Cabadbaran City National High School

T. Curato Street Barangay 12

Cabadbaran City
DIVISION OF CABADBARAN CITY

IMPACT OF MARKETING STRATEGIES IN THE

MIDST OF PANDEMIC
RESEARCHER:

Angie Y. Sabido – ABM A

Jyro C. Lorono – ABM A

Erica Jane D. Rufano – ABM A

Lorraine Kyle D. Aradillos – ABM B

Rishia Mae B. Clemenia – ABM A

Nathaniel P. Galili – ABM A

Heidi M. Dairocas – ABM A

Practical Research 1 Subject Teacher

Mr. Chris Pacaro Rasonable

Senior High School – Grade 11

ACCOUNTANCY, BUSINESS AND MANAGEMENT

S.Y. 2021 – 2022

 TABLE OF CONTENTS
Approval Sheet……………………………………………………………………………………………………………………………… i
Abstract………………………………………………………………………………………………………………………………..………. ii

Acknowledge……………………………………………………………………………………………………………………..…………. iii
CHAPTER 1 – INTRODUCTION…………………………………………..…………………………………………….………... 1-7

1.1. Background of the Study

1.2. Statement of the Problem

1.3. Statement of Hypotheses

1.4. Theoretical Framework

1.5. Conceptual Framework

1.6. General Significance

1.7. Scope and Limitation

1.8. Beneficiaries and Benefits

CHAPTER 2 – REVIEW OF RELATED LITERATURE.………….…………………………………………………….. 9-10

2.9. Foreign Literature

2.10. Local Literature

CHAPTER 3 – RESEARCH METHODOLOGY…………………….…………………………….………………………. 10-18

3.11. Research Design

3.12. Scope and Delimitation

3.13. Research Environment

3.14. Research Population

3.15. Sampling Procedure

3.16. Research Instrument

3.17. Data Gathering Procedure

1.18. Data Analysis Procedure
 APPROVAL SHEET

This research paper entitled Impact of Marketing Strategies in the Midst of Pandemic prepared and

submitted by Angie Y. Sabido, Jyro C. Lorono, Erica Jane D. Rufano, Lorraine Kyle D. Aradillos,

Rishia Mae B. Clemenia, Nathaniel P. Galili and Heidi M. Dairocas, in partial fulfillment of Practical

Research 1.

Mr. Chris Pacaro Rasonable

PRACTICAL RESEARCH 1 SUBJECT TEACHER

 ABSTRACT

ii

The effects of COVID-19 on consumer behavior are discussed, as well as the implications of this

disruption for marketing strategies and policies. Changes in customer behavior and the way marketing

is carried out during economic downturns are comparable to those seen throughout the crisis. It does,

however, exhibit traits that distinguish it from down cycles, such as shifts in consumption within

categories and a faster shift from offline to online behavior. The re-evaluation of life priorities by

ultimate consumers has compelled this.

 ACKNOWLEDGEMENT

iii

The researchers would like to thank first and for most our almighty God for the blessing,

guidance and protection in doing this research study successfully.

Also, the researchers would like to express our deep and sincere gratitude to all our for parents

for being always there, supporting us in all we do especially for this research project. For the financial

matter, also for the love, care and prayers in order to make this study fruitful. Moreover, to our practical

research adviser, Ms. Jocelyn N. Fernandez, for giving this opportunity to learn and make this research

study, providing us invaluable guidance, guidelines, suggestion and comments in order to make this

study more presentable and valid.

We would like also to extend our gratitude to all our friends, classmates and co researchers for

the support and teamwork to gather our study. As well, to our classroom adviser and other teachers

who help us in conducting this study by giving correction to our questioners and other paper.

Finally, we researchers would like to express our whole heartedly gratitude to all the people who

have supported us to complete this research work.

CHAPTER 1 – INTRODUCTION

1.1. BACKGROUND OF THE STUDY

1.2. STATEMENT OF THE PROBLEM
1.3. STATEMENT OF HYPOTHESES
 1.4. THEORETICAL FRAMEWORK

We searchers handled the impacts of pandemics which are actually an issue in the Philippines as well as around the

world. The insight concentrate on try to find out the adverse powerful hypothetical points of view, asset based

hypothesis (RBT). It has been more huge for certain organization consequence of an organization’s showcasing

procedures and it’s benefit.

The presumptions that shape any association’s way of behaving, direct its choices about what to do,

.what not to do and characterize what the association thinks about significant outcomes

We start with one of key administration’s most pand enterprises than others, firm assets are basic for

enduring the pandemic and the subsequent financial interruption. For the time being, monetary assets

are required for endurance. Due to the lockdowns and extreme downturn, many firms experienced

.serious decreases in income and thus, experienced critical income issues

 1.5. CONCEPTUAL FRAMEWORK

STRATEGIC ORIENTATION ENVIRONMENTAL FACTORS

(Catigon and Xuereb, 1997) (Azaze et al., 2005)
• Customer Orientation
• Economic Situation
• Competitor Orientation
• Environment Situation
• Technology Orientation
• Supply Condition
• Inter-functional Orientation

MARKETING STRATEGY
(Shoham, 1999)

• Product Characteristics NEW PRODUCT

DEVELOPMENT
• Price Characteristics
(Gray & Matheson, 1998)
• Place Characteristics

• Promotion Characteristics

MARKET RESEARCH ACTIVITIES

(Hart & Tzokas, 1999)

• Information Collection Vehicles

1.6. GENERAL SIGNIFICANCE
Business research helps to identify opportunities and threads. It helps identify problems and using the

information, wise decisions can be made to tackle the issue appropriately. It helps to understand customers better

hence with the customers and stakeholders.

