UNIVERSITY OF ECONOMICS AND LAW

FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

COURSE SYLLABUS
1. General information
Course title INTERNATIONAL BUSINESS
Course code
Type of course Compulsory
Level of course Undergraduate (first cycle Bachelor)
Year of study 2nd year
Semester Semester 4 (K21408,K21408C, K21408T)
Number of credits 4 credits
Pre-requisites NA
Co-requisites Basic management, Basic marketing
Language of instruction English
Level of using English 100% (Materials, giving lectures, assignment, examination in English).
Name of lecturer MSc. Nguyễn Thị Phương Linh
Location: Room A310bis/ A709
Class information Time: from 12.30 to 16.35
Contact: [email protected]

2. Course Outlines
(Position of the course in the program curriculum; the main contents of the course)
The main content of the subject consists of the followings:
 The concept and the evolution of international business.
 The factors in the international environment that may affect firms’ international business activities.
 International strategies, policies and operations that help international businesses to compete effectively
in the era of the globalization and international economic integration.
 The day-to-day issues that international business managers have to face, and the experiences of
multinational corporations in solving problems in international business.

3. Course Purposes/Aims:

General Level
Description Course Learning Outcomes
Goals Gx capacity*
G1 Have a thorough grasp of the CLO1;CLO2;CLO3;CLO5;CLO6
*
Based on CDIO initiative: I denotes for Introduce; T denotes for Teach; U denotes for Use
Level capacity (Bloom scale)
1. Knowledge level (Remember previously learned information)
2. Comprehension level (Demonstrate understanding of the facts)
3. Application level (apply knowledge to actual situations)
4. Analysis level (Break down subjects or ideas into simpler parts and find evidence to support generalizations)
5. Synthetics level (Compile component ideas into a new whole or propose alternative solutions)
6. Evaluation level (Make and defend judgments based on internal evidence or external criteria).
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

systematical and up-to-day knowledge of

international business.
Have ability to analyse the potential of
G2 CLO4
international markets
Have ability to indentify international
G3 firms operation activities (marketing, CLO7;CLO8
human resources, production)

4. Course Learning Outcomes

Program
Level
No. Course Learning Outcomes (CLOs) Learning
capacity*
Outcomes (PLOs)

CLO1 Discuss the causes of globalization and its impacts T3  

Assess the ethical and social responsibilities of international

CLO2 T3
business
CLO3 Understand the impacts of cultures in international firms T2
Apply country fators/ industry factors theory to measure the
CLO4 T4  
potential of international markets
CLO5 Analyze the basic forms of the entry modes T3  
Understand and explain difference level of international
CLO6 strategy (corporate strategy, business strategy, functional T2
strategy)
Understand the related issues in global organization design
CLO7 T2
(centralization, decentralization)
Identify fundamental issues in international firms’ operations
CLO8 T4
(marketing, human resource, supply chain, etc.)
Demonstrate an ability to present international market analysis
CLO9 U
reports
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

5. Course plan
Week/Day Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
( 5 periods)
Assessing country/ Cultural Environment &
Assessing country/ Entry Strategy & Strategic
Content Course Introduction Globalization industry attractiveness Ethics in International
industry attractiveness Alliances
(Cont) Business
CLOs CLO1 CLO4 CLO4 CLO2; CLO3 CLO5
Chapter 1 Chapter 2&3-
Chapter 15
Reading/ HBR- Globalization & - Looking for New global Chapter 4 &5-
HSBC& Techcombank case
teaching Covid19 markets? Bigger isnt Chapter 2&3 Culture code
Da Lan case
materials We cant undo globalization always better by Nataly Culture gap (video)
An Phươc (video case)
but we can improve it -HBR Kelly - HBR
- Recognize the main drivers - How apply culture
of globalization. - Country exploration difference in business -Time to entry
- Explain the main Consumer finance -
- Introduce Course analysis - Understand the ethical - Identify the factors that
arguments in the debate over Vietnam market
Syllabus - Theory: Porter models issues faced by international influence a firm's choice of
the impact of globalization. analysis. Case study
- Introduce group explaination businesses entry
Lecturer - Discuss the changing
assignment - How to search and create - Explain how managers can - Compare and contrast the
nature of the global Q &A
- Introduce working a international maket incorporate ethical different modes
approach economy before and after analysis report considerations into their
Covid-19 decision making.

Interactive Lecture
Teaching Interactive Lecture Interactive Lecture Interactive Lecture Interactive Lecture
Problem-Based Learning Case-Based Learning
methods Case-Based Learning Case-Based Learning Case-Based Learning
Tutorial (debate)
Discussion in class
Divide into groups (5 Participate debate in groups Search, collect and Discussion in class Discussion in class
Student in Discussion in class
students per group) Reading and discuss about analyze market data- Group assignment Group assignment
class Group assignment
First class survey the given materials

Student at Review the reading Review Chapter 4&5 Review Chapter 15 
Review Chapter 2&3 Review Chapter 2&3
home Globalization & Covid19
IAC1;
Assessment IAH1 GA1 GA2 GA3, IAH2 IAC2, GA4,IAH3 IAH4, IAC3
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

Week/Day Week 7 Week 8 Week 9 Week 10 Week 11 Week 12

( 5 periods)

