Pet Problems? Forget Them.: First Pets

Pet problems?
Forget them.
PETS
First
Problem 1
Long work hours and even longer travel times in
Problem metro cities have causes professionals to effectively
lock up/abandon their pets and their needs.
Problem 2
Lots of students in metro cities look for part time
jobs that wouldn't interfere with their study
schedules.
Problem 3
Finding the right vets, groomers, and caretakers
and even food in such a fragmented industry is a
challenge for many pet parents.
Solution 1
Build a community of pet lovers to offer and accept
Solution caretaking duties- walking, sitting, feeding and
boarding.
Solution 2
Provide part-time earning opportunities with
flexible timings and complete freedom of choice.
Solution 3
Partner with pet service providers to make it easier
for pet parents to find the one that fits the best for
their pets' needs.
PetsFirst
TO BE THE LEADING
COMPANY IN THE PET TO PROVIDE AN EFFECTIVE
mission AND TRUST-WORTHY
CARE INDUSTRY BY
CONTINUOUSLY PLATFORM, DRIVEN BY
WORKING TOWARDS LOVE AND DATA, THAT
BUILDING AND WILL CONNECT PET
DEVELOPING ON OUR vision OWNERS AND PET LOVERS
INNOVATIVE AND TO AVAIL SERVICES THAT
CAREFULLY CURATED SUIT BEST FOR THEIR
RANGE OF SERVICES PETS.
AND BECOME THE ONE-
STOP DESTINATION FOR
ALL PET CARE NEEDS.
Outsource pet care
Value Make travelling without pets easier
Find multiple service providers on one
platform
Proposition Test life with a pet before fully
committing to it
Personalised app that allows you to

Value constantly monitor your pet
Creation of an economic and social
web
Delivery Provide a bigger, homogenous market
for service providers to market to
Target
Market
Animal lovers
from 18 to 25, in
good shape,
looking for some
part-time income.
Pet parents with

corporate jobs,
having disposable
income of at least
rs. 2000, living in
metro cities.
Size the Market 39 Million
The market is growing at 13.9 percent
annually and is estimated to be worth
roughly $430 million or ₹278 crore in 2020.
12 Million
Total Available Market (TAM)

It is amongst the fastest growing markets
with projected CAGR of ~17.0% (2018-2024)
vis-a-vis global projected CAGR of 5.2%
Serviceable Available
(2019-2025).
India is home to approximately two crore pet 6 Million
Market (SAM)
dogs. About 19 million other domestic pets Serviceable
are also currently kept in homes. Annually, Obtainable
about 6 lakh more are being adopted. Market (SOM)
www.thehindubusinessline.com/news/variety/india-among-fastest-growing-pet-care-markets-
experts/article29750702.ece
http://www.thesuniljain.com/files/thirdparty/NCAER%2020%20cities.pdf
Direct Indirect
Competitors Competitors
PetBacker.com
PetsFolio Amazon
Dogsitter Flipkart Collarfolk
Local dogwalkers Pawfect Vivaldis
Househelp Scoobled
Advantage 1 Advantage 2
Comprehensive and Comparatively low cost

easy to use
Competitive
Advantages Advantage 3 Advantage 4
First Mover Stitch together a

fragmented industry
and lock in suppliers
Business Pet parents
Word of mouth, in person visits,

Development social media marketing,
pamphlet distribution
Approach
Walkers and Hosts
Financial host incentives,

certificates on pet caretaking,
free workshop/training sessions
Pet service providers
Events, partnerships, ads, in-

person visits, social media
collaborations.
10% 6 Million
Revenue SERVICEABLE MARKET
Model
Rs. 130
AVERAGE COST OF AN HOUR
LONG WALK/SITTING
Rs. 78 Million
REVENUE FROM WALKS/PET SITTING ALONE
We are primarily an online community builder, with
Revenue
additional e-marketplace features. We follow a
commission-based business model. At the heart of this
model we (the app), will bring seekers and providers of
Model products and services together to engage in

transactions. We will charge a %age of earnings as
commission from the person earning from this model.
The pet industry is naturally set up to hold only a

few big players because of how much trust is
required. In countries like USA where the pet
industry is much better managed, big retailers like
Petsmart and Petco dominate the market.
It is easy for us to "lock-in" our suppliers

(vets, small sellers) since they generally do not
get large enough business to scale their
business themselves.
Investment Estimated costs 1
Roadmap Q1 2020
2 Investment needed
Q2 2020
Use of funds 3
Q3 2020
What are your next steps and
goals? How much support do you
need from investors and what will it
4 Use of funds
get you? Q4 2020

The Team
AMRITHA RAMADEVU AARUSHI BANSAL MUSKAN BEHL

HEAD - OPERATIONS HEAD - HUMAN CAPITAL HEAD - MARKETING AND PR
PRERNA JHA RIA ERRAMILLI RHEA VERMA

HEAD - PRODUCT DEVELOPMENT HEAD - BUSINESS DEVELOPMENT HEAD - FINANCE

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Pet Problems? Forget Them.: First Pets

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Pet problems?

Personalised app that allows you to

Pet parents with

Total Available Market (TAM)

India is home to approximately two crore pet 6 Million

Comprehensive and Comparatively low cost

First Mover Stitch together a

Word of mouth, in person visits,

Financial host incentives,

Pet service providers

Events, partnerships, ads, in-

Model products and services together to engage in

The pet industry is naturally set up to hold only a

It is easy for us to "lock-in" our suppliers

get you? Q4 2020

AMRITHA RAMADEVU AARUSHI BANSAL MUSKAN BEHL

PRERNA JHA RIA ERRAMILLI RHEA VERMA

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