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    Potato Chips: Submitted To

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    AnkitBarua
    This document summarizes a report on making a decision to purchase potato chips. It outlines the criteria considered such as price, quantity, flavor, and brand name. Three brands were shortlisted - Lays, Bingo, and Hippo. Lays was chosen after evaluating the brands based on price, quantity manufactured, advertising, and celebrity endorsements. The purchase decision found Lays to have many flavors, good taste, and effective advertising. It also included a SWOT analysis and suggestions for an ideal potato chip product.

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    Potato Chips: Submitted To

    Uploaded by

    AnkitBarua
    270 views17 pages
    This document summarizes a report on making a decision to purchase potato chips. It outlines the criteria considered such as price, quantity, flavor, and brand name. Three brands were shortlisted - Lays, Bingo, and Hippo. Lays was chosen after evaluating the brands based on price, quantity manufactured, advertising, and celebrity endorsements. The purchase decision found Lays to have many flavors, good taste, and effective advertising. It also included a SWOT analysis and suggestions for an ideal potato chip product.

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    Potato Chips

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    This document summarizes a report on making a decision to purchase potato chips. It outlines the criteria considered such as price, quantity, flavor, and brand name. Three brands were shortlisted - Lays, Bingo, and Hippo. Lays was chosen after evaluating the brands based on price, quantity manufactured, advertising, and celebrity endorsements. The purchase decision found Lays to have many flavors, good taste, and effective advertising. It also included a SWOT analysis and suggestions for an ideal potato chip product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    270 views17 pages

    Potato Chips: Submitted To

    Uploaded by

    AnkitBarua
    This document summarizes a report on making a decision to purchase potato chips. It outlines the criteria considered such as price, quantity, flavor, and brand name. Three brands were shortlisted - Lays, Bingo, and Hippo. Lays was chosen after evaluating the brands based on price, quantity manufactured, advertising, and celebrity endorsements. The purchase decision found Lays to have many flavors, good taste, and effective advertising. It also included a SWOT analysis and suggestions for an ideal potato chip product.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 17
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    The document discusses different brands of potato chips, their features, evaluation criteria used to compare brands and suggestions for an ideal potato chip product.

    The main brands discussed are Lays, Bingo and Hippo.

    The criteria used to evaluate the brands included price, quantity, flavor, manufacturer and advertisements/celebrity endorsements.

    A REPORT ON DECISION MAKING TO PURCHASE

    Potato Chips

    Submitted To.

    CONTENTS
    INTRODUCTION NEED RECOGNITION PRODUCT NAME DECISION CRITERIA INFORMATION SEARCH SHORT LISTED PRODUCT AND FEATURES EVALUATION TABLE PURCHASE DECISION SWOT ANALYSIS POST PURCHASE BEHAVIOR SUGGETION

    INTRODUCTION
    A very thin slice of potato fried crisp and then usually salted and sometimes flavored also..

    NEED RECOGNITION
    For eating purpose as a snack , refreshment during breakfast and tea breaks. (exceptionalso serve as food for living life.)

    PRODUCT NAME
    LAYS HIPPO BINGO SMART CHIPS (Monaco) MUSST CHIPS (parle)

    DECISION CRITERIA Quantity/Quality Price Flavor Brand name

    INFORMATION SEARCH

    Advertisements Internet Retail outlet Self Friends

    SHORT LISTED PRODUCT


    LAYS BINGO HIPPO

    LAYS
    o Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. o A company owned by PepsiCo since 1965. o Flavors :-Magic Masala, Tomato Tango, Classic Salted, Mexican Cream, Mastana Mango, Chat Chaska.

    BINGO
    o Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range inclu.des multiple flavour variants of Potato Chips & Finger Snacks.. o Bingo! Potato Chips are along with yummy flavours like Salted to innovative ones such as Red Chilli & Lime Pickle. o A company owned by ITC.

    HIPPO
    o HIPPO is a baked snack with the goodness of wheat. . These baked wheat munchies have no added MSG, no GMO, no cholesterol and zero trans-fat. o It is available in seven flavours from around the world Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli, Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted.
    o A company owned by parle.

    EVALUATION TABLE
    Feature price Qty Manufactur er LAYS
    10 32g PepsiCo

    HIPPO
    10 40g parle

    BINGO
    10 35g ITC

    Adv/ celeb

    Saif ali khan

    cartoon

    models

    PURCHASE DECISION
    I would like to purchase LAYS chips, after the evaluation with other brands, It provides so many flavors with good taste and its advertisements are also very attractive and effective. Lays is a market leader because of its Good quality & Quantity .

    SWOT ANALYSIS
    Strength: Attractive advertisement Brand image Flavor range Weakness: Less quantity as compared to other brands Lack of Distribution Network

    Opportunity:Increasing demand New segment Threat:competitors Customer Demand

    POST PURCHASE BEHAVIOR


    SATISFIED with the product and its taste..

    SUGGESIONS FOR IDEAL PRODUCT


    Addition of more flavors Using good quality of oil Variable shapes Recycling of packaging material (Environmental consideration) Using fresh potato

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