Banda Ashita Resume Weebly

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Ashita Banda

[email protected] • 704-797-6039 • Tampa, Florida • https://www.linkedin.com/in/ashitabanda/

EDUCATION
University of South Florida Tampa Fall 2024
Bachelor of Science in Marketing, Bachelor of Science in Business Analytics & Information Systems
· GPA: 3.9
· USF Muma College of Business Dean’s List Fall 2021, Spring 2022
· USF Directors Scholarship Award
· Languages: English (Native) and Telugu (Native)

PROFESSIONAL EXPERIENCE
WaveHDC-Healthcare Data Curation│Spring Marketing Analyst January 2023- Present
• Produce marketing collateral/literature to optimize content strategy/brand awareness through a plethora of marketing
tools to strengthen brand development to provide customer satisfaction
• Utilize Salesforce software and Seamless AI to identify problems, collect data and track progress of over 100 client
accounts to evaluate data in order to monitor campaign efficiency and analyze performance trends
• Work directly with the CFO to ensure all regulatory/due diligence items are accurate according to industry
requirements

LEADERSHIP & EXTRACURRICULAR ACTIVITIES


Delta Sigma Pi-Theta Phi│Vice President of Marketing November 2022- Present
• Implemented targeted advertising campaigns to reach a wider audience and drive membership growth by increasing
the number of followers by 37% and increasing overall post engagement by 44%
• Established a marketing committee of 30+ members and developed a training program to upskill members on various
marketing techniques and concepts while delegating tasks based on each individual’s unique strengths and
weaknesses to follow the constraints of scheduling, budgeting and resources as a student organization
• Managed multiple projects by creating a centralized database for the executive committee to input their
events/posts/announcements to ensure timely delivery of social media campaigns and internal marketing initiatives

American Marketing Association│Director of Consult-A-BULL May 2022- December 2022


• Developed a functional student-run marketing agency of 15+ members to provide marketing-based services to local
businesses in order to offer experiential learning to students through individualized assistance with customer
acquisition, branding, as well as content creation for all digital media platforms for companies like Little Greek
• Designed a customized shadowing/mentorship program for 25 students that aligned students and professionals based
on career interests in order to provide detailed insights on their respective industries, corporate culture, and job
functions across 5 different firms
• Launched a bi-weekly AMA podcast by conducting researching and collaborating with professionals discussing
marketing with students and professionals in varying industries
American Marketing Association│Senior Account Manager January 2022- May 2022
• Collaborated with 22 agency members to ensure deliverables are completed as per client’s request
• Effectively presented information as the point-of-contact to 2 clients about completed and planned deliverables on
behalf of the agency
American Marketing Association│Junior Account Manager September 2021- December 2021
• Ensured deliverables were on track to be completed via established deadlines by assisting the senior account manager
by communicating with the 15 other agency members
• Recorded the notable points from client meetings and relayed pertinent information to designated members

Bulls Business Community│Secretary of Social Activities August 2021- May 2022


• Created and hosted 2 social events per semester for members to enhance involvement and networking skills
• Managed the task list for each of the 4 committee members to track the planning processes of the event

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