IRC2023 Brand Guidelines

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MARCH 2023

BRAND STYLE
GUIDE
Guidance on logos, color palette, typography, and other brand features

ONLINE RESOURCES

All International Rescue Committee (IRC) brand assets are proprietary. If you opt to use any logos, designs, and/or other brand
features, you acknowledge your acceptance of our terms of use. For any questions, please contact [email protected].
LOGO

Our arrow (R) mark and black and yellow color palette are our most
recognizable brand assets. It’s important to consistently use these assets, as
outlined in this Style Guide, because that will help us to build brand awareness.

Yellow and black were originally selected as our primary colors for the impact
they provide when placed next to each other. Together, they impart the urgency
of our mission, helping people affected by humanitarian crises to survive,
recover and rebuild their lives.

The arrow, in addition to visually representing the letter “R,” remains a symbol
of movement, direction, change, and activity, including the agency of our clients,
their ability to take action and make decisions on behalf of themselves, their
families and communities.

For the millions of clients the International Rescue Committee (IRC) has
served over the decades—and will serve in the years to come—our black and
yellow banner stands as a powerful beacon of hope and potential. It leads the
way to safety, self-reliance and renewed life.

Questions? Email [email protected] Brand Style Guide | 2


LOGO VARIANTS

We primarily use our logo in black and PRIMARY FOR ONE OVER FULL
COLOR USAGE YELLOW
yellow. The logo layout (vertical or BACKGROUNDS
horizontal) will depend on the space.

In situations where color is not


available and the yellow cannot be
produced, the all black or all white logo
options can be used. Please ensure there
is sufficient contrast between the
foreground and background.

The logo mark is used for favicons, IRC VERTICAL IRC B+W IRC BLACK
LOGO LOCK-UP VERTICAL LOGO VERTICAL
social avatars or in combination with LOCK-UP LOGO LOCK-UP
our URL.

The type in the logo should never be


altered or recreated.

IRC IRC B+W IRC BLACK


HORIZTONAL HORIZTONAL LOGO HORIZTONAL
LOGO LOCK-UP LOCK-UP LOGO LOCK-UP

IRC LOGO IRC B+W LOGO IRC BLACK


MARK MARK LOGO
MARK
Questions? Email [email protected] Brand Style Guide | 3
LOGO CLEARSPACE & MINIMUM SCALE

The clearspace is equivalent to the thickness of the top stroke of the arrow.
This measuring device should be placed around the logo to ensure proper
X X
clearspace. This is a proportional measure that holds at all sizes. This also
defines how close the logo can get to the edge of a page or piece of paper.

All text in our logo should be legible, so do not use the logo smaller than
noted below.

PRINT

Vertical - no less than .625” tall.


Horizontal - no less than 1.44” wide.

DIGITAL
X X

Vertical - no less than 100px tall


Horitzontal - no less than 173.07px wide

X X

X X

Questions? Email [email protected] Brand Style Guide | 4


LOGO USAGE OVER IMAGERY

Logos can be placed over imagery in


the corners. Logos should never be
placed over people’s faces or
important subject-matter in the
image. These guidelines apply to the
placement of the logo lock-up and
typography over imagery.

Questions? Email [email protected] Brand Style Guide | 5


LOGO DON’Ts

REFUGEES

Do not modify Do not tilt, skew Do not use Do not resize the Do not change Do not put
the proportions or crop the logo. dropshadows. logomark or the the colors of words, imagery
of the logo. word mark. the logo. or textures in the
arrow/R mark.

Questions? Email [email protected] Brand Style Guide | 6


CORPORATE PARTNER LOGO APPROACH

When placing our logo with partner


identities, please scale so that our logo
has equal prominence.

For placement among logos that are


vertical, please use our vertical logo at a
consistent height.

When partner logos are horizontal,


please use our horizontal logo,
again using a consistent height across
the logos.

Please email [email protected]


if uncertain which of our logo layouts to
use with a corporate partner.

Questions? Email [email protected] Brand Style Guide | 7


ARROW/R MARK

Our arrow/R mark can be used for Rescue.org


avatars on social channels, favicons in
browser address bars, and when our rescueorg Rescue-UK.org
full organization name is paired with it
in text. Rescue-DE.org

Do not rotate, invert, or change the Rescue-SE.org


direction of the arrow/R mark.
Rescue-EU.org
For social media posts, we use our
respective URLs in combination with Rescue.or.kr
the arrow/R mark to drive audiences
SOCIAL CHANNEL AVATAR IRC MARK + URLS
to our website.