1.7. SCOPE AND LIMITATION

The research was conducted to determine the impact of time management on students’ academic

performance. It was conducted during the S.Y 2021-2022. The participants of this study are the SHS Students

of Cabadbaran City National High School using a survey research method.

This study is limited to SHS Students enrolled in the academic track at Cabadbaran City NHS with the

use of a random sampling technique.

1.8. BENEFICIARIES AND BENEFITS

Employees. Employee benefits are defined as the non-wage compensation provide to employees by an

organization in addition to their normal salaries or wages. These benefits may include, group insurance (health, dental,

life etc.)

Because of the pandemic, many employees changed their carryover options for vacation days or Paid Time Off

(PTO), giving them more options for their unused leave time. In the last year, 17 percent of employees have introduced

more paid leave carryover options. Almost a quarter of those employers (24%) intend to make this a permanent change,

while 17 percent are considering it permanent.

 Managers. Many managers enjoy having a say in how their company operates, such as by shaping and improving

the company culture. Understanding the significance of culture can assist organizational leaders in retaining talent and

promoting a more supportive and appealing workplace environment for employees.

Customers. Marketing is all about seeing things through the eyes of the customer. Indeed, it has been stated

that marketing is the entire business as seen through the eyes of our customers, rather than a separate department.

This is much easier said than done. We naturally see our creative endeavors through our own eyes because we are

immersed in them. We also know a lot about our company’s processes, creativity, methods, and other details

Future Researcher. The outcome may be useful as a reference for their future reading and/or research.
 CHAPTER 2 – REVIEW OF RELATED LITERATURE

2.9. FOREIGN LITERATURE

2.10. LOCAL LITERATURE
 CHAPTER 3 – RESEARCH METHODOLOGY

This chapter presents the research methodology and procedure in conducting the study. This

includes research design, research environment, research population, research sample,

sampling procedure, research instrument, data gathering procedure and data analysis

procedure.

3.11. RESEARCH DESIGN

This study used the qualitative approach of conducting a research. The purpose of this study was to find out the

impact of time management on students’ academic performance and determine the factors that influence the time

management and productivity among SHS students of Cabadbaran City National high School. This method was utilized to

examine each participant’s demographic features, such as sex, age, as well as their grade level. The goal of this study

was to find answers to the following research questions.

3.12. SCOPE AND DELIMITATION

This perception study would like to determine the impact of time and management on students’

academic performance taking up academic track mainly STEM, ABM, and HUMSS. It will be conducted during

the S.Y 2021-2022. Due to the time element and prevailing crisis brought about by the pandemic situation, the

study is limited to those who are SHS students of Cabadbaran City National High only using a survey research

method.
3.13. RESEARCH ENVIRONMENT

This study will be conducted to Cabadbaran City National High School-Senior High school. It is located at T. Curato St.,

Brgy. 12, Cabadbaran City,Province of Agusan del Norte, Philippines. This building is an accessible place to conduct the

study which all the variables of the study can be found inside the building. The Cabadbaran City National High (CCNHS )is

a premier educational institution in the Caraga Region which afford junior & senior high school. The Cabadbaran City

National High School offers quality education and strands for senior high programs which are: STEM, HUMMS, ABM, and

TechVoc.

3..14. RESEARCH POPULATION

The respondents of the study are the senor high school students (Grade 11 and Grade 12) taking up the academic

strands of CCNHS- SHS is the school year of 2021-2022 which constitute the combined total population of 68 students.

The respondents were selected through random sampling as they have enough knowledge regarding on their time

management which may affect their academic performance. This study used the random sampling technique in selecting

the respondents instead of catering all of the possible respondents. Since the population size is large in this type of

sampling method, there is no restriction on the sample size that needs to be created. From a larger population, you can

get a small sample quite easily.

3.15. SAMPLING PROCEDURE

The data were collected using a anonymous online cross-sectional survey carried out from May 26-30, 2022 (5 days)

in Cabadbaran City National High School. The target respondents of the researchers are 65 people- SHS students of

Cabadbaran City National High School SHS. The self-report survey was prepared using a Google Forms. The invitation link

for participating in the current study was circulated on various platforms of social media (Twitter, Facebook, Instagram,

ect. ) among male and female respondents. Snowball convenience sampling was used for sample recruitment.

3.16. RESEARCH INSTRUMENT

The questionnaire was used as the main data-gathering instrument for the study. The researchers will use a google

form survey in gathering information from respondents. It will be composed of the respondent’s socio-demographic and

Sample Characteristics.

3.17. DATA GATHERING PROCEDURE