Market Structures

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MARKET STRUCTURES: - Products differentiated

- Relatively free entry and exit


 Type of market structure influences how a - Each firm may have a tiny ‘monopoly’
firm behaves: because of the differentiation of their
- Pricing
product
- Supply - Firm has some control over price
- Barriers to Entry - Example: restaurants, solicitors, etc.
- Efficiency Oligopoly – Competition amongst the few
- Competition - Industry dominated by small number of
 Degree of competition in the industry large firms
 High levels of competition – Perfect - Many firms may make up the industry
competition - High barriers to entry
 Limited competition – Monopoly - Products could be highly differentiated
 Degrees of competition in between – branding or homogenous
 Determinants of market structure
- Non–price competition
- Freedom of entry and exit - Price stability within the market -
- Nature of the product – homogenous kinked demand curve?
- Control over supply/output\control - Potential for collusion?
over price - Abnormal profits
- Barriers to entry - High degree of interdependence
Perfect Competition:
between firms
 Free entry and exit to industry - Example: supermarkets, oils, bank, etc.
 Homogenous product – identical (no - Measuring Oligopoly: Concentration
consumer preference) ratio – proportion of market share
 Large number of buyers and sellers – no accounted for by top X number of firms.
individual seller can influence price – Example: 5 firm concentration
 Sellers are price takers – have to accept ratio of 80% - means top 5 five
the market price firms account for 80% of
 Perfect information available to buyers market share.
and sellers Duopoly
Example: Financial markets – stocks - Industry dominated by two large
exchange, currency markets, bond markets, firms
agriculture - Possibility of price leader emerging
Advantages of Perfect Competition: – rival will follow price leaders
- High degree of competition helps allocate pricing decisions
resources to most efficient use - High barriers to entry
- Price = marginal costs - Abnormal profits likely
- Normal profit made in the long run Monopoly
- Firms operate at maximum efficiency  Pure monopoly – industry is the
- Consumers benefit firm!
What happens in a competitive environment?  Actual monopoly – where firm has >
 Firm makes short term abnormal profit 25% market share
 Other firms enter the industry to take  Natural Monopoly – high fixed costs
advantage of abnormal profit – gas, electricity, water,
 Supply increases – price falls telecommunications, rail
 Long run – normal profit made - High barriers to entry
 Choice for consumer - Firm controls price OR
 Price sufficient for normal profit to be output/supply
made but no more - Abnormal profits in long run
Imperfect or Monopolistic Competition - Possibility of price discrimination
- Many buyer and sellers - Consumer choice limited
- Prices in excess of MC
Advantages and disadvantages of monopoly
Advantages:
– May be appropriate if natural monopoly
– Encourages R&D
– Encourages innovation
– Development of some products not
likely without some guarantee of
monopoly in production
– Economies of scale can be gained –
consumer may benefit

Disadvantages:

– Exploitation of consumer – higher


prices

– Potential for supply to be limited - less


choice

– Potential for inefficiency – X-


inefficiency – complacency over
controls on costs

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