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    Midterm Exam Mice

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    Angel Mae R. Catacutan
    This document contains a midterm exam for a student named Shine P. Icasama, with two parts. The first part is a multiple choice test with 20 questions about key concepts in event and conference management. The second part includes 3 essay questions asking the student to define the MICE acronym and its subsectors, cite other local event types, and discuss the significance of breakeven point analysis in event management.

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    Midterm Exam Mice

    Uploaded by

    Angel Mae R. Catacutan
    546 views3 pages
    This document contains a midterm exam for a student named Shine P. Icasama, with two parts. The first part is a multiple choice test with 20 questions about key concepts in event and conference management. The second part includes 3 essay questions asking the student to define the MICE acronym and its subsectors, cite other local event types, and discuss the significance of breakeven point analysis in event management.

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    This document contains a midterm exam for a student named Shine P. Icasama, with two parts. The first part is a multiple choice test with 20 questions about key concepts in event and conference management. The second part includes 3 essay questions asking the student to define the MICE acronym and its subsectors, cite other local event types, and discuss the significance of breakeven point analysis in event management.

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    © All Rights Reserved
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    546 views3 pages

    Midterm Exam Mice

    Uploaded by

    Angel Mae R. Catacutan
    This document contains a midterm exam for a student named Shine P. Icasama, with two parts. The first part is a multiple choice test with 20 questions about key concepts in event and conference management. The second part includes 3 essay questions asking the student to define the MICE acronym and its subsectors, cite other local event types, and discuss the significance of breakeven point analysis in event management.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 3

    Republic of the Philippines

    CEBU TECHNOLOGICAL UNIVERSITY


    Main Campus Pinamungajan Extension
    Pandacan, Pinamungajan, Cebu, Philippines
    Website: http://www.ctu.edu.ph
    Phone: 09333284989

    MIDTERM EXAM HPC 218

    Name: Shine P. Icasama Date: November 22, 2021

    TEST I : Multiple choice ( write the letter only)

    1. What is MICE stands for?


    A. Meeting, Incentive, Convention, Exhibition
    B. Meeting, Iconic, Convention Expo
    C. Meeting, International, Conference, Exhibition
    2. What is the alternative name of Training & Seminar in conference? These are kind of
    Meetings
    A. Breakout Sessions
    B. Break even Sessions
    C. Breakup
    D. Break the sessions
    3. Which is the top MICE Destination?
    A. Brussels / China
    B. Czech republic / Italy
    C. Sri Lanka / Dubai
    4. What is the full form of ICCA?
    A. International Congress and Convention Association
    B. Indian Congress and Convention Association
    C. International Conference and Convention Association
    D. International Conclave and Convention Association
    5. What is "Green" Meetings?
    A. "Green Meetings" are events produced with sustainability in mind
    B. "Green Meetings" are events produced with life longevity in mind
    C. "Green Meetings" are events produced with reusable in mind
    D. "Green Meetings" are events produced with responsible in mind
    6. A person who is expert at the creative, technical and logistical elements that help an
    event succeed.
    A. Event Manager
    B. Marketing Manager
    C. Venue Manager
    D. Banquet Manager
    7. SMART stands for Specific, Measurable, Achievable, Resourceful, Time-Bound.
    A. True
    B. False
    8.  Event tourism is the systematic planning, development, and marketing of events as
    Tourist Destination, Catalysts for other developments, and Image Builders.
    A. True
    B. False
    9. Event tourism strategies SHOULDN'T focus on the market segment consisting of those
    who travel to events.
    A. True
    B. False
    10. Cruise lines provide transportation services, accommodation, and venues for attendees of
    MICE activities.
    A. True
    B. False
    11. Meetings are gatherings of people with common objectives, organized to exchange ideas,
    views, and information of common interest to the group
    A. True
    B. False
    12. Event planner promotional efforts depend on the size of the destination.
    A. True
    B. False
    13. One of the budgeting reasons is to monitor the financial situation as it relates to the goals
    and objectives of the meeting.
    A. False
    B. True
    14.  Indirect costs are costs that vary with the number of delegates.
    A. True
    B. False
    15. Fixed costs are that have to be met.
    A. False
    B. True
    16. What are the characteristics of the MICE Industry?
    A. Low economic added value
    B. MICE Industry cannot determine the schedule of events
    C. Seasonal Control and Employment
    17. It portrayed as presentations of products and services an invited audience with the object
    of inducing a sale.
    A. Conventions
    B. Conference
    C. Exhibitions
    D. Incentives
    18. One of the most important factors influencing the decision to host a MICE event.
    A. Destination Management Company
    B. Tour Operators
    C. Venue
    D. Incentive House
    19. It includes leisure trips emphasizing pleasure and excitement
    and may appear to have little or no connection to business.
    A. Conferences
    B. Meetings
    C. Incentive Travel
    D. Business Events
    20. This type of meeting includes professionals and experts who discuss particular topics in an
    exchange of ideas intended to open new perspectives related to topics selected.
    A. Brainstorming
    B. Workshop
    C. Panel Discussion
    D. Seminar

    TEST II: ESSAY (20 pts. Each)

    1. What does the Acronym MICE stand for? Describe the subsectors represented by each
    letter?
    2. Aside from the subsectors represented by each letter in the MICE acronym, what are
    other types of events? Cite local examples.
    3. What is the significance of the breakeven point analysis in Event Management?

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