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    Accenture Avianca Case Study

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    Ashutosh Bali

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    © All Rights Reserved
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    Accenture Avianca Case Study

    Uploaded by

    Ashutosh Bali
    30 views1 page

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    Accenture-Avianca-Case-Study

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    30 views1 page

    Accenture Avianca Case Study

    Uploaded by

    Ashutosh Bali

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    FIRST-CLASS TICKET

    TO TOMORROW
    THE CHALLENGE THE RESULTS
    Transforming to be a digital company Setting the standard for airlines
    that flies airplanes of tomorrow
    Avianca, one of the world’s oldest airlines, wanted to Although we’re only partway through our game-changing
    address the increasing expectations of customers for journey, we’ve achieved significant success for Avianca.
    agile and personalized digital experiences. With a remit Most importantly, they are now positioned to accelerate
    for change from their new CEO, the business built a digital their transformation and exceed their ambitions:
    transformation strategy focused on clients, operations,
    • Avianca.com delivered 15% year-on-year digital sales
    and enterprise. As a partner to Avianca for over 10 years,
    growth vs 4% of other company channels
    we knew their vision had the best chance of success
    if it was managed as a single, integrated program. • New business processes now enable rapid prototyping
    We worked together, collaborating with other partners and user testing. For example, Adobe Target has helped
    as well, to deliver this digital transformation vision. to optimize ticket prices presentation and reinvent the
    experience of mobile purchase
    HOW WE HELPED • Our new operating model for digital marketing
    Defining the journey to deliver digital leveraging Adobe Campaign Manager has resulted
    in more effective email marketing campaigns and
    With a team of 300 operating in 17 different countries, year-on-year sales growth of 343%
    our Customer Digital Transformation Program started by
    defining the program dimensions, building the business • By implementing a big data and analytics
    case, and developing a new digital culture. Our aim at platform, Avianca can now access and act
    every step was to bring to life a differentiated experience on consolidated unique customer profiles
    that would delight Avianca’s customers in every interaction. for CRM and personalization initiatives
    Given the focus on customer experience, we knew that
    Adobe’s suite of products were the right solution, and
    Adobe Experience Cloud was a key component of the TO LEARN MORE VISIT
    transformation, particularly for avianca.com. Other key www.accenture.com/adobe
    components included Adobe Target for testing and
    personalization, Adobe Campaign for digital marketing,
    and Adobe Experience Manager for efficient creation of
    engaging content.

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