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Business Plan
Our Vision for the Future

MAY 2023

Presented To: Presented By:

MR. MARLON BUENAVISTA STEM GROUP 1

INTRODUCTION
OBJECTIVES

Objective 1: Market Demand and Potential Profitability

One objective for selling our special Ube Cheese Sticky Rice Lumpia in the market is to tap into the
growing demand for unique and innovative food products. By offering a distinctive twist on a
traditional Filipino delicacy, we can attract customers who are looking for new and exciting
flavors. Conducting market research to assess the demand and profitability of our product can
help us validate its potential success.

Objective 2: Differentiation and Competitive Advantage

Introducing Ube Cheese Sticky Rice Lumpia can provide us with a competitive advantage by
differentiating our product from existing offerings in the market. By combining the popular
Filipino ingredients of ube (purple yam) and cheese with the traditional sticky rice lumpia, we
create a unique flavor profile that stands out. This differentiation can attract customers who are
seeking novel and memorable food experiences.

Objective 3: Brand Building and Recognition

Selling our special Ube Cheese Sticky Rice Lumpia in the market can contribute to building our
brand and increasing brand recognition. By consistently delivering high-quality and delicious
products, we can establish a reputation for innovation and excellence. Positive customer
experiences with our unique lumpia can lead to word-of-mouth referrals, social media buzz, and
media coverage, all of which can enhance our brand visibility and reach.

Objective 4: Business Growth and Expansion

Successfully selling Ube Cheese Sticky Rice Lumpia in the market can support our overall business
growth and expansion plans. As the product gains traction and customer demand increases, we
can explore opportunities to expand our market reach. This could involve setting up additional
sales channels, such as partnering with local food retailers, food delivery services, or even
considering the establishment of our own physical or online store. Expanding our business can
lead to increased sales volume, revenue, and ultimately, profitability.
 THE PRODUCT
DESCRIPTION
IMAGES AND MOCKUPS

What is UBE-CHEESE LUMPIA?

In an ever-evolving marketplace, where consumers are constantly seeking new and exciting culinary
experiences, it is crucial for entrepreneurs to identify and seize opportunities that cater to these evolving
tastes. As aspiring entrepreneurs, we recognize the untapped potential in introducing a unique and
innovative product that combines traditional Filipino flavors with a modern twist. It is with great
enthusiasm that we present our business plan, focusing on the introduction and sale of our special Ube
Cheese Sticky Rice Lumpia to the market.

Our objective is to capitalize on the growing demand for distinctive food offerings and position our Ube
Cheese Sticky Rice Lumpia as a premium product that caters to the discerning palates of today's
consumers. This business plan outlines the key objectives that drive our decision to enter the market with
this exciting and delectable creation.

Firstly, we aim to tap into the expanding market demand for unique and innovative food products. By
meticulously crafting our Ube Cheese Sticky Rice Lumpia, we aim to captivate the senses and provide a
memorable culinary experience to our discerning customers. Extensive market research will be conducted
to validate the potential profitability of our product, ensuring that we meet and exceed consumer
expectations while maximizing our financial returns.

Secondly, our focus on differentiation and establishing a competitive advantage is paramount. We

understand that in a crowded marketplace, it is essential to stand out from the competition. Through the
fusion of traditional Filipino ingredients—such as the vibrant purple yam known as ube—and the
indulgent richness of cheese, we offer a truly unique flavor profile that sets us apart. This distinctive twist
on a beloved Filipino delicacy positions us as innovators in the culinary landscape and enables us to
captivate a diverse customer base.
 THE PRODUCT
DESCRIPTION
IMAGES AND MOCKUPS

What is UBE-CHEESE LUMPIA?

Thirdly, we recognize the importance of brand building and recognition. Our commitment to
consistently delivering high-quality Ube Cheese Sticky Rice Lumpia will enable us to establish
a reputation for excellence and innovation. Positive customer experiences will serve as our
catalyst for organic growth, driving word-of-mouth referrals and generating positive buzz on
social media platforms. Through strategic marketing efforts, we will cultivate brand visibility
and recognition, further bolstering our market presence.

Lastly, we envision our business growth and expansion propelled by the success of our Ube
Cheese Sticky Rice Lumpia. With increasing demand and customer loyalty, we plan to explore
opportunities to expand our market reach. This may involve forging partnerships with local
food retailers, engaging with food delivery services, or even establishing our own physical or
online store. Through these channels, we aim to maximize sales volume, revenue, and
ultimately, profitability.

