MPHO NKELI JNR

South Africa • +27 83 628 5878 • [email protected]

Mpho is a results-driven professional with a diverse educational background and a solid foundation in marketing,
public relations, and digital media. Mpho's professional journey includes her current role as a Growth & Customer
Engagement Marketing Manager at adumo Payments, where she spearheads strategic marketing initiatives. Mpho
is a dynamic and analytical professional with a proven track record in devising and implementing successful PR and
marketing strategies, these experiences have equipped her with a robust skill set in digital marketing, market
research, social media management, PR, influencer engagement, and event coordination. Her blend of academic
qualifications, hands-on experience, and commitment to staying abreast of industry trends positions her as an
asset in the marketing space.

Technical Skills

Digital Marketing Platforms Campaign Management Analytics and Reporting

SEO Knowledge Social Media Management Event Management
Digital Marketing Tools CRM Systems E-commerce Management
Project Management Marketing Strategy Brand Positioning

Functional Skills
Strategic Marketing Public Relations Market Research
Influencer Marketing Content Creation Innovation/Brand Management

Education
2022: Higher Certificates: PR & Communications (University of Cape Town)
2021: Higher Certificates: Market Research, Consumer Insights & Competitor Analysis (University of Cape Town)
2020: Higher Certificates: Digital Marketing Course (University of Cape Town)
2019: Higher Certificated: Brand and Marketing Management (Vega School)
2019: Higher Certificates: Social Media Marketing (Vega School)
2018: Bachelor of Arts (Honors): Fashion Business Studies, Marketing Management, Research Methodology
(LISOF Fashion Design School & Retail Education Institute)
2017: Bachelor of Arts: Political Sciences/International Relations, Psychology (Rhodes University)
2014: Secondary Education: St. Mary’s School for Girls (Waverley)

Additional Training
2023/24: Lean 6 Sigma Problem Solving Masterclass (Toyota)
2023: Introduction to Management Training (The Knowledge Academy)
2023: Senior Management Training (The Knowledge Academy)

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2022: The Fundamentals of Digital Marketing
2022: Google Ads Display Certification
2022: Google Search Certification
2022: Facebook Certified Digital Marketing Associate

Experience
AUGUST 2022 - PRESENT
GROUP: GROWTH & CUSTOMER ENGAGMENT MARKETING MANAGER | ADUMO PAYMENTS

• Accountable for the meticulous execution and comprehensive reporting of strategic marketing initiatives
aimed at surpassing customer growth targets for adumo.
• Exercise vigilant oversight in delivering results to internal clients and key stakeholders, aligning with the
overall marketing strategy and briefs.
• Spearhead collaborative efforts with the marketing team and internal clients to propose innovative ideas for
new products, channels, marketing concepts, and activations.
• Stay abreast of market and industry trends, leveraging acquired knowledge to identify opportunities that
contribute to business growth.
• Deliver comprehensive reports on marketing initiatives as outlined in the strategy for adumo subsidiaries.
• Develop and execute strategies for exhibitions and event conferences, ensuring seamless implementation.
• Engage in the generation and brainstorming of multiple concepts for campaigns or projects.
• Guarantee the timely delivery of detailed briefs, adhering to the marketing plan and process.
• Enforce quality control in alignment with the brand, overseeing proofreading and securing stakeholder sign-off
on final asset deliverables.
• Maintain transparent and proactive communication with clients, providing progress updates through written
communication, telephone correspondence, and face-to-face meetings.

ACHIEVEMENTS:
• Spearheaded the establishment and optimization of marketing department agency processes and structures
for group.
• Elevated brand awareness and affinity through strategic initiatives across digital, outdoor media, and various
social platforms.
• Orchestrated the development of a more streamlined FY23 marketing strategy and budget, fostering
efficiency and the adoption of tailored systems for seamless communication and reporting across different
departments within the group.
• Pioneered and executed the inaugural group data enrichment and authentication research, significantly
enhancing the group's payment systems within SMEs, MEs, Online Gateway, and Alternative payment business
entities. Collaborated closely with operations, IT, and key stakeholders to identify and implement efficient
and streamlined methods for data collection, extraction, firmography, and data analysis timelines.
• Ensured the timely update and alignment of security and NCR compliance certificates, reinforcing the
company's proposition.
• Led comprehensive data analyst costing and analysis alignment efforts, optimizing processes to attract more
clients in outlying areas of the country through strategic data overlay.

OCTOBER 2021 – JULY 2022

SENIOR CAMPAIGN MANAGER | IMIZAMO DIGITAL MEDIA PERFORMANCE SOLUTIONS AGENCY & VMLY&R

• Oversee the end-to-end process of advertising campaign trafficking utilizing the company's centralized ad-
serving technology platform, encompassing various social media Ad Manager platforms.

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• Establish and maintain profiles for advertisers and agencies within the ad-serving technology platforms to
ensure seamless operations.
• Act as the custodian of high-quality creatives by managing creative delivery and enforcing stringent quality
standards.
• Monitor and optimize campaign performance through continuous assessment of campaign delivery, ensuring
optimal results.
• Meet and exceed the minimum required turnaround times for campaign implementation and trafficking.
• Supervise all in-house publisher/stakeholder campaigns with a focus on efficiency and effectiveness.
• Provide timely and comprehensive feedback while meeting specified reporting requirements for advertising
clients, utilizing both manual and automated reporting methods.
• Conduct detailed post-campaign reporting to evaluate and communicate the effectiveness of campaigns.
• Furnish sales managers with interim and end-of-month reports, facilitating a streamlined month-end billing
process.
• Develop and implement an attribution solution across multiple marketing channels, including search, display,
email, social, online video, and the company's online platform, huntington.com.
• Stay abreast of industry trends, developments, and techniques in paid digital search, PPC/SEM, display, SEO,
and social media advertising, ensuring our strategies remain cutting-edge and effective.

ACHIEVEMENTS:
• Enhanced the efficiency of client campaign budget and expenditure management by instituting refined
processes for digital campaign performance analysis. Established Service Level Agreement (SLA) protocols
to structure comprehensive reporting, including a proof-of-flight/launch report dispatched upon campaign
commencement, a weekly report distributed during the active campaign (via email or virtual meeting), and
a thorough monthly results report at the conclusion of the campaign period.

Previous Experience

JANUARY 2020 – SEPTEMBER 2021

DIGITAL MARKETING MANAGER | NQ JEWELLERY DESIGN SERVICES & RAND REFINERY ENTERPRISE

JANUARY 2019 – OCTOBER 2019

ACCOUNT AND SOCIAL MEDIA MANAGER | THE DIGITAL ALLIANCE

AUGUST 2018 – DECEMBER 2018: CONTRACT INTERNSHIP

DIGITAL MARKETING COORDINATOR | BRANDHUBB BRAND – THE BRAND SPECIALISTS

APRIL 2018 – AUGUST 2018: CONTRACT INTERNSHIP

DIGITAL MARKETING ANALYST | JOHANNESBURG IN YOUR POCKET SOUTH AFRICA

Additional Competencies
• CUSTOMER RELATIONSHIP MANAGEMENT (CRM): Ability to leverage CRM systems for customer
segmentation, targeting, and personalized marketing initiatives.
• A/B TESTING: Experience in conducting A/B testing to optimize campaign elements and improve overall
marketing performance.

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• DATA-DRIVEN DECISION MAKING: Proven ability to make strategic decisions based on data insights,
contributing to the overall success of marketing initiatives.
• TREND ANALYSIS: Keen awareness of industry trends and the ability to analyze and incorporate them into
marketing strategies for a competitive edge.
• EMAIL MARKETING: Proficiency in email marketing strategies, including segmentation, automation, and
analytics to drive engagement and conversions.