Tobacco Is An: Nicotiana

Introduction:
Tobacco is an agricultural product processed from the leaves of plants in the genus
Nicotiana. It can be consumed, used as an organic pesticide and, in the form of nicotine
tartrate, used in some medicines.[1] It is most commonly used as a recreational drug, and is a
valuable cash crop for countries such as Cuba, China and the United States.
In consumption it most commonly appears in the forms of smoking, chewing, snuffing, or

dipping tobacco, or snus. Tobacco has long been in use as an entheogen in the Americas.
However, upon the arrival of Europeans in North America, it quickly became popularized as
a trade item and as a recreational drug. This popularization led to the development of the
southern economy of the United States until it gave way to cotton. Following the American
Civil War, a change in demand and a change in labor force allowed for the development of
the cigarette. This new product quickly led to the growth of tobacco companies, until the
scientific controversy of the mid-1900s.
There are more than 70 species of tobacco in the plant genus Nicotiana. The word nicotiana
(as well as nicotine) is in honor of Jean Nicot, French ambassador to Portugal, who in 1559
sent it as a medicine to the court of Catherine de Medici.[2]
Because of the addictive properties of nicotine, tolerance and dependence develop.

Absorption quantity, frequency, and speed of tobacco consumption are believed to be directly
related to biological strength of nicotine dependence, addiction, and tolerance.[3][4] The usage
of tobacco is an activity that is practiced by some 1.1 billion people, and up to 1/3 of the adult
population.[5] The World Health Organization(WHO) reports it to be the leading preventable
cause of death worldwide and estimates that it currently causes 5.4 million deaths per year.[6]
Rates of smoking have leveled off or declined in developed countries, however they continue
to rise in developing countries.
Tobacco is cultivated similarly to other agricultural products. Seeds are sown in cold frames
or hotbeds to prevent attacks from insects, and then transplanted into the fields. Tobacco is an
annual crop, which is usually harvested mechanically or by hand. After harvest, tobacco is
stored for curing, which allows for the slow oxidation and degradation of carotenoids. This
allows for the agricultural product to take on properties that are usually attributed to the
"smoothness" of the smoke. Following this, tobacco is packed into its various forms of
consumption, which include smoking, chewing, sniffing, and so on.
(find some history and put it and the uses of it all over India)
Rural definition:(look in text book for the definition)
Based on that definition we have considered Menase as our village:
District: Sringeri
State: Karnataka
Country: India
Population: 350
Male: 185
Female: 165
Main occupation: Agriculture
Main crop: Areca
Literacy level: 10th standard
Literates: Approximately 80-90% of the total population
The trend of migration is exponentially increasing and the second and third generation is
migrating to tier-2 and 3 cities and the population migrating to metros is also considerable.
STP (Segmenting targeting and positioning):
We have thought about launching packaged tobacco as our product in this region as people
have a tendency of having tobacco is more as alcohol consumption is nil.
The percentage of People also have a tendency of having beetle leaves with areca nut along
with tobacco is very high.
The available tobacco quality is very poor and often it is not well protected from the
considerable cold in this Western Ghats region. The peole here also have a tendency to
purchase in bulk and store it as they make some treatment in order to make the tobacco more
strong.
Packaging and Pricing:
Available packs and their respective prices based on the size and quality
Based on the quality of the tobacco the prices are fixed.
Low: rupees 2
Medium :rupees 3
High: rupees 4-5
Based on weight:
Low: 180 Rupees/Kg
Medium: 200 Rupees/Kg
High: 240 Rupees/kg
STP: (description of what STP is)
Segment: Labour class who use tobacco for relieving their pain after their daily exhausting
work.
Target: who doesn’t smoke and drink but use beetle leaves and areca nut extensively.
Positioning: As a product which stands in between cigarettes and gutkha.
Manufacturing: Chitradurga (Hiriur) (put some details about hiriur from Wikipedia
and google stating that it is a hot spot to get tobacco raw material)
Distribution: (some details about what is distribution and etc.)
A distributor for the district and a wholesaler for every district and the logistics happen
through the local road transport for small orders by the retailers and the logistics for the
distributor happens through the transport from the company.
Profit margin for 4-5% for distributor
Wholesaler 5-6 %
Retailer: 8-10%
Add some more details and make around 20-25 page and submit
the report before you leave and don’t forget to mention my name
in the report.

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Introduction:

In consumption it most commonly appears in the forms of smoking, chewing, snuffing, or

Because of the addictive properties of nicotine, tolerance and dependence develop.

Rural definition:(look in text book for the definition)

Based on that definition we have considered Menase as our village:

Main occupation: Agriculture

Main crop: Areca

Literacy level: 10th standard

Literates: Approximately 80-90% of the total population

STP (Segmenting targeting and positioning):

Based on the quality of the tobacco the prices are fixed.

High: rupees 4-5

Low: 180 Rupees/Kg

Medium: 200 Rupees/Kg

High: 240 Rupees/kg

STP: (description of what STP is)

Positioning: As a product which stands in between cigarettes and gutkha.

Distribution: (some details about what is distribution and etc.)

Profit margin for 4-5% for distributor

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