Audit Date One Evidence Audit Date TWO Evidence Audit Date Three Evidence
Audit Date One Evidence Audit Date TWO Evidence Audit Date Three Evidence
Audit Date One Evidence Audit Date TWO Evidence Audit Date Three Evidence
The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.
Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews 6/10/10 Filming for
CVS RAM
media filming.
questionnaires
6/10/10 In ICT for each
unit for work
Competent
focus groups
Not done
secondary research
ratings / circulation
figures/ Hits/ Box 6/10/10 Not done
Office
− audience and
market profiles 6/10/10 Not done
quantitative
research
quantitative research
6/10/10 Basic
qualitative research
qualitative research
6/10/10 Basic
researching the
content for a
production
• identify accurately Competent for
what you need to 6/10/10 research an
find out example
research for
business
• identify how and Competent in
where you are likely 6/10/10 ICT to find
to get the necessary necessary
information
information
on the unit.
• recognise and
follow-up information Basic
trails when they
6/10/10
present
themselves and keep
records of this
activity
• what an audience
thinks of a product Competent
6/10/10 In ICT for each
unit.