In conclusion, this business plan outlines our vision and strategic objectives for introducing
and selling our special Ube Cheese Sticky Rice Lumpia to the market. With an unwavering
commitment to quality, innovation, and customer satisfaction, we are confident that our
unique product will not only delight taste buds but also carve a niche for our brand in the
competitive food industry. Together, let us embark on a journey of culinary excellence and
entrepreneurial success.
 TARGET MARKET
MARKET ANALYSIS

Our patrons
Our target market for the special Ube Cheese Sticky Rice Lumpia consists of individuals
who appreciate unique and innovative food experiences, with a specific focus on those
who have an affinity for Filipino cuisine and flavors. By understanding our target market,
we can tailor our marketing and product offerings to effectively reach and resonate with
the right audience.

Food Enthusiasts and Adventurous Millennial and Gen Z Foodies

Eaters The younger demographic of millennials and
Our Ube Cheese Sticky Rice Lumpia will appeal Gen Z are often adventurous in their food
to food enthusiasts who actively seek out new choices and embrace innovative and
and exciting culinary creations. These Instagrammable dishes. These digital-savvy
individuals enjoy exploring different flavors, consumers actively seek out unique food
experimenting with unique ingredients, and experiences to share on social media platforms.
embracing diverse cultural influences. They are Our Ube Cheese Sticky Rice Lumpia, with its
likely to be early adopters and influencers who vibrant purple color and tantalizing flavor
spread the word about remarkable food combination, has the potential to resonate
discoveries. strongly with this target market.

Filipino Cuisine Lovers Event Catering and Specialty Food

Given the fusion of traditional Filipino flavors in Retailers
our Ube Cheese Sticky Rice Lumpia, our target In addition to individual consumers, event
market includes individuals who have an caterers and specialty food retailers can also be
appreciation for Filipino cuisine. They may be an important target market for our Ube Cheese
Filipino-Americans or individuals who have been Sticky Rice Lumpia. These businesses are
exposed to Filipino culture and flavors through always on the lookout for new and exciting
travel, cultural events, or social connections. menu items to offer at weddings, parties, food
They value authentic interpretations of Filipino festivals, and other special events. By
dishes and are open to modern interpretations showcasing our product's distinctiveness and
that celebrate the culinary heritage. versatility, we can capture the attention of
catering companies and specialty retailers
looking to provide their customers with unique
and memorable food options.
MARKETING PLAN
MARKETING MIX

Our plans in detail

By implementing this comprehensive marketing plan, we aim to create strong brand
awareness, generate excitement, and drive sales of our special Ube Cheese Sticky Rice
Lumpia among our target market. Consistent messaging, strategic partnerships, and
engaging digital content will help us establish a loyal customer base and position our
product as a preferred choice in the competitive food market.

The 4Ps of Marketing

marketing mix

Product - the brand, its features, its packaging Price - discounts, bundles, credit terms
Our special Ube Cheese Sticky Rice Lumpia will be Conduct thorough market research to
positioned as a unique and innovative food product determine a competitive yet profitable pricing
that combines traditional Filipino flavors with a strategy.
modern twist. Consider factors such as ingredient costs,
Emphasize the high-quality ingredients, production expenses, and desired profit
exceptional taste, and craftsmanship behind our margins.
lumpia. Offer promotional pricing or bundle deals
Offer variations such as different sizes or during the initial launch phase to attract
packaging options to cater to different customer customers and encourage trial.
preferences.

Promotion - print & broadcast ads, social media, Place - physical stores, website, online
email, search engine, video marketplace
Develop a strong brand identity and communicate Establish distribution channels that cater to
our unique selling proposition through consistent our target market, including partnering with
messaging and visuals. local food retailers, cafes, and restaurants.
Utilize online and social media advertising to reach Explore online sales platforms and food
our target market effectively, using targeted ads on delivery services to reach a wider audience.
platforms such as Google and social media. Participate in food festivals, events, and
Leverage partnerships with food bloggers, farmers' markets to directly connect with
influencers, and local media to generate buzz and customers and generate sales.
create content showcasing our Ube Cheese Sticky
Rice Lumpia.
Implement a referral program and customer
loyalty initiatives to encourage repeat purchases
and word-of-mouth recommendations.
COMPETITOR ANALYSIS
COMPETITION

Strengths Weaknesses Opportunities Threats

Strong brand Limited Growing Intense

recognition and geographical demand for competition from
reputation reach compared unique and both established
among to larger innovative food players and
customers. competitors. products. emerging local
Wide range of Higher pricing Expanding into brands.
product compared to new geographic Shifting consumer
offerings with some markets or preferences
various flavor competitors. partnering with towards healthier
profiles and Limited online regional or alternative food
options. presence and retailers. options.
Established social media Leveraging Price sensitivity
distribution engagement. social media among certain
channels and Potential and digital customer
partnerships inconsistency in marketing to segments.
with key product quality increase brand Potential imitation
retailers. across different visibility. or replication of our
Strong customer locations. Introducing unique Ube Cheese
loyalty and new product Sticky Rice Lumpia
positive reviews. variations or by competitors.
limited edition
flavors to
attract
customers.

