Course Outcomes Assessed: CO2, CO3: Reg - No

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Reg.

No:

(Approved by AICTE, Affiliated to Anna University & Accredited by NBA)

DEPARTMENT OF MANAGEMENT STUDIES

IAT-2 EXAMINATION - JULY 2021

Sem. & Branch : II & MBA Date : 17.07.2021


Subject : BUSINESS RESEARCH METHODS Duration : 1Hr&30min
Sub. Code : BA5202 Max. Marks : 50Marks.

Course Outcomes assessed: CO2, CO3

PART-A [6 X 2 = 12 Marks]

Answer all the Questions

1. Define Validity and point out the different types of validity.


2. What is Discrete variable?
3. What do you understand by the term ‘Secondary data’?
4. Define Stratified random sampling.
5. What is Guttman scale of measurement?
6. Define Semantic Differential Scale.

PART-B [2 X 13 = 26 Marks]
Answer any two of the following

7. Discuss the different types of variables in research.


8. Define Measurement. What are the different types of Scales? Explain in detail
9. a) Enumerate the different methods of collecting data. Explain its merits and
demerits. (7)
b) What is Questionnaire? Explain different types of questionnaire in detail. (6)

PART-C [1 X 12 = 12 Marks]

10. a) Explain the Probability and Non-Probability Sampling methods. (6)


b) What are the criteria of good measurement? Explain the factors affecting
reliability of research instrument. (6)

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