Central Adoption

Resource Authority
GUIDELINES FOR
USING THE SYMBOL

October 2015

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 1
 © 2015, CARA, New Delhi.

Identity & Guidelines designed by

Integrated Design Services, National Institute of Design,
Ahmedabad, Gujarat, INDIA
For, Central Adoption Resource Authority
Ministry of Women & Child Development,
Government of India

DIGITALLY PRINTED ON UNCOATED STOCK

THROUGHOUT THIS DOCUMENT TRADEMARKED NAMES ARE AS A TECHNICAL GUIDE WHICH IS MEANT TO INFORM, THE
USED. RATHER THAN PUT A TRADEMARK SYMBOL IN EVERY COLOURS AS REPRODUCED IN THIS BOOKLET MAY NOT BE
OCCURRENCE OF A TRADEMARKED NAME, IT IS STATED THAT ACCURATE DUE TO LIMITATIONS OF THE PRINTING PROCESS
THE NAMES ARE USED ONLY IN AN EDITORIAL MANNER AND TO AND PIGMENTS USED. TO MATCH THE COLOURS DURING PRINT
THE BENEFIT OF THE TRADEMARK HOLDER WITH NO INTENTION PRODUCTION, ALWAYS USE THE SPECIFICATIONS.
OF INFRINGEMENT OF THE TRADEMARK.

2 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
Central Adoption Resource Authority

Central Adoption Resource Authority

(CARA) is an autonomous body under the
Ministry of Women & Child Development,
Government of India.

It functions as the nodal body for adoption

of Indian children and is mandated to
monitor and regulate in-country and inter- For any symbol to be memorable and have
country adoptions. CARA is designated as the the desired recall value, it is imperative that
Central Authority to deal with inter-country it be reproduced across several media of
adoptions in accordance with the provisions communication in a consistent manner. The most
of the Hague Convention on Inter-country important elements to be consistently used is
Adoption, 1993, ratified by Government of the symbol, it’s colour and the typography. This
India in 2003. ensures that the audience experiences the symbol
in the same manner across all media.
CARA primarily deals with adoption of
orphan, abandoned and surrendered These guidelines have been developed to ensure a
children through its associated and standardised use of the symbol for CARA.
recognised adoption agencies.
It is for the use of personnel responsible
The new symbol for CARA is designed by for communication or graphic designers or
the National Institute of Design, Ahmedabad professional printers. This booklet lays down basic
in 2014-15. guidelines for the use of the symbol. There are very
few rules but please take the time to read and
understand how they work, and how they can be
used together to ensure a cohesive visual identity.

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 3
 The Symbol

One of the greatest titles in the world is parent,

and one of the biggest blessings in the world is to
have parents to call mom and dad.

The new logo of the Central Adoption

Resource Authority (CARA) reflects the
very essence of this expression. A happy
couple transcending into harmony—the
completeness with the blissful child locked in
their embrace. Rendered in simple lines, this
delightful image portrays the love, ecstasy and
wholesomeness of a family that adopts.

The dark blue colour stands for the protective

nature and maturity of the parents. The
glowing golden yellow in the background
portrays the rising sun of positivity and hope
of a better life for the child.

4 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
CENTRAL ADOPTION RESOURCE AGENCY
GUIDELINES FOR USING THE SYMBOL 5
 Safe Zones

To ensure maximum visibility of the

basic symbol in the visual identity of any
organisation, it is very important that the
symbol be used in such a manner that it gets
it’s due importance.

To ensure its integrity and visibility, the CARA

symbol should be kept clear of competing
text, images other graphic elements. There
must be adequate clear space surrounding the
identity on all four sides – a space equal to the
height of the letterforms, as depicted above.

6 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
Minimum Size

20 mm Height

The logo of CARA is designed to be used at any For optimum visibility of the logo, care must
size—from a small size on the visiting card, to be taken to not use the logo in a size smaller
a bigger size for promotion on television / web than 20 mm in height, measured from the top
or even larger size on banners etc. of the yellow circle to the bottom of the text, as
shown above.

