DEPARMENT OF ECONOMICS AND AGRIBUSINESS

SCHOOL OF ECONOMICS, FINANCE AND BANKING (SEFB)

GUIDELINE FOR GROUP ASSIGNMENT (20%)

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FIRST SEMESTER 2021/2022 SESSION

BEEB1013 PRINCIPLES OF ECONOMICS

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COURSE LEARNING OUTCOMES

Upon completion of the course, students are able to discuss the relationship between theories and
concept of economics to current economy (A4).

EVALUATION

The assignment account of 20% of overall marks for BEEB1013 as indicated in the syllabus and
will be evaluated based on Rubric (LOC3d – Digital Skills) as attached.

INSTRUCTIONS TO STUDENTS

1. Each group is required to conduct a survey about consumer behaviour, based on the provided
questionnaires (see the separate file as attached).

2. Each group member needs to find THREE respondents for the survey. [Upload the
completed survey in UUM Open Learning (MOOC) – maximum 3% out of 20%]

3. Each group needs to write a report based on the findings of the survey. The guidelines for
this report are in Appendix 1. The report must be written in English. See Appendix 2 for
formatting requirement of the written report, and the marking rubric. [Upload the completed
written report in UUM Online Learning – maximum 10% out of 20%]

4. Each group needs to prepare a video which presents your group assignment report,
including reflections. The length of video is around 2 minutes per student (±10%). For
example, a group of five students, the length of video is around 10 minutes. See Appendix
3 for the marking rubric. [Upload the completed video to YouTube and submit the link to
UUM Online Learning – maximum 7% out of 20%]

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SUBMISSION DATELINE

Upload the completed survey (3%) : 5th week (Thursday, 11 Nov 21)

Written report:
 Table of contents (1%) : 5th week (Thursday, 11 Nov 21)
 Draft (2%) : 8th week (Thursday, 2 Dec 21)
 Final (7%) : 11th week (Thursday, 30 Dec 21)

Video:
 Final (7%) : 12th week (Thursday, 6 Jan 22)

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Appendix 1: Guideline of written report

THE TASKS

The purpose of this survey is to obtain opinions from customers based on factors that influence
their demand behaviour. You will then write a report in group that explain the findings of the
survey. The report can be written using the following guidelines,

1. Introduction

 Discuss the concept/ theory of consumer demand and consumer behaviour – such as
consumer demand, consumer choice and utility concepts

2. Findings and Discussion

 Explain your findings based on the survey.

 Part A: Respondent Background – describes the respondents' backgrounds,
including the percentage of respondents by gender, age, and ethnicity. You may use a
table or graph in order to demonstrate your data.
 Part B: Consumer Behaviour (1) – Explain and display the survey results using
graphs or tables. You may explain the percentage of respondents that strongly agree
or strongly disagree with each itemised question. For example, the percentage of
respondents that strongly agree to buy branded goods.
 Use various sources of information to support your findings. For example, you can use
articles from newspapers or journals to support your argument about why some people
prefer branded goods and why some people increase their purchases as their income
increases, etc.
 Part C: Consumer Behaviour (2) - explain and show the result of the survey by using
graphs or tables. In this part, you can explain on consumer choice between Good A
and Good B. For example, percentage of respondents that strongly prefer Good A.
 You can explain the reason why some people choose Good A or Good B if their
income or price increases.

3. Conclusion

 Conclude your findings

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Appendix 2: Formatting requirement of written report

 Around 1,000 words (±10%) per student (excluding attachments and content), for
instance, a group of 5 students, the assignment is expected to have around 5,000 words.
 Double spacing, justified.
 Any facts, theories and data must be accompanied by CITATION.
 Reference is according to the APA style 7th Ed. References include books, journal
articles or research reports, news reports, official website of the Statistics Department
and others. Citations and references must consist of at least 15 journal articles.
 The study should include selected economic data and statistics along with data sources
 The reference given must be relevant to the topic / study
 References must consist of various types of references

The rubric that used to mark your written report is as below:

POOR FAIR MODERATE GOOD VERY GOOD

ATTRIBUT SUBATTRIBU
E TE
(1) (2) (3) (4) (5)

Fail to fulfil Minimally fulfil Exceed the

Partially fulfil the Fulfil the required
List of the required the required required
required number number of
INFORMATION RETRIEVAL AND MANAGEMENT

References number of number of number of

of references references
references references references
No Limited Sufficient Good Excellent
appropriateness and appropriateness appropriateness appropriateness appