Author
Author
Author
Date Study
Publicatio of Title of the Objective Methodology Salient Findings DOI
n Publication Study
Jalal 2016 Testing the Customer satisfaction is regarded The purpose of this study is to The primary goal of this study DOI:10.18
Hanays Effects of as a critical priority for business examine the effects of food was to examine the effects of 488/
ha Food Quality, success. As a result, determining quality, price fairness, and food quality, price fairness, and journal.100
Price the factors that influence customer physical environment on physical environment on 6/2016.6.2/
Fairness, and satisfaction is critical. The purpose customer satisfaction toward customer satisfaction in the fast 1006.2.31.
Physical of this paper was to investigate the international fast food restaurant food restaurant industry. 40
Environment effects of food quality, price brands in Malaysia's east coast According to the findings, food
on Customer fairness, and physical environment region. In this regard, a quality has a significant positive
Satisfaction in on customer satisfaction in the quantitative research approach effect on customer satisfaction.
Fast Food Malaysian fast food restaurant was used to collect relevant data. Previous studies (Al-Tit, 2015;
Restaurant industry. The information was A survey instrument was Nasir et al., 2014) found greater
Industry gathered from 242 customers of specifically used to collect support for food quality as one of
international fast food restaurants responses from customers of the key drivers of customer
on Malaysia's east coast. SPSS international fast food restaurants satisfaction. As a result,
and structural equation modeling on Malaysia's east coast. A total restaurant managers are advised
were used to analyze the collected of 384 questionnaires were to place significant emphasis on
data (SEM). According to the distributed to respondents using the key attributes of food quality
findings, food quality has a the convenience sampling that can stimulate customer
significant positive effect on technique. Because the satisfaction in the context of the
customer satisfaction. population of respondents restaurant industry. Customers,
Furthermore, the findings revealed exceeded one million, the sample for example, tend to evaluate
that price fairness and the physical size used in this study is food quality based on factors
environment have significant considered acceptable according such as proper freshness,
positive effects on customer to the recommendations of reasonable temperature, variety,
satisfaction. These findings Krejcie and Morgan (1970). taste quality, and appealing
provide useful recommendations Furthermore, the sample size presentation. According to Canny
and guidelines for policymakers in chosen meets the requirements (2014), the primary product of
the fast food restaurant industry. of AMOS, which is used for data restaurants is food quality. As a
analysis in this study. result of this,
Author
Author Date of Title of the Objective Methodology Salient Findings DOI
Publication Study
Tahir M. June Understanding The goal of this paper is to Primary data were collected in According to the findings of the https://
Nisar, dan 2018 customer investigate the impact of the form of 147 questionnaire analysis, tangibles, doi.org/
knox guru satisfaction in the five service quality responses. responsiveness, and assurance 10.1108/
prakash the UK quick dimensions on gathered from a variety of quick play the most important roles. BFJ-08-
prabhakar, service customer satisfaction in the service fast food restaurants in reliability and quality play an 2017-
quang restaurant UK fast food market, as the United Kingdom Seven-point important role in driving customer 0449
nguyen industry well as which of the five Likert scales were used. satisfaction in the UK fast food
The influence of dimensions used to organize the industry.
the tangible have a significant impact questionnaire Data were empathy. The results of
attributes of on overall customer gathered from customers at two correlation and regression
perceived satisfaction KFC restaurants. analysis show that physical
service quality (tangible) service attributes