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    Unit 2 - GCE in Media: Communication and Production Research Skills Audit

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    Amneet100
    The document is a research skills audit for a student named Amneet Dhillon. It contains three audit dates that assess her research skills and the evidence demonstrating her skills. The audits show that over time, Amneet improved from basic to competent skills in areas like interviews, questionnaires, photography, and researching information about events and people. For techniques like focus groups and identifying sources, she remained at a basic level. The document evaluates Amneet's research abilities for both academic projects and producing media content.

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    Unit 2 - GCE in Media: Communication and Production Research Skills Audit

    Uploaded by

    Amneet100
    34 views7 pages
    The document is a research skills audit for a student named Amneet Dhillon. It contains three audit dates that assess her research skills and the evidence demonstrating her skills. The audits show that over time, Amneet improved from basic to competent skills in areas like interviews, questionnaires, photography, and researching information about events and people. For techniques like focus groups and identifying sources, she remained at a basic level. The document evaluates Amneet's research abilities for both academic projects and producing media content.

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    Research Audit 2

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    The document is a research skills audit for a student named Amneet Dhillon. It contains three audit dates that assess her research skills and the evidence demonstrating her skills. The audits show that over time, Amneet improved from basic to competent skills in areas like interviews, questionnaires, photography, and researching information about events and people. For techniques like focus groups and identifying sources, she remained at a basic level. The document evaluates Amneet's research abilities for both academic projects and producing media content.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    34 views7 pages

    Unit 2 - GCE in Media: Communication and Production Research Skills Audit

    Uploaded by

    Amneet100
    The document is a research skills audit for a student named Amneet Dhillon. It contains three audit dates that assess her research skills and the evidence demonstrating her skills. The audits show that over time, Amneet improved from basic to competent skills in areas like interviews, questionnaires, photography, and researching information about events and people. For techniques like focus groups and identifying sources, she remained at a basic level. The document evaluates Amneet's research abilities for both academic projects and producing media content.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 7

    Unit 2 - GCE in Media: Communication and Production

    Research Skills Audit

    The purpose of this unit is to show that you understand research methods, there
    purpose and the strengths and limitations of different techniques. This must be
    applied to researching existing media texts and the content for production.
    Make sure you record your skills in these audits and state the evidence of where they
    can be found.

    Name: Amneet Dhillon Levels: Basic / Competent / Advanced

    Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
    Method TWO THREE
    /Technique
    primary research
    interviews 28/10/2010 Competent / 14/02/2011 Competent/
    Used an None
    interview in the
    healthy living
    project.
    questionnaires Competent / 14/02/2011 Competent /
    28/10/2010 Used in I.C.T to Redbridge
    create a Media CVS
    questionnaire project.
    for DIDA.
    focus groups 28/10/2010 Basic / None 14/02/2011 Basic / None
    photography 28/10/2010 Competent / 14/02/2011 Competent /
    Used in I.C.T to Research
    take images for location
    DIDA.
    filming Competent / 14/02/2011 Competent /
    28/10/2010 Had to film in None
    media for the
    Healthy Living
    Project.
    recording and other 28/10/2010 Basic / None 14/02/2011 Competent /
    forms of observation Used at
    different
    locations in
    London where
    we had to
    record the
    location and
    point out the
    health and
    safety
    procedures that
    could take
    place.
    secondary research

    ratings / circulation Basic / None 14/02/2011 Competent /


    figures/ Hits/ Box 28/10/2010 Video games
    Office
    sales.
    − audience and 28/10/2010 Basic / None 14/02/2011 Competent /
    market profiles Researching
    target
    audiences for
    video games.
    − information about Competent / 14/02/2011 Competent /
    events, places and 28/10/2010 Had to create a For the
    people
    flyer in DIDA so Redbridge CVS
    people would we had to find
    know about my information out
    organisation. about the
    people and for
    the locations
    we had to find
    out information
    on how to get
    to each
    location.
    identifying likely Basic / None 14/02/2011 Basic /
    sources 28/10/2010 Looking for the
    website for
    Redbridge
    CVS.
    identifying and Basic / None 14/02/2011 Basic / Finding
    following-up leads out information
    28/10/2010 about
    Redbridge
    CVS.
    sifting, collating and Basic / None 14/02/2011 Competent /
    storing the 28/10/2010 Putting stuff on
    information obtained blog and
    embedding it.

    quantitative
    research

    quantitative research Competent / 14/02/2011 Competent / I


    Used in DIDA had to research
    to find sales figures
    28/10/2010 information for certain
    about my games.
    organisation in
    all aspects.
    qualitative research

    qualitative research Competent / 14/02/2011 Competent /


    28/10/2010 Used in DiDA None
    to explain my
    organisation.

    researching the
    content for a
    production
    • identify accurately 28/10/2010 Competent / 14/02/2011 Competent /
    what you need to Used in DiDA We had to
    find out to find out what research
    I need to find information for
    out for my our
    organisation. Beachcombing

    • identify how and Competent / 14/02/2011 Competent / I


    where you are likely 28/10/2010 Used in looked at the
    to get the necessary
    Product Design Redbridge CVS
    information
    and ICT to find website to find
    out where out information.
    important
    information is
    needed from.
    • recognise and 28/10/2010 Basic / None 14/02/2011 Basic / None
    follow-up information
    trails when they
    present
    themselves and keep
    records of this
    activity

    • record the Basic / None 14/02/2011 Competent /


    information obtained 28/10/2010 Set out the
    accurately
    research I’ve
    found and pick
    out the main
    points.
    • collate (that is, sift Competent / 14/02/2011 Competent /
    through, analyse, Used in None
    evaluate and
    28/10/2010 Product Design
    organise) the
    information obtained to evaluate my
    work.
    • store the 28/10/2010 Advanced / 14/02/2011 Advanced /
    information so that it Save files into Save files into
    is easily accessed
    my document my document
    so that they so that they
    can be stored can be stored
    for later use. for later use.
    researching a
    media product

    • what the audience Competent / 14/02/2011 Competent /


    (or market) is for the Used in None
    product
    28/10/2010 Product Design
    to find a target
    audience for
    my product.
    • how large that Basic / None 14/02/2011 Basic / None
    audience (or market)
    is
    28/10/2010

    • what an audience Competent / 14/02/2011 Competent /


    thinks of a product Used in None
    28/10/2010 Product Design
    to get feedback
    from an
    audience
    • how the product 28/10/2010 Basic / None 14/02/2011 Basic / None
    compares to other
    similar products

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