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 7
 Colour

Colour plays a very important role in establishing the

visual identity in the consciousness of people, and is
chosen very carefully.

The house colours identified for CARA symbol are a

Deep Blue and a Golden Yellow. It is recommended that
the symbol be used on a white or a lighter background
to enhance its visibility and recall value.

For screen printing on paper or

fabric and spot colour offset ~
Blue. Pantone 661C
Yellow. Pantone 143C

PANTONE PANTONE
661 C 143 C

For four colour offset printing ~

Blue. C 100/ M 90/ Y 0/ K 0/
Yellow. C 0/ M 35/ Y 85/ K 0/

C 100/ M 90/ C 0/ M 35/

Y 0/ K 0/ Y 85/ K 0/

For website / on screen ~

Blue. R 33 / G 64/ B 154/
Yellow. R 251/ G 176/ B 64/

R 33 / G 64/ R 251/ G 176/

B 154/ B 64/

8 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
However, in situations where the colour
version cannot be used due to limitations of
reproduction processes, it is recommended
to use the logo in single colour variations as
shown on this page.

There are two variations in single colour –

(1) The grey scale version which can be used
for newspaper advertisements and such
which are using a single colour for printing.
(2) The black-and-white version which could
be used on single colour applications such
as etching on glass / metal such as door (1) THE GREY SCALE VERSION

plates or trophies.

Please note, that these are separate artworks,

provided in the CD accompanying this booklet.

While printing, It is recommended to use

correct colour specification as given on facing
page or use colour swatches provided on page
17 to match the colour.

(2) THE BLACK-AND-WHITE VERSION

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 9
 What Not to do!

To maintain a cohesive singular image across The symbol has been designed with a certain
all communication material, it is imperative to logic. It is very critical to maintain the
follow the guidelines in terms of proportion, same relative proportions and colour across
type, and colour. The use of the symbol should applications to ensure a robust and consistent
be consistent and should not be distorted or identity.
changed in relative proportion, colour etc.
Please use the digital artwork files which are
Do not attempt to recreate or redraw the logo. provided in the accompanying CD. Details of
A few examples are shown on this page, which file formats, are provided on page 16 & 23.
should not be done in any situation or for any
kind of purpose.

DO NOT REDRAW THE LOGO. DO NOT STRETCH OR CONDENSE THE LOGO.

DO NOT ROTATE THE LOGO. DO NOT CHANGE OR ADD MORE DO NOT CHANGE THE FONT OR
COLOURS. THE TYPEFACE USED.

DO NOT MAKE THE LOGO HOLLOW. DO NOT ADD OUTLINE OF ANY COLOUR TO THE LOGO.

10 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
DO NOT ADD DROP SHADOW OR OTHER SPECIAL EFFECTS DO NOT USE ANY KIND OF TEXTURE INSIDE THE LOGO OR AGAINST IT
TO THE LOGO.

DO NOT USE THE LOGO IN REVERSE DO NOT USE THE LOGO AGAINST A DARK BACKGROUND.

DO NOT USE THE LOGO DIRECTLY ON A PHOTOGRAPH

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 11
 The Letterhead

12 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
210 MM X 297 MM
65% OF ACTUAL SIZE

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 13
 Visiting Cards

कु॰ दीपक संधु अध्यक्ष

केन्द्रीय दत्तक-ग्रहण संसाधन प्राधिकरण

पश्चिम ब्लॉक-8, विंग-2, दूसरा तल, अार॰ के॰ पुरम, नई दिल्ली 110 066
फोन: +91-11-2671 2713 मोबाइल: +91-9999 230 789
इमेल: [email protected] वेब: www.adoption.nic.in

Ms Deepak Sandhu Chairperson

Central Adoption Resource Authority

West Block-VIII, Wing-II, 2nd Floor, R.K. Puram, New Delhi 110 066
Phones: +91-11-2671 2713 Mobile: +91-9999 230 789
Email: [email protected] Url: www.adoption.nic.in

