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    Chapter-3 Revised

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    Mark Camo Delos Santos
    The document describes the methods and procedures used in a study about the impact of social media usage in political advertising during the pandemic. Specifically, it describes: 1) The descriptive research method was used, involving surveys of 50 respondents total, including 40 voters and 10 politicians in Bongabong, Oriental Mindoro. 2) Convenience sampling was used to distribute questionnaires to the available respondents. 3) The research instruments used were interviews and questionnaires to collect data on social media usage and political advertising. 4) Percentages and weighted means were used for statistical analysis and interpretation of the data.

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    Chapter-3 Revised

    Uploaded by

    Mark Camo Delos Santos
    32 views4 pages
    The document describes the methods and procedures used in a study about the impact of social media usage in political advertising during the pandemic. Specifically, it describes: 1) The descriptive research method was used, involving surveys of 50 respondents total, including 40 voters and 10 politicians in Bongabong, Oriental Mindoro. 2) Convenience sampling was used to distribute questionnaires to the available respondents. 3) The research instruments used were interviews and questionnaires to collect data on social media usage and political advertising. 4) Percentages and weighted means were used for statistical analysis and interpretation of the data.

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    Chapter-3 revised

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    The document describes the methods and procedures used in a study about the impact of social media usage in political advertising during the pandemic. Specifically, it describes: 1) The descriptive research method was used, involving surveys of 50 respondents total, including 40 voters and 10 politicians in Bongabong, Oriental Mindoro. 2) Convenience sampling was used to distribute questionnaires to the available respondents. 3) The research instruments used were interviews and questionnaires to collect data on social media usage and political advertising. 4) Percentages and weighted means were used for statistical analysis and interpretation of the data.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    32 views4 pages

    Chapter-3 Revised

    Uploaded by

    Mark Camo Delos Santos
    The document describes the methods and procedures used in a study about the impact of social media usage in political advertising during the pandemic. Specifically, it describes: 1) The descriptive research method was used, involving surveys of 50 respondents total, including 40 voters and 10 politicians in Bongabong, Oriental Mindoro. 2) Convenience sampling was used to distribute questionnaires to the available respondents. 3) The research instruments used were interviews and questionnaires to collect data on social media usage and political advertising. 4) Percentages and weighted means were used for statistical analysis and interpretation of the data.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    CHAPTER III

    METHODS AND PROCEDURES

    A. Research Method Used

    The proponents used the descriptive research method for the implementation of
    the study entitled “The Impact of Social Media Usage in Political Advertising Amidst the
    Pandemic Situation”.
    Descriptive research method is a study of status and is widely used in education,
    nutrition, epidemiology, and the behavioral sciences. Its value is based on the premise
    that problems can be solved and practices improved through observation, analysis, and
    description. The most common descriptive research method is the survey, which includes
    questionnaires, personal interviews, phone surveys, and normative
    surveys. (https://link.springer.com/chapter/10.1007/978-1-4615-1401-5_12)
    Descriptive research is a term used to describe many types of survey research that
    are undertaken by marketing researchers to understand customer perceptions, judgments,
    and intentions. Common types of descriptive research studies include buyer-behavior
    studies, brand perception studies, customer segmentation studies, customer satisfaction
    studies, lost-customer studies, advertising evaluation studies, and employee attitude and
    satisfaction studies. We describe the key considerations that guide the design of a
    descriptive study such as survey method (e.g., phone versus mail versus email), cost, and
    data analysis technique. We also provide a brief overview of key analyses that can be
    undertaken to gain insight from survey research.
    (https://onlinelibrary.wiley.com/doi/abs/10.1002/9781444316568.wiem02002)

    B. Locale of the Study


    This study entitled “The Impact of Social Media Usage in Political Advertising
    Amidst the Pandemic Situation” was conducted at Aplaya 1 Bongabong Oriental
    Mindoro.

    C. Respondents of the Study

    We distributed 10 questionnaires to the running politician who is from the


    residents of different Barangays of Bongabong, and 40 voters who are residents of
    Aplaya 1 Bongabong Oriental Mindoro, for a total of 50 respondents.

    D. Sample and Sampling Technique

    In the implementation of the study, the questionnaires were distributed and


    answered by a total of fifty (50) respondents. There are forty (40) voters who participated
    in the study. There are ten (10) politicians who participated in the study.
    The distribution of respondents as well as its corresponding percentage was shown in the
    table below.
    TABLE 1
    Distribution of Respondents
    Frequencies
    Respondents
    Number Percentage
    Voters 40 80%
    Politicians 10 20%
    Total 50 100%

    Convenience Sampling is defined as a method adopted by researchers where they


    collect market research data from a conveniently available pool of respondents. It is the
    most commonly used sampling technique as it’s incredibly prompt, uncomplicated, and
    economical. In many cases, members are readily approachable to be a part of the sample.
    Researchers use various sampling techniques in situations where there are large
    populations. In most cases, testing the entire community is practically impossible because
    they are not easy to reach. Researchers use convenience sampling in situations where
    additional inputs are not necessary for the principal research. There are no criteria
    required to be a part of this sample. Thus, it becomes incredibly simplified to include
    elements in this sample. All components of the population are eligible and dependent on
    the researcher’s proximity to get involved in the sample.

    E. Research and Instruments Used

    The main tools of data collection for this study were interview and questionnaires.
    The interview and questionnaires was used for data collection because it offers
    considerable advantages in the administration.
    An interview is a research interview is useful for researchers to gather information
    on a certain topic. You may interview a group of people, and you'll have a range of
    choices to ask specific questions. Research interviews allow an interviewee to elaborate
    on their responses to render a clear context to you. (https://wbze.de/hho )
    A questionnaire is a research instrument that consists of a set of questions or other
    types of prompts that aims to collect information from a respondent. A research
    questionnaire is typically a mix of close-ended questions and open-ended questions.
    (https://wbze.de/rt_)

    F. Statistical Treatment of Data

    Percentage is calculated by taking the frequency in the category divided by the


    total number of participants and multiplying by 100%.

    Percentage and frequency formula

    n
    P= × 100
    t
    Where:
    P = Computed Percentage
    n = Number of Respondents
    t = Total number

    The weighted mean is a type of mean that is calculated by multiplying the weight
    (or probability) associated with a particular event or outcome with its associated
    quantitative outcome and then summing all the products together.

    The average or mean of the data set is defined as:

    X=
    ∑ fx
    n
    Where:
    X =computed weighted mean
    f = frequency of the response
    x = item scale
    n = number of respondents
    ∑ = number of summation

    The tables show as the descriptive interpretation of mean values used in this
    study.

    TABLE 2
    Descriptive Interpretation of Mean Value
    Mean Range of Mean Values Descriptive Interpretation
    4 3.26 – 4.0 Strongly Agree
    3 2.51 – 3.25 Agree
    2 1.76 – 2.50 Disagree
    1 1.0 – 1.75 Strongly Disagree

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