Jessica Herzog

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PHONE: 630.880.3124 |EMAIL: [email protected]| linkedin.

com/in/jessicalherzog/

JESSICA HERZOG
EXPERIENCE
eCOMMERCE MANAGER | CHIEF ENTERPRISES LLC | ELMHURST, IL October 2020 - Present
● Increased online traffic by 20% and conversion rate by 28% from 2021 to 2022
● Increased online revenue by 67% from 2020 to 2021 and 250% from 2021 to 2022
● Manage a catalog of over 1,000 skus, collaborating across departments to establish pricing, inventory & product
data
● Optimizes site for SEO & UX; keyword rich product content, navigation, chat function, CAD files, and images
● Implemented an eCommerce digital marketing strategy including email, PPC, SEO/content & social media
● Sales Account Management of eCommerce transfer customers
● Create & manage budget and report performance to Management team
● Worked with Legal Department to draft Website Terms of Use, Terms & Conditions of Sale, and Privacy Policies
● Additional skills: Netsuite, GSuite, SuiteCommerce/SCA, Klaviyo Email, SEO/SEM, A/B Testing, Hotjar, Google
Analytics, Google Search Console, SurveyMonkey, Basic HTML/CSS, Adobe Creative Cloud, Canon EOS Digital SLR
Camera, LiveChat
MARKETING MANAGER | CHIEF ENTERPRISES LLC | ELMHURST, IL May 2018 - Present
● Head of marketing and communications for 60+ employees and $60 million in revenue
● Management of marketing team members & organization of Marketing Internship Programs
● Develop and execute all marketing campaigns, including events, webinars, and digital marketing campaigns.
● Creates and manages all content for company blog, social accounts, brochures, presentations, and press releases
● Design and create content: graphics, product photography, brochures, website copy, video & webinar script copy
● Facilitated rebranding of the company including color scheme, logo, mission statement, branding voice,
promotional products and web design.
● Creation and design of trademarked product name and logo (Reg. Number 5080915, BRIC)
● Booth staff lead at Trade Shows, performing technical sales presentations and customer prospecting
MARKETING & SALES ASSOCIATE | CHIEF ENTERPRISES LLC | ELMHURST, IL May 2014– May 2018
● Key Victories: Created and executed a Trade Show strategy, exhibiting at 3-5 events per year, accumulating over
200 qualified leads per year
● Market research for target customer industries and quarterly reporting to Management team
● Customer prospecting for Sales team

ADDITIONAL EXPERIENCE
CHIEF ENTERPRISES LLC | ELMHURST, IL 2014-present
● SAI Global, BSI ISO 9001:2015 Internal Auditor Certified & Internal Auditor Team Member
● Cross-trained in Customer Service including processing sales orders, issuing quotes, and supporting sales staff
● Communications Lead for COVID-19 Response Team
● Project Lead for building expansion including design, office furniture, and coordination of construction

EDUCATION
PROFESSIONAL CERTIFICATE IN SEARCH MARKETING 2022
DIGITAL MARKETING INSTITUTE (DMI) & AMERICAN MARKETING ASSOCIATION (AMA)

PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING & PROFESSIONAL CERTIFIED MARKETER 2021


DIGITAL MARKETING INSTITUTE (DMI) & AMERICAN MARKETING ASSOCIATION (AMA)

BACHELOR OF BUSINESS ADMINISTRATION (B.B.A), MARKETING, MINOR IN FINANCE 2014


UNIVERSITY OF ST. FRANCIS | JOLIET, IL
Daktronic NAIA Scholar | University of St. Francis | Joliet, IL | May 2014
Delta Epsilon Sigma NSHS Scholar | University of St. Francis | Joliet, IL / December 2013
Delta Mu Delta International Honor Society Scholar | University of St. Francis | Joliet,IL | April 2013
CCAC All Academic Team, Women’s Softball | University of St. Francis | Joliet,IL | April 2013-April 2014

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