We can do better
We can gain a better understanding of their strengths and weaknesses, as well as the
opportunities and threats they present. This analysis will inform our strategic decision-making
process and help us identify areas where we can differentiate ourselves and capitalize on market
opportunities. By leveraging our strengths, addressing weaknesses, and staying proactive in
response to market dynamics, we can position our special Ube Cheese Sticky Rice Lumpia for
success in the competitive landscape.
FINANCIAL PLAN
FINANCE

CAPITAL AND PROFIT

To effectively plan the financial aspects of our special Ube Cheese Sticky Rice Lumpia business,
let's consider the following details based on the provided information:
Capital Investment:
Initial Capital: 310 pesos
Expenses for Investment: 200 pesos
Total Capital: 310 pesos - 200 pesos = 110 pesos

First Day:
Number of Lumpia Produced: 35 pieces
Selling Price per Piece: 6 pesos
Total Sales: 35 pieces x 6 pesos = 210 pesos
Profit: Total Sales - Total Capital = 210 pesos - 200 pesos = 10 pesos

Second Day:
Additional Expenses (Capital Deduction): 35 pesos
Total Capital: 110 pesos - 35 pesos = 75 pesos
Number of Lumpia Produced: 41 pieces
Selling Price per Piece: 6 pesos
Total Sales: 21 pieces x 6 pesos = 126 pesos
Additional Sales: 20 pieces x 6 pesos = 120 pesos
Profit: Total Sales - Total Capital = 246 pesos

Financial Summary:
Initial Capital: 310 pesos
Expenses for Investment: 200 pesos
Additional Expenses (Capital Deduction): 35 pesos
Total Capital: 75 pesos
Total Sales: 531 pesos (210 pesos on the first day + 240 pesos on the second day+ 75 pesos
excess on investment)
Total Profit: 296 pesos ( 531pesos - 235 pesos)

Based on the provided information, the financial plan shows a profit of 531 pesos over the course
of the first two days of operations. It is important to continue monitoring expenses and optimizing
the cost structure to ensure sustained profitability. Additionally, evaluating pricing strategies, sales
volume, and market demand can help further enhance the financial performance of the business.
 FUTURE PLANS & MILESTONES
IMPLEMENTATION

Future Plans & Milestones:

1. Boost Production Capacity:

Upgrade our equipment and resources to increase the number of Ube Cheese Sticky Rice Lumpia we
can produce, catering to the growing demand.
Milestone: Expand our production capabilities by acquiring additional equipment within the next six
months.
2. Optimize Cost Efficiency:
Conduct a thorough analysis to identify areas where we can reduce costs without compromising
quality.
Milestone: Implement cost-saving measures to lower production expenses by 10% within the next
year, allowing us to offer affordable prices to our customers.
3. Strengthen Brand Awareness and Marketing:
Develop an engaging marketing strategy to raise awareness about our delicious Ube Cheese Sticky
Rice Lumpia among students and the wider community.
Milestone: Launch an active presence on social media platforms and collaborate with student
influencers within the next three months to increase our brand recognition.
4. Expand Distribution Channels:
Explore partnerships with local food trucks, campus cafes, or online platforms to make our Ube
Cheese Sticky Rice Lumpia easily accessible to students.
Milestone: Establish collaborations with two new campus food vendors and launch an online
ordering platform within the next six months for convenient student purchases.
5. Innovate with Exciting Flavors:
Continuously experiment with new flavors and variations of our Ube Cheese Sticky Rice Lumpia to
keep students excited about our product.
Milestone: Introduce two unique and mouthwatering flavors within the next year based on student
preferences and feedback.
6. Foster Customer Loyalty:
Create a loyalty program that rewards students for their repeat purchases and referrals, fostering a
sense of loyalty and appreciation.
Milestone: Launch a student loyalty program within the next three months, offering exclusive
discounts and incentives to encourage repeat business.
7. Achieve Financial Growth:
Regularly monitor our financial performance to ensure steady growth and profitability.
Milestone: Increase overall profitability by 15% within the next two years through effective cost
management and an expanded customer base of satisfied students.
8. Explore New Markets:
Evaluate opportunities to expand our reach to neighboring schools or universities, tapping into new
student markets.
Milestone: Conduct market research and identify one new campus market for expansion within the
next year, offering our unique Ube Cheese Sticky Rice Lumpia to a wider student audience.

By setting student-friendly future plans and milestones, we aim to grow our special Ube Cheese Sticky
Rice Lumpia business while catering to the preferences and needs of our student customers. These
objectives will help us provide affordable and delicious options, increase brand visibility among
students, and ensure the long-term success of our business within the student community.
CONTACT US FOR FURTHER
INQUIRIES

Laoac National High School

0961-428-3186
/RosalesReyn.drops.5