International Business International Human International

Content International Organization Global production Group project presentation
Strategy resources management Marketing

CLOs CLO6 CLO7 CLO8 CLO8 CLO8 CLO9

Chapter 18
HBR- Unilever in
Reading
Chapter 13 Chapter 14 Chapter 19 emerging market Chapter 17
materials
Starbuck in China &
Japan
- Explain why global
production and supply chain
- Summarize the strategic - Explain why it might management decisions are
role of human resource make sense to vary the of central importance to
- Understand how
management in attributes of a product many global companies.
pressures for cost
- Explain what is meant by international business. from country to country. - Explain how country
reductions and pressures
organizational architecture. - Identify the pros and - Recognize why and differences, production
for local responsiveness
- Explain how the cons of different how a firm’s distribution technology, and production
influence strategic choice.
organizational architecture approaches to staffing strategy might vary factors all affect the choice Marking presentation &
Lecturer - Be familiar with
can be matched to global policy in international among countries. of where to locate defense
different strategies for
strategy to improve business. - Identify why and how production activities.
competing globally and
performance. - Understand how and why advertising and - Identify the factors that
their pros and cons.
compensation systems promotional strategies influence a firm’s decision
- Explain the strategic
might vary across nations. might vary among of whether to source
management process of
countries. supplies from within the
IB firms
company or from foreign
suppliers.

Interactive Lecture
Teaching Interactive Lecture Interactive Lecture Role Play and Fish-Bowl Interactive Lecture Interactive Lecture
methods Case-Based Learning Case-Based Learning Observation Case-Based Learning Case-Based Learning
Case-Based Learning
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

Discussion in class Discussion in class

Student in Discussion in class Discussion in class Discussion in class
Group assignment Group assignment Presentationa & Defense 
class Group assignment Group assignment Group assignment

Student at
Review Chapter 15 Review Chapter 13 Review Chapter 14 Review Chapter 19 Review Chapter 18  Review for the final exam 
home

Assessment IAH5, IAC4,GA5 IAH6, IAC5,GA6 GA7 GA8 GA9

6. Textbook and additional learning material

Textbook
 Charles W. L. Hill, G. Tomas M. Hult (2019), International Business: Competing in the Global Marketplace, 12th Edition, Mc Graw Hill

Additional learning material

 Relevants topics about International Business, Globalization, Marketing, Supply chain, Human resources… in Hardvard Business Review.
 Clotaire Rapaille (2007); The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
 Erin Meyer (2014) The Culture Map: Breaking Through the Invisible Boundaries of Global Business

7. Course Assessment: Course Learning Outcomes (with level capacity*)

Assignment Content Score Notes

IAH1 Impacts of globalization One page-

handwriting
IAH2 The ethical issues faced by international businesses One page-
handwriting
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

IAH3 Entry modes (advantages, disadvantages) One page-

handwriting
IAH4 International strategy One page-
handwriting
IAH5 Explain what is meant by organizational architecture One page-
handwriting
IAH6 Staffing policy in international business. One page-
handwriting
IAC1 Globalization x Multiple
choice
question
IAC2 Ethics x Multiple
choice
question
IAC3 Entry modes x Multiple
choice
question
IAC4 Strategy x Multiple
choice
question
IAC5 Ogranization x Multiple
choice
question
GA1 Globalization debat Group

GA2 Country/ industry analysis Group

GA3 Case study Group

GA4 Ethics Group

 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

GA5 Strategy Group

GA6 Organization Group

GA7 HMR Group

GA8 Marketing Group

GA9 Production Group

Evaluation:
Process: 35%: IAH: 35%; IAC:35%; GA: 30%. Bonus: for participating, sharing opinion in class, excellent ideas
Mid-term: -15%: group project presentation (the requirement will send you at week 6, you present at week12)
Final -term: 50% (essay quesions, 75 mins, document allowed)
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

8. Teaching and Learning Activities

Course Learning Outcomes
Delivery Teaching and Learning
mode Activities CLO CLO CLO CLO CLO
CLO2 CLO3 CLO5 CLO8
1 4 6 7 9
Interactive Lecture P P P P P P P P
Case-based Learning P P P P P
In class Group Discussion (in
P P P P P P P
class)
Presenation P P P
Self-Directed Learning P P P P P P P P
Self-
Individual Homework P P P P
Study
Group Homework P P P P P P

9. Total Student Learning Time (SLT)

Delivery
Teaching and Learning Activities Number Duartion (hour) Workload (hours)
mode
Interactive Lecture 11 2.5 27.5
Case-based Learning 9 1.67 15
Role Play and Fish-Bowl Observation 1 1.667 1.67
E-learning 51
Presentation 1 4.167 4.16
Problem-Based Learning 1 1.667 1.67
Tutorial (debate) 1 1.667 1.67
Self-Directed Learning 12 5 60
Self-Study 120
Do group homework 10 4 40
Final Exam Do the final test 1 1 1 1
Total workload       172
Total workload/ 28 hours       6.1
ECTS of the course       6
Note: 1 period = 50 minutes = 5/6 hour

10. Other additional information:

Ho Chi Minh City, 19/07/2022

DEAN OF FACULTY LECTURER
 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS

Huynh Thi Thuy Giang Nguyễn Thị Phương Linh

 UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INTERNATIONAL ECONOMIC RELATIONS