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    Sales & Marketing

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    Sajid Saeed Azfar
    The document describes a sales and marketing course that provides students with background knowledge of marketing principles and specific skills in selling. The 160-hour course is 40% theory and 60% practical, with modules covering marketing fundamentals, sales principles, sales management, and a practical sales project. The goal is to equip students to work effectively in a sales department by developing their understanding of marketing concepts, the selling process, and sales team management.

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    Sales & Marketing

    Uploaded by

    Sajid Saeed Azfar
    45 views3 pages
    The document describes a sales and marketing course that provides students with background knowledge of marketing principles and specific skills in selling. The 160-hour course is 40% theory and 60% practical, with modules covering marketing fundamentals, sales principles, sales management, and a practical sales project. The goal is to equip students to work effectively in a sales department by developing their understanding of marketing concepts, the selling process, and sales team management.

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    S&M Teaching

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    The document describes a sales and marketing course that provides students with background knowledge of marketing principles and specific skills in selling. The 160-hour course is 40% theory and 60% practical, with modules covering marketing fundamentals, sales principles, sales management, and a practical sales project. The goal is to equip students to work effectively in a sales department by developing their understanding of marketing concepts, the selling process, and sales team management.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    45 views3 pages

    Sales & Marketing

    Uploaded by

    Sajid Saeed Azfar
    The document describes a sales and marketing course that provides students with background knowledge of marketing principles and specific skills in selling. The 160-hour course is 40% theory and 60% practical, with modules covering marketing fundamentals, sales principles, sales management, and a practical sales project. The goal is to equip students to work effectively in a sales department by developing their understanding of marketing concepts, the selling process, and sales team management.

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    © All Rights Reserved
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    of 3

    SALES & MARKETING

    HASHMAT ALI ADVOCATE EDUCATIONAL SOCIETY


    SALES & MARKETING

    Course Description:
    Sales and marketing have long gone hand in hand as subject fields. Sales is often regarded as an integral
    tool for the successful marketing of any product or service. The fact is that no matter how good the
    companys marketing, until a sale takes place, there is no income!

    The Course in Sales and Marketing provides students with a background to the field of marketing and
    specific skills in selling.

    Mode of Delivery:
    1. Lecture
    2. Demonstration on presentation
    3. Student presentation only for selected activities
    4. Class discussions

    Mode of Assessment:
    1. Theoretical Exam
    2. Class Quiz
    3. Project

    Training Methodology
    40 % Theory
    60 % Practical

    Learning Objectives:
    The aim of the Programme in Sales and Marketing is to equip students with the knowledge and
    skills to be able to function effectively in a sales department.

    Learning Outcomes:
    1. The qualification provides a solid foundation in the basic principles of marketing, including
    the development of marketing thought,
    the marketing environment,
    consumer behaviour and
    market segmentation.
    2. The marketing component concludes with an in-depth discussion of the marketing mix.
    3. The main focus of the qualification is sales and successful students will have an extensive
    understanding of the selling process and be equipped to manage a small sales team.

    Hashmat Ali Advocate Educational Society


    SALES & MARKETING

    Course Duration:
    Total Duration 160 hours
    o Theory 80 hours
    o Practical 80 hours

    Course and Module Description:


    Module 1: Introduction to Marketing

    Interpret marketing fundamentals, and be able to apply and evaluate the relevance of new
    fundamentals in a marketing context.

    Module 2: Sales Principles

    Identify and analyse customers, communicate effectively and develop and present
    appropriate sales presentations.

    Module 3: Sales Management

    Successfully manage a team of sales professionals.

    Module 4: Practical Sales Project

    Successful implementation of a sales plan.

    Hashmat Ali Advocate Educational Society

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