90 MM X 55 MM
ACTUAL SIZE

14 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
Envelope

114 MM X 229 MM
62% OF ACTUAL SIZE

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 15
 Digital Artworks

While creating any awareness material Please refer to the table given below to use
where the logo is used, it is important to the appropriate file format for the relevant
use the appropriate file format for getting software or purpose.
the correct results. The accompanying CD
has the digital artworks of the logo. These
files are categorised as per their intended
use: for printing purposes and for online/
on-screen usage.

FILE FORMATS >> AI CDR EPS JPG PNG

BASE SOFTWARE / PURPOSE
MS WORD [DOC] ϰ ϰ ✓ ϗ ϗ
MS POWER POINT ϰ ϰ ✓ ϗ ϗ
MS EXCEL ϰ ϰ ✓ ϗ ϗ
ALDUS PAGEMAKER ϰ ϰ ✓ ϰ ϰ
COREL DRAW ✓ ✓ ✓ ϰ ϰ
ADOBE INDESIGN ✓ ϗ ✓ ϰ ϰ
ADOBE ILLUSTRATOR ✓ ϰ ✓ ϗ ϗ
DISPLAY BANNERS ✓ ✓ ϗ ϰ ϰ
BOOK COVERS ✓ ϗ ϗ ϰ ϰ
STATIONERY ✓ ✓ ✓ ϰ ϰ
VEHICLE GRAPHICS ✓ ✓ ϗ ϰ ϰ
WEBSITES/BLOGS ϰ ϰ ϗ ✓ ✓
VIDEOS & TV ϰ ϰ ϗ ✓ ✓
ETCHING/ENGRAVING ✓ ✓ ϗ ϰ ϰ

✓ recommended format
ϗ acceptable
ϰ dont use this format

The EPS format is preferred for or discoloured when viewed on Although PNG and JPG files can look
any printed application such as screen, EPS files will print out clearly. fine on your computer monitor, they
publications, reports, posters, signs, A test print is recommended. may print out fuzzy (or pixilated) and
booklets, stationery, stickers etc. often look worse when enlarged. For
EPS is a file format for high quality For on-screen applications such as printing purpose, it is recommended
reproduction that allows the logo to Powerpoint presentations, websites, to use scalable vector EPS files (or
be printed clearly at any size. These blogs, films, television programmes; Adobe Illustrator - AI or Corel Draw -
are scalable and can be enlarged. PNG or JPG files (depending on the CDR files) whenever possible.
Although they may appear jagged application) should be used.

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GUIDELINES FOR USING THE SYMBOL
Colour Swatches

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00
Colour Swatches

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00
Colour Swatches

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00
Artwork files in the CD:

CARA_Logo Artworks for Print CARA_Logo Artworks for Web

CARA_Logo Artwork_Print_Black.ai CARA_Logo Artwork_Web_Colour.jpg
CARA_Logo Artwork_Print_Colour.ai CARA_Logo Artwork_Web_Colour.png
CARA_Logo Artwork_Print_Colour.cdr
CARA_Logo Artwork_Print_Colour.eps
CARA_Logo Artwork_Print_GreyScale.ai
CARA_Logo Artwork_Print_GreyScale.eps

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 23
 Paldi, Ahmedabad 380 007. India
Phone. +91 79 2662 3996 Fax. +91 79 2662 5240
Email. [email protected] Url. www.nid.edu

2015

Logo and guidelines for Central Adoption Resource Authority (CARA)

designed by Integrated Design Services, National Institute of Design

Design Team
Tarun Deep Girdher, Sr. Faculty, Graphic Design. [email protected]

Nandini Krishnamurthy & Rana Swarajsinh

Client Servicing
Naresh Nagar. [email protected] & T G Shaikh. [email protected]

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GUIDELINES FOR USING THE SYMBOL