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    Market Research MBA-II (MKT) - Bhavna Mam

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    Prabha Peri
    This document contains instructions and questions for a term end examination in Market Research. It is divided into three sections. Section A contains 6 short questions worth 2 marks each, asking students to discuss topics like types of survey research, differences between simple and multiple regression, and research scales. Section B contains 4 long-form questions worth 10 marks each, with options to choose between, covering topics such as research process, data collection techniques, and statistical analyses. Section C contains 1 compulsory question worth 10 marks asking students to analyze perception data using the chi-square test.

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    Market Research MBA-II (MKT) - Bhavna Mam

    Uploaded by

    Prabha Peri
    20 views2 pages
    This document contains instructions and questions for a term end examination in Market Research. It is divided into three sections. Section A contains 6 short questions worth 2 marks each, asking students to discuss topics like types of survey research, differences between simple and multiple regression, and research scales. Section B contains 4 long-form questions worth 10 marks each, with options to choose between, covering topics such as research process, data collection techniques, and statistical analyses. Section C contains 1 compulsory question worth 10 marks asking students to analyze perception data using the chi-square test.

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    Market Research MBA-II(MKT)_Bhavna Mam.docx

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    This document contains instructions and questions for a term end examination in Market Research. It is divided into three sections. Section A contains 6 short questions worth 2 marks each, asking students to discuss topics like types of survey research, differences between simple and multiple regression, and research scales. Section B contains 4 long-form questions worth 10 marks each, with options to choose between, covering topics such as research process, data collection techniques, and statistical analyses. Section C contains 1 compulsory question worth 10 marks asking students to analyze perception data using the chi-square test.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views2 pages

    Market Research MBA-II (MKT) - Bhavna Mam

    Uploaded by

    Prabha Peri
    This document contains instructions and questions for a term end examination in Market Research. It is divided into three sections. Section A contains 6 short questions worth 2 marks each, asking students to discuss topics like types of survey research, differences between simple and multiple regression, and research scales. Section B contains 4 long-form questions worth 10 marks each, with options to choose between, covering topics such as research process, data collection techniques, and statistical analyses. Section C contains 1 compulsory question worth 10 marks asking students to analyze perception data using the chi-square test.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 2

    Roll No.

    _________________

    Term End Examination May June 2020 - Theory


    Master of Business Administration (Semester – II)
    Subject Name: Market Research
    Subject Code: 1303302311

    Maximum Marks: 70
    Time: 3 Hours Min. Passing Marks: 32

    Instructions to Candidates:
    1) Section A - Attempt any 5 question out of 6, each question carries 2 marks.
    2) Section B –Attempt any one part of “EITHER-OR”.
    3) Section C- Compulsory.
    4) Illustrate your answer with example, data and draw neat diagram wherever necessary.

    Section – A
    (This Section Carries 10 Marks)

    Q. Attempt any five questions:


    1
    a. Discuss the types of Survey Research. [02]
    b. Difference between Simple Regression & Multiple Regression. [02]
    c. What is Discriminant Analysis? [02]
    d. Explain the various types of Research. [02]
    e. Discuss the primary scales of measurement. [02]
    f. Discuss SPSS. [02]
    Section – B
    (This Section Carries 50 Marks)

    Q.2 EITHER A or B

    a. Explain the steps in Research Process.


    [10]

    OR

    b. Define Research. Difference between Basic & Applied Research. [10]

    Q.3 EITHER A or B
    a. Explain various data collection techniques. [10]

    OR

    b. What do you mean by Sampling? Discuss various sampling


    techniques. [10]

    Q.4 EITHER A or B
    a. Explain the steps in Chi-Square test with example. [10]

    OR

    ITMUR/EXAM/JUNE20/SCMR/0 Page 1 of 2
    b. Define SPSS. Explain its characteristics. [10]

    Q.5 EITHER A or B
    a. Define Variable. Explain different types of variables. [10]

    OR

    b. Differentiate between Independent t test and paired t test. [10]

    Q.6 EITHER A or B
    a. Discuss the steps in Report Writing. [10]

    OR

    b. Explain Cluster Analysis & Factor Analysis. [10]

    Section – C
    (This Section Carries 10 Marks)

    Q.8 As a personal director you want to test the perception of fairness of


    three methods of performance evaluation of 180 employees.
    63 Rated Method I as fair
    45 Rated Method II as fair
    72 Rated Method III as fair
    Is there a difference in perceptions? (Tabulated value of Chi Square
    at d.f (2) is 5.9
    [10]

    ****************

    ITMUR/EXAM/JUNE20/SCMR/0 Page 2 of 2

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