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According to Cho (2016), This study examined how food court service quality affects customer

happiness and revisit intention in a budget retailer. From 400 surveys, 371 were gathered and 350
were statistically analysed for research verification. Factor, reliability, simple, and multiple
regression analyses were performed in SPSS 21.0. Results reveal that discount store service
quality affects customer happiness. Type, empathy, and credibility increase client happiness, but
guarantee and reaction don't. Service quality at the bargain store can also influence client return.
Type, guarantee, empathy, and credibility affect customer return, but responsiveness doesn't.
Third, discount store satisfaction affects repeated visits. Food court service quality affects
customer happiness and revisit intention, according to this study. Thus, the company and
management must constantly research and develop menus, customer service training, and
cleanliness training to put customers at rest, create a comfortable atmosphere, and establish a
dine-out and meeting system. According to Mensah and Mensah (2018), This study examined
how service quality and customer satisfaction affect University of Cape Coast Campus restaurant
customers' repurchase intentions. A convenient sample of 200 consumers from 10 University of
Cape Coast Campus restaurants was surveyed. Customers' service quality was assessed using a
modified DINESERV scale. The study found that responsiveness-assurance, empathy-equity,
reliability, and tangibles explained 50% of perceived service quality. Customer satisfaction was
strongly influenced by service quality. Service quality and customer happiness also affected
repurchase intention. Customer satisfaction did not reduce service quality's effect on repurchase
intention. This paper adds to the debate on service quality dimensions and shows how service
quality and customer satisfaction affect campus food service repurchase intention.

Food safety is increasingly crucial in retail. This study examined hypermarket RTE food safety
perceptions. This study assessed RTE food safety perceptions and identified hypermarket
satisfaction determinants. An organised questionnaire was given at a Taipei hypermarket. The
target audience was employees who bought RTE foods at the hypermarket, which had a Hazard
Analysis and Critical Control Points certification. There were 130 valid questionnaires. The
statistical analysis included exploratory factor analysis, regression, and descriptive statistics
(means, percentages, and frequencies). Four dimensions—facility, food, ambience/layout, and
work staff—were used to evaluate hypermarket RTE food safety. Hypermarket ready-to-eat food
customer satisfaction is strongly correlated with food safety. The facility, cuisine, and staff affect
consumer happiness. This study illuminates consumer food safety behaviour, helping
hypermarkets design RTE food layout and marketing techniques (Wei, 2021). In the study
conducted by Ababneh et al. (2022), The study controls for service quality, perceived value, and
meal quality to explore how COVID-19 safety influences customer satisfaction and behavioural
intentions at fast-food restaurants (FFRs). A survey of 219 FFR consumers was conducted
online. The study variables' construct validity was verified by confirmatory factor analyses. This
study examined three conceptual models. Structure equation modelling (SEM) utilising AMOS
software tested the three models' hypotheses. This study shows that safety compliance affects
COVID-19 fast-food customer satisfaction and behaviour. Only COVID-19 safety and food
quality predict consumer happiness and behavioural intentions when service quality, perceived
value, and food quality are combined. FFR managers, owners, and staff must follow COVID-19
safety regulations and improve food quality to boost customer satisfaction and restaurant
behaviour. This innovative study examines COVID-19-related fast-food customer satisfaction
and behaviour. We introduce and validate an FFR COVID-19 safety design. According to
Sureshchandar et al. (2022), Recently, academics have studied the relationship between service
quality and consumer happiness. But the actual relationship between service quality and
customer happiness (especially how they've been operationalized) is still unclear. Individual and
multiple item scales have been used to operationalize customer satisfaction by various
researchers. The present study considers customer satisfaction as a multi-dimensional construct
like service quality, but proposes that it should be operationalized along the same components
(and items) as service quality. We investigated the relationship between service quality and
customer happiness using this approach. The results show that the two constructs are
independent yet closely connected, suggesting that increasing one will likely raise the other.

Reference:

Cho, W. Y. (2016). The Relationship among Service Quality, Customer Satisfaction and Revisit
Intention in Food Court - Focusing a Large Discount Store -.
https://koreascience.kr/article/JAKO201611758626872.page

Mensah, I., & Mensah, R. D. (2018). Effects of service quality and customer satisfaction on
repurchase intention in restaurants on University of Cape Coast campus.
https://www.ssoar.info/ssoar/handle/document/66467#
Wei, Y. (2021). The effect of Food Safety-Related Attributes on customer satisfaction of Ready-
to-Eat foods at hypermarkets. Sustainability, 13(19), 10554.
https://doi.org/10.3390/su131910554

Ababneh, K. I., Ponnaiyan, S., ElMelegy, A. R., & Prybutok, V. R. (2022). Determinants of
customer satisfaction and behavioral intentions in fast-food restaurants among
undergraduate students during the COVID-19 pandemic. Quality Management Journal,
29(2), 104–124. https://doi.org/10.1080/10686967.2022.2034491

Sureshchandar, G., Rajendran, C., & Anantharaman, R. N. (2022). The relationship between
service quality and customer satisfaction – a factor specific approach. Journal of Services
Marketing, 16(4), 363–379. https://doi.org/10.1108/08876040210433248

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