Questions? Email [email protected] Brand Style Guide | 8


FILE FORMAT OPTIONS

All logo files are available on Content.Rescue.org in a variety of format options.


Printers or vendors may ask for a specific type of file. Here is a guide to the file
types available and the situations in which each is best used. If you are unsure of
what file format is best for your needs, please contact [email protected]
.eps: used for vendors who need graphics for items like t-shirts, banners or mugs. These are
available in our Pantone color, CMYK or black and white. This is a vector-based file, which
means the artwork can be scaled to any size without loss of quality. These files are also best to
give to professional graphic designers.

.svg: used for digital products and websites. These are available in our hex color. This is a
vector-based file, which means the artwork can be scaled to any size without loss of quality.
These files are best for digital websites and apps.

.jpg: are optimized to be small in file size. You can place these in digital files, MS Office
documents, and other applications where you do not need to scale the size. These files can only
be scaled down in size without loss of quality. Scaling them larger than the original size will
result in an undesirably “fuzzy” or pixelated logo.

.gif: also optimzed for very small file sizes and limited color space. They can be used in
digital contexts but also cannot be scaled up.

.tif: used on small-scale print jobs, like advertisements or invitations. These are available
in CMYK color (300dpi) and black and white (600dpi).

Questions? Email [email protected] Brand Style Guide | 9


COLOR
PALETTE
Our primary palette is the core of our PRIMARY
PALETTE
brand identity. The palette consists of
IRC Yellow Black White
IRC Yellow, Black and White. Consistent Pantone 123C HEX: #000000 HEX: #FFFFFF
use of only these colors will help to build Pantone 115U Hex: RGB: 0, 0, 0 RGB: 255, 255, 255
#FFC72C RGB: CMYK: 70, 50, 30, 100 CMYK: 0, 0, 0, 0
a stronger, more cohesive brand and
255, 199, 44
to differentiate our organization from CMYK: 0, 22, 92,
0
others in our sector. SECONDARY
PALETTE
We use this secondary palette when more
Hex: #FFD44B Hex: #FFD960
colors are necessary for elements such as RGB: 255, 212, 75 RGB: 255, 217, 96
graphs, charts and backgrounds to break CMYK: 1, 15, 82, 0 CMYK: 1, 13, 74, 0

up long content areas.

The color red is used only for crisis


contexts or emergencies. This color Hex: #F6F6F6 Hex: #E9E9E9 Hex: #D1D1D1
RGB: 246, 246, 246 RGB: 233, 233, 233 RGB: 209, 209, 209
should only be used as an accent. CMYK: 2, 2, 2, 0 CMYK: 7, 5, 6, 0 CMYK: 17, 13, 13, 0

For all digital applications, use Hex code


and RGB formulations and for all print
application, use Pantone or CMYK. Hex: #666666 Hex: #383838 Hex: #E52911
Please note that Pantone 115U is for use RGB: 102, 102, 102 RGB: 56, 56, 56 RGB: 229 41, 17
CMYK: 60, 51, 51, 20 CMYK: 69, 62, 61, 54 CMYK: 4, 96,
on uncoated papers. 100, 0
*Crisis or emergencies
use only.

Questions? Email [email protected] Brand Style Guide | 10


COLOR USAGE FOR TYPOGRAPHY

WE USE HIGH CONTRAST COMBINATIONS TO ENSURE VISUAL


ACCESSIBILITY

The IRC helps people The IRC helps people The IRC helps people
to survive, recover and to survive, recover and to survive, recover and
rebuild their lives. rebuild their lives. rebuild their lives.

THESE COMBINATIONS DO NOT MEET CONTRAST RATIOS FOR WCAG


CONFORMANCE

The IRC helps people The IRC helps people


to survive, recover and to survive, recover and
rebuild their lives. rebuild their lives.

Questions? Email [email protected] Brand Style Guide | 11


TYPOGRAPHY

Akzidenz Grotesk is the


primary typeface for all external
Akzidenz Grotesk
communications in languages that use Bold
the Roman alphabet. There is a range of AaÅåBbCcDdEeFfGgHhIiJjKkLlMmNnOoØøPpQqRrSsßTtUuVvWwXxYyZz
weights available for use, but our style
Light
is to use Bold for headings and Light for
AaÅåBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsßTtUuVvWwXxYyZz
body text with a tighter letterspacing on
bold type. (In Adobe programs, track in
by -40.) Arial
When Akzidenz Grotesk is not available, Bold
Arial is the standard default font. AaÅåBbCcDdEeFfGgHhIiJjKkLlMmNnOoØøPpQqRrSsßTtUuVvWwXxYyZz
Arial should be used in cases such
as MS Office documents and digital
Regular
applications that cannot support a AaÅåBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsßTtUuVvWwXxYyZz
non-system typeface.

Type should be treated simply—avoid


using small caps, underlining (except
for links), italics (except for referencing
titles), “double bolding” (bolding an
already bold typeface) or drop shadows
on text. Preferred format for type and
headlines is flush left or right.
Questions? Email [email protected] Brand Style Guide | 12
TYPOGRAPHY (continued)

We use Arial Arabic as the default for


Arabic text.
Arial
We use Source Han Sans KR as the
Arabic
Bold
default for Korean Hangul text. Use
Bold for headings and Light for body
Regular
text with a tighter letterspacing on both
headlines and body text. (In Adobe
programs, track in by -40. In Sketch/
Figma, track in by -1.25) Use Regular
weight in place of Light weight when Source Han Sans KR
text is on dark backgrounds. Bold
Preferred format for type and headlines 동해 물과 백두산이 마르고 닳도록 하느님이 보우하사 우리나라 만세 .
is flush left or right. Light
동해 물과 백두산이 마르고 닳도록 하느님이 보우하사 우리나라 만세 .

Questions? Email [email protected] Brand Style Guide | 13


TYPE HIERARCHY
Headings

Headings should be styled in Akzidenz


Grotesk - Bold (tracking -40). Editorial
headlines and titles should be in sentence
case. Marketing headlines can be
Section
uppercase (short) or sentence case (long).
Leading ratio of 1 x font size.
Heading 1
Sub-headings
Sub-text
Sub-headings and sub-text should be
set in Akzidenz Grotesk - Light.
Akzidenz Grotesk - Bold can be SUB-HEADING
utilized to highlight important
words within a sub-heading.
Body
Body Dunt, officima dendus. Sunt andam qui dellita tiatiam, qui que vel ipicipsandi
berspel iliqui bla invel molorpostias inum quo est est, ari re corro tet exeror
Body copy should always be set in sequi bea sim harcim natium quaspe sitatur.
Akzidenz Grotesk Light with a minimum
size of 10px, utilizing the Bold weight
for all points of emphasis. Leading ratio
of
1.4 x font size. For space after, .0625” for
all headings. 0.1” for all paragraphs.

Questions? Email [email protected] Brand Style Guide | 14


TYPE HIERARCHY | RATIOS
Section

Leveraging
Akzidenz-Grotesk Bold
Sentence case, left aligned
Master font size: 100%
Leading ratio: 1 x font size
Tracking: -40 impact & scale
Heading 1
Akzidenz-Grotesk Bold
Sentence case, left aligned Clients in focus
Font size: 67%
Leading: 1 x font size
Tracking: -40 The IRC’s reach goes far beyond our own programs. Our
Sub-text
program quality, our experience working in some of the
Akzidenz-Grotesk Light
Sentence case, left aligned toughest places in the world, and our strong network have
Font size: 50%
Leading: 1.4 x font size built credibility for us to share our ideas, and shape the
Tracking: 0
actions of others.
Sub-heading
Akzidenz-Grotesk Bold
All caps, left aligned
DONOR SPOTLIGHT
Default: 33%
Leading: 1 x font size
Tracking: 0

Default spacing
Space after: Title (Master) font size / 5 (in pts)

Questions? Email [email protected] Brand Style Guide | 15


TYPE HIERARCHY | RATIOS (continued)
Body
Akzidenz-Grotesk Light Funding to local partners
Sentence case, left aligned We increased by 50% our funding to local partners compared to FY20, which is a significant
Font-size: 30% first step toward our ambition to maximize the power of people and organizations affected by
Leading: 1.3 x font-size crises to drive response and recovery.
Tracking: 0

· Launch our 3-year GEDI action plan and a fully staffed GEDI team to support implementation
List
in each region: UK, Germany, Sweden and South Korea.
Akzidenz-Grotesk Light
Sentence case, left aligned · Embed GEDI priorities in our country and regional strategic action plan to drive progress
Font-size: 30% · Expand GEDI learning opportunities for staff and managers
Leading: 1.2 x font size
(default)
Left indent: 25% of master
font size
First line left indent: -25% INCLUSIVE, CLIENT-
of master font size CENTERED PROGRAMMING
Bringing together standards on client-
Callout Body centered programming and inclusion of
Akzidenz-Grotesk persons with disabilities, the IRC Syria team
Regular amended their existing channels to be
accessible for persons with disabilities and
available to collect client feedback remotely.
Sentence case, left aligned
Font-size: 30%
Leading: 1.3 x font-size
Default spacing
Space after: Title (Master) font size / 5 (in pts)

Questions? Email [email protected] Brand Style Guide | 16


PRINT TYPOGRAPHY
Section

Leveraging
Akzidenz-Grotesk Bold
Sentence case, left aligned
Default: 36 pt/36 pt

impact & scale


Tracking: -40

Heading 1
Akzidenz-Grotesk Bold
Sentence case, left aligned
Default: 24 pt/24 pt
Clients in focus
Tracking: -40
The IRC’s reach goes far beyond our own programs. Our
Sub-text
Akzidenz-Grotesk Light
program quality, our experience working in some of the
Sentence case, left aligned
Default: 18 pt/25 pt
toughest places in the world, and our strong network have
Tracking: 0 built credibility for us to share our ideas, and shape the
actions of others.
Sub-heading
Akzidenz-Grotesk Bold
All caps, left aligned
DONOR SPOTLIGHT
Default: 12 pt/12pt
Tracking: 0

Default spacing
Space after: 0.1 in

Questions? Email [email protected] Brand Style Guide | 17


PRINT TYPOGRAPHY (continued)

Body
Akzidenz-Grotesk Light Funding to local partners
Sentence case, left aligned We increased by 50% our funding to local partners compared to FY20, which is a significant
Default: 11pt/14.5 pt first step toward our ambition to maximize the power of people and organizations affected by
Tracking: 0
crises to drive response and recovery.

List
• Launch our 3-year GEDI action plan and a fully staffed GEDI team to support implementation
Akzidenz-Grotesk Light
Sentence case, left aligned in each region: UK, Germany, Sweden and South Korea.
Default: 11pt/13pt • Embed GEDI priorities in our country and regional strategic action plan to drive progress
Tracking: 0 • Expand GEDI learning opportunities for staff and managers
Left indent: 0.125 in
First line left indent: -0.125
in

INCLUSIVE, CLIENT-
Callout Body CENTERED PROGRAMMING
Akzidenz-Grotesk Regular
Sentence case, left aligned Bringing together standards on client-
Default: 11pt/14.5 pt centered programming and inclusion of
Tracking: 0 persons with disabilities, the IRC Syria team
amended their existing channels to be
accessible for persons with disabilities and
available to collect client feedback remotely.

Default spacing
Space after: 0.1 in

Questions? Email [email protected] Brand Style Guide | 18


SOCIAL TYPOGRAPHY | QUOTE

Quotation Mark
Akzidenz-Grotesk Super Left
aligned, baseline alignment
Slightly larger than text
Default: 160px
Margin right: 30px

Quote
Akzidenz-Grotesk Bold
Sentence case, left aligned
Default: 80px/112px
Minimum: 60px/84px
Letter spacing: -40 px
Line height: 1.4 x font size

Attribution
Akzidenz-Grotesk Regular
Sentence case, left aligned
Default: 50px/70px
Minimum: 40px /56px
Letter spacing: 0px
Line height: 1.2 to 1.4 x font size
(depending on amount of text)

Questions? Email [email protected] Brand Style Guide | 19


SOCIAL TYPOGRAPHY | INTERIOR

Headline
Akzidenz-Grotesk Bold
Sentence case, left aligned
Default: 88 px/88 px
Minimum: 80px/80px
Letter spacing: -40px
Line height: 1 x font size

Body
Akzidenz-Grotesk Regular
Sentence case, left aligned
Default: 44 x/62px
Minimum: 40px/56px
Letter spacing: 0px
Line height: 1.2 to 1.4 x font size
(depending on amount of text)

Questions? Email [email protected] Brand Style Guide | 20


TYPE HIERARCHY | KOREAN

섹션
Headings

Headings should be styled in Source Han


Sans KR - Bold (In Adobe programs, track
in by -40. In Sketch/Figma, track in by

제목
-1.25). Leading ratio: 1 x font size.

