Recognize Opportunities, Costumers, and Market: Profitable

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Recognize Opportunities, Costumers, and Market

Reporter: Ma. Fe Sandrino


BSED MATH 3
Entrepreneurial Process

• Idea Generation and evaluation


• Opportunity Recognition
• Planning
• Launch
• Growth
• Harvest
Entrepreneurship begins with generating Idea.
-To become an opportunity, an idea needs to be evaluated and acted upon.
-To become a business opportunity, your idea needs to have a potential economic value:

• It needs to be able to create profit. There have to be customers willing to pay for the product.-
Profitable
• It should also be new and innovative.
• It also needs to be attractive and desirable for people who want to buy it.

A. In search of opportunity

There are two ways to recognize opportunities:


• You can discover them or
• You can create them yourself and with others.
Opportunity Discover- search for them in the existing market.
How? Trough: Observing trends > Solving Problems > Finding Gaps in the Market Place.
Opportunity Creation- Recognize opportunity in a way that, entrepreneur breaks the ways things are
done. By combining existing resources.
- Ideas are not based on existing products or consumers preferences.
- Entrepreneurs brings radical Innovation to market by making new combination of technology and
newly gained information.
- They create demand for a product.

Therefore, an Entrepreneurial Opportunity is a perceived first-seized-gain-most chance to create and


deliver innovative value profitably.

OPPORTUNITY is everywhere.

The key that opens the door to opportunities is the approach of asking yourself searching
questions 'Why?' and 'What If?'

Sample "Why?" and "What If?" Questions

• Why we always do things this way? What if we do it → differently?


• Why should we limit ourselves to getting better in what we are doing? What if we change things
radically?
• Why should I look at this risk as a problem? What if I try to convert risks into opportunities?
• Why don't we try to challenge our big competitor's market leadership position? What if we
create a new market segment?
• Why should we look at cultural differences as a problem? What if we try to leverage the
power of our diversity?
Asking searching questions starts with challenging assumptions. If you do not check assumptions,
you cannot be good at asking searching questions.
Remember that knowledge plays opposite two roles.
Serves as fertile soil for generating new Ideas.
Entraps people in old ways seeing and thinking.

Making conscious assumptions is a key tool of a → creative → thinker.


Assumptive thinking is not the same as guessing, though Making an assumption is more like using
a tentative step.

A. Problems are opportunity.


• Too often we focus on problems and fail to see opportunities right in front of us. When you focus on
your problems – when you only think of what is wrong – you will only see problems and fail to see
opportunities and great solutions.
• "There are no problems – only opportunities"- Entrepreneur thinking.
• Find the root of the problem and then think about how you can accomplish your goal.
• Reframe the problem, state it in different words – it might make it much easier to solve.
• Ask learning SWOT questions to discover
opportunities in the problem.
• As you change your attitude and regularly start
to look for solutions, as you continue to think of
finding a solution you will begin to discover and
attract unlimited opportunities.
• Look for opportunities everywhere. Life's and
business' ups and downs provide windows of
opportunity to rediscover your capabilities and new routes towards your vision. Think of using all
challenges as stepping stones to build the life and business you want.

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