Ba 202 Course Outline

Course No.
: BA 202
Course Title: Marketing Management
Course Description: This course focuses on the analysis of marketing opportunities
and problems of various types of business endeavors with applications to agribusiness
enterprises, marketing, planning, strategy formulation, implementation, and control.
Course Outcomes
At the end of the semester, the students should be able to:
1. Understand and explain the different marketing management concepts and
principles.
2. Apply concepts and principles learned in analyzing and presenting cases.
3. Analyze markets and design marketing plans/ programs.
STUDENT LEARNING OUTCOMES COURSE CONTENT/ SUBJECT MATTER

1. Define markets and marketing UNIT 1. MARKETING: AN INTRODUCTION
2. Differentiate types of markets
3. Know the scope of marketing Lesson 1: MARKET and MARKETING
4. Analyze the nature of marketing
5. Evaluate the importance of marketing ➢ Market
6. Illustrate core concepts of marketing ➢ Marketing
➢ Scope of Marketing
➢ Importance of Marketing
➢ Core Concepts of Marketing
1. identify various types of market Lesson 2: Target Markets and Segmentation

segmentation ➢ Markets Segmentation
2. know the beauty of target marketing ➢ Demographic Segmentation
➢ Geographic Segmentation
➢ Psychographic Segmentation
➢ Target marketing
1. know the importance of marketing Lesson 3: Relationships and Networks

relationship ➢ Transaction marketing
➢ Marketing Channels
2. determine the kinds of marketing
➢ The Direct Channel for Consumer Goods and
channels Services
3. demonstrate the direct channel for ➢ Channels of Distribution for Business-to-business
consumer goods and services and Marketing
Channels of Distribution for Business- ➢ Supply Chain
to-business Marketing ➢ Competition
4. Understand the concept of supply chain
5. Analyze various types of competition
1. Evaluate the product, selling, and Lesson 4: The Concepts of Product, Selling, and
marketing in persuading the Marketing
customers.
2. Differentiate selling and marketing ➢ The Product Concept
concepts ➢ The Selling Concept
3. Illustrate the selling and marketing ➢ The Marketing Concept
concepts ➢ The Difference between Selling and Marketing
1. Describe the marketing mix Lesson 5: Marketing Mix
2. Explain marketing mix elements or the ➢ Product
4Ps ➢ Place
3. Know the channel of distribution under ➢ Promotion
place as an element ➢ Price
4. Determine various promotional
activities
STUDENT LEARNING OUTCOMES COURSE CONTENT/ SUBJECT MATTER
5. Understand the role of Price in the
marketing
1. describe each level of the product UNIT II. PRODUCT CONCEPT AND DECISIONS
2. determine product hierarchy and its
definition Lesson 1: Products Levels and Hierarchy
➢ Product Levels
➢ Product Hierarchy
1. Define brands, trademarks, Brand Lesson 2: Brands and Trademarks

names, Brand marks, Service Marks, ➢ Brand and trademarks defined
and Generic Names ➢ Brand-strategy Decision
2. Determine levels of brand meaning ➢ Logo
3. Illustrate good brand name
4. Describe branding strategies
5. Know the compatibility importance of
a brand name, logo, and slogan
1. Define the packaging of products Lesson 3: Packaging
2. Determine various factors that have ➢ Packaging defined
contributed to packaging’s growing ➢ Developing an effective package
use as a marketing tool ➢ Basic Packaging functions
3. Explain an effective package for a new ➢ Package Materials
product ➢ Package Size and Convenience
4. State Basic Packaging functions ➢ Labeling Defined
5. Describe different packaging materials ➢ Labeling—Telling About the Product
6. Judge package Size and Convenience
7. Discuss the importance of labeling in
packaging
1. Memorize product life cycle Lesson 4: Product Life-cycle Marketing Strategies
2. Explain product life cycle illustration ➢ Product life cycle defined
3. Interpret stages of Product Life-cycle ➢ Introduction
Marketing Strategies ➢ Growth
➢ Maturity
➢ stabilize or decline
1. State the Nature, Importance, and UNIT III: STRATEGIC MARKETING PLANNING
Scope of Strategic Planning
2. Identify The Orientations of Different Lesson 1: Strategic Planning
Functional Areas of the strategic plan ➢ Nature, Importance, and Scope of Strategic
3. Illustrate The Strategic Planning Planning
Process ➢ The Orientations of Different Functional Areas
➢ The Strategic Planning Process
1. Define the marketing plan Lesson 2: The Marketing Plan
2. Determine parts of the marketing plan ➢ marketing manager
3. Develop a marketing plan ➢ Marketing Plan Is Important
4. To present the marketing plan ➢ Steps of Marketing Plan/Marketing Plan format
developed
Final Requirement:
Final product with marketing plan.

Ba 202 Course Outline

Uploaded by

Copyright:

Available Formats

Ba 202 Course Outline

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Ba 202 Course Outline

Uploaded by

Copyright:

Available Formats

Course No.

STUDENT LEARNING OUTCOMES COURSE CONTENT/ SUBJECT MATTER

1. identify various types of market Lesson 2: Target Markets and Segmentation

1. know the importance of marketing Lesson 3: Relationships and Networks

1. Define brands, trademarks, Brand Lesson 2: Brands and Trademarks

You might also like