Sub-headings

Sub-headings and subheads should be set in


1
Source Han Sans KR - Light. Source Han 서브텍스트
Sans KR - Bold can be utilized to highlight
important words within a sub-heading.
Leading ratio: 1.4 x font size. 소제목
Body

Body copy should always be set in Source 신체


Han Sans KR - Light with a minimum size of 아프가니스탄 전역의 62 개 보건소를 지원하고 , 실향민 가족에게 현금을 제공
10px, utilizing the Bold weight for all points 하고 , 사람들에게 생계 기회를 제공하고 , 무엇보다도 안전한 학습 공간과 지역
of emphasis. Leading ratio of 1.4 x font size. 사회 기반 교육을 제공합니다 . 또한 지역 사회와 협력하여 자체 개발 프로젝트
For space after, .0625” for all headings. 0.1” 를 식별 , 계획 및 관리합니다 .
for all paragraphs.

Questions? Email [email protected] Brand Style Guide | 21


TYPE HIERARCHY | RATIOS
Section

레버리지
Source Han Sans KR Bold
Sentence case, left aligned
Master font size: 100%

영향 및 규모
Leading ratio: 1 x font size
Tracking: -40

Heading 1

집중하는
Source Han Sans KR Bold
Sentence case, left aligned

클라이언트
Font size: 67%
Leading: 1 x font size
Tracking: -40
IRC 의 범위는 우리 자신의 프로그램을 훨씬 뛰어넘습니다 .
Sub-text
우리의 프로그램 품질 , 세계에서 가장 힘든 곳에서 일한 경
Source Han Sans KR Light
Sentence case, left aligned 험 , 그리고 우리의 강력한 네트워크는 우리가 우리의
Font size: 50%
Leading: 1.4 x font size 아이디어를 공유하고 다른 사람들의 행동을 형성할 수 있는
Tracking: -40
신뢰를 구축했습니다 .
Sub-heading
Source Han Sans KR
Bold
기증자 스포트라이트
All caps, left aligned
Default: 33%
Leading: 1 x font size
Tracking: -40

Default spacing
Space after: Title (Master) font size / 5 (in pts)

Questions? Email [email protected] Brand Style Guide | 22


TYPE HIERARCHY | RATIOS (continued)
Body
Source Han Sans KR Light 현지 파트너에 대한 자금 지원
Sentence case, left aligned
Font-size: 30% FY20 에 비해 지역 파트너에 대한 자금 지원을 50% 늘렸습니다 . 이는 위기의 영향을 받는 사람과
Leading: 1.3 x font-size 조직이 대응 및 복구를 추진할 수 있는 힘을 최대화하려는 야망을 향한 중요한 첫 번째 단계입니다 .
Tracking: -40

• 영국 , 독일 , 스웨덴 및 한국의 각 지역에서 실행을 지원하기 위해 3 개년 GEDI 실행 계획과 전


List
직원으로 구성된 GEDI 팀을 시작합니다 .
Source Han Sans KR
Light • GEDI 우선 순위를 우리나라 및 지역 전략 실행 계획에 포함시켜 진행 상황을 주도합니다 .
• 직원 및 관리자를 위한 GEDI 학습 기회 확대

Sentence case, left aligned


Font-size: 30%
Leading: 1.2 x font size
(default) 포괄적인 클라이언트 중심 프로그래밍
Left indent: 25% of master
font size 클라이언트 중심 프로그래밍 및 장애인 포함에
대한 표준을 통합하여 IRC 시리아 팀은 장애인이
First line left indent: -25%
of master font size 액세스할 수 있고 원격으로 클라이언트 피드백을
수집할 수 있도록 기존 채널을 수정했습니다 .

Callout Body
Source Han Sans KR
Regular
Sentence case, left aligned
Font-size: 30%
Leading: 1.3 x font-size
Default spacing
Space after: Title (Master) font size / 5 (in pts)

Questions? Email [email protected] Brand Style Guide | 23


PRINT TYPOGRAPHY | KOREAN
최근 뉴스
Section
Source Han Sans KR Bold
Left aligned
Default: 36pt/36pt
Leading ratio: 1 x font size
Tracking: -40

우리 대통령의 환영
Heading 1
Source Han Sans KR Bold
Left aligned
Default: 24pt/24pt
Leading ratio: 1 x font size
Tracking: -40
사람들은 벨로루시에서 폴란드로 국경을 넘으려는 시도에서 밀려난
Sub-text
Source Han Sans KR Light
후 몇 주 동안 방치되었습니다 . 벨로루시에서는 여성과 어린
Left aligned 아이들을 포함한 난민과 이주민들이 얼어붙은 환경에 갇혀
Default: 18pt/25pt
Leading ratio: 1.4 x font size 저체온증 , 굶주림 , 탈진에 시달리고 있습니다 .
Tracking: -40

Sub-heading
Source Han Sans KR Bold 벨로루시 위기
Left aligned
Default: 12pt/12pt
Leading ratio: 1 x font size
Tracking: -40

Default spacing
Space after: 0.1 in

Questions? Email [email protected] Brand Style Guide | 24


PRINT TYPOGRAPHY | KOREAN (continued)

Body
Source Han Sans KR Light 현지 파트너에 대한 자금 지원
Left aligned
Default: 11pt/14.5 pt FY20 에 비해 지역 파트너에 대한 자금 지원을 50% 늘렸습니다 . 이는 위기의 영향을 받는 사람과
Tracking: -40 조직이 대응 및 복구를 추진할 수 있는 힘을 최대화하려는 야망을 향한 중요한 첫 번째 단계입니다 .

List
Source Han Sans KR Light • 영국 , 독일 , 스웨덴 및 한국의 각 지역에서 실행을 지원하기 위해 3 개년 GEDI 실행 계획과 전
Left aligned 직원으로 구성된 GEDI 팀을 시작합니다 .
Default: 11pt/13pt • GEDI 우선 순위를 우리나라 및 지역 전략 실행 계획에 포함시켜 진행 상황을 주도합니다 .
Tracking: -40
• 직원 및 관리자를 위한 GEDI 학습 기회 확대
Left indent: 0.125
in
First line left
indent: -0.125 in
포괄적인 클라이언트 중심 프로그래밍
Callout Body
Source Han Sans KR Regular 클라이언트 중심 프로그래밍 및 장애인 포함에
Left aligned 대한 표준을 통합하여 IRC 시리아 팀은 장애인이
Default: 11pt/14.5 pt 액세스할 수 있고 원격으로 클라이언트 피드백을
Tracking: -40 수집할 수 있도록 기존 채널을 수정했습니다 .

Default spacing
Space after: 0.1 in

Questions? Email [email protected] Brand Style Guide | 25


SOCIAL TYPOGRAPHY | QUOTE

Quotation Mark
Akzidenz-Grotesk Super Left
aligned, baseline alignment
Slightly larger than text
Default: 160px
Margin right: 30px

Quote
Source Han Sans KR Bold
Left aligned
Default: 80px/112px
Minimum: 60px/84px
Letter spacing: -40 px
Line height: 1.4 x font
size

Attribution
Source Han Sans KR
Regular
Left aligned
Default: 50px/70px
Minimum: 40px /56px
Letter spacing: 0px
Line height: 1.2 to 1.4 x font size
(depending on amount of text)

Questions? Email [email protected] Brand Style Guide | 26


SOCIAL TYPOGRAPHY | INTERIOR

Headline
Source Han Sans KR Bold
Left aligned
Default: 88 px/88 px
Minimum: 80px/80px
Letter spacing: -40px
Line height: 1 x font size

Body
Source Han Sans KR
Regular
Left aligned
Default: 44 x/62px
Minimum: 40px/56px
Letter spacing: 0px
Line height: 1.2 to 1.4 x font size
(depending on amount of text)

Questions? Email [email protected] Brand Style Guide | 27


BRANDED SWAG

When creating branded merchandise,


our logo should be clearly visible and
printed so that all text in the logo is
legible. Additionally, if you are using
the arrow/R mark, be sure that it is
facing the correct direction when the
item is in use.

For recommendations on positioning


logos on products, please reach out to
[email protected].

Questions? Email [email protected] Brand Style Guide | 28


Brand Style Guide
© International Rescue Committee, 2022

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