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    Food Truck

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    api-630044297
    The document describes a proposed food truck called "Los Boricuas" owned by Lexi and Rebecca that will serve Puerto Rican cuisine outside of sports stadiums in Colorado. It provides details on the owners, theme, menu, target demographic, location, marketing plan, and SWOT analysis. The goal is to attract around 500 customers per day and attend three sporting events weekly while offering tasty, tropical foods at affordable prices.

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    Food Truck

    Uploaded by

    api-630044297
    71 views12 pages
    The document describes a proposed food truck called "Los Boricuas" owned by Lexi and Rebecca that will serve Puerto Rican cuisine outside of sports stadiums in Colorado. It provides details on the owners, theme, menu, target demographic, location, marketing plan, and SWOT analysis. The goal is to attract around 500 customers per day and attend three sporting events weekly while offering tasty, tropical foods at affordable prices.

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    The document describes a proposed food truck called "Los Boricuas" owned by Lexi and Rebecca that will serve Puerto Rican cuisine outside of sports stadiums in Colorado. It provides details on the owners, theme, menu, target demographic, location, marketing plan, and SWOT analysis. The goal is to attract around 500 customers per day and attend three sporting events weekly while offering tasty, tropical foods at affordable prices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    71 views12 pages

    Food Truck

    Uploaded by

    api-630044297
    The document describes a proposed food truck called "Los Boricuas" owned by Lexi and Rebecca that will serve Puerto Rican cuisine outside of sports stadiums in Colorado. It provides details on the owners, theme, menu, target demographic, location, marketing plan, and SWOT analysis. The goal is to attract around 500 customers per day and attend three sporting events weekly while offering tasty, tropical foods at affordable prices.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Los Boricuas

    By: Lexi Tyl & Rebecca Perez


    Description of the food truck
    Owners: Lexi & Rebecca

    We named our food truck Los Boricuas because it stands for puerto ricans.

    Our theme is like exotic and a beachy theme.

    Our food truck will be located outside of sports events like the rockies stadium, Broncos
    stadium Etc.

    Hours 11-8.

    On the left side of the truck it will say Los Boricuas with a puertorican flag. Then on the
    lower part of the truck there will be a piece of heaven with a little side of crazy.
    Menu
    Situation Analysis
    Demographic: Employed people,all genders,single or in a
    relationship

    Psychographic: Someone who likes trying new things, likes


    new foods, a person who likes tropical flavors

    Geographic: Customers will live somewhere in colorado or visiting from


    other states. They would probably work somewhere in
    colorado or maybe there job is a food critic
    Product usage: We would like customers buy from us at least twice a
    week
    SWOT Analysis
    Strengths ● Being outside of a popular
    place.
    ● Also having food people enjoy.
    ● Lots of people that may be
    coming out of a sports game.

    Weaknesses ● Getting a flat tire


    ● Other competition
    ● Serving a certain type of food
    people might not like.

    Opportunities ● We could have a great


    opportunity to make a lot of
    money because after sports
    events people might need food.

    Threats There might be other food trucks


    around so that could possibly affect
    our business
    Marketing plan
    A goal we would like to see be accomplished is trying to get around 500
    customers each day.

    Another goal is too attend three sport events each week and possibly more.

    The last goal that we would like to accomplish is to have happy customers.
    The 4 Ps
    Product:
    Yuca al mojo -yuca served with a special sauce
    Platanos- dried plantains
    Flan - rich, toasted sugar caramel flavor from the top with the base being
    spongy
    Limber -tropical frozen juice that comes in a great variety of flavors: guava,
    coconut, cherry, and mango
    Tamarindo - sweet and sour to a tangy and tart flavor frozen drink
    Drinks - coke , lemonade, and pina colada
    Alcapurrias - Fried green banana, stuffed with shrimp or a beef filling .
    Empanadas-fried bread stuffed with ground beef
    Mofongo Plate- fried green plantains mashed that has a choice meat or seafood
    or served with broth filling
    Classic Plate- plate served with rice beans and a choice of steak, pork, or
    grown beef as the meat
    Price:

    Price range $4-$15 because we don't want it to be too expensive that


    people dont wanna pay for and not too chap that we don't get enough
    money so we make a profit.
    Place:

    People can find us at events, sport events, festivals,and local


    activities.
    Promotion:

    We would promote our food truck with online advertisement. We will also
    advertise our food truck with flyers and coupons on our first week
    Work Cited:
    https://soto.house.gov/media/press-releases/natural-resources-committee-passes-
    puerto-rico-status-act-makes-history -Photo
    July 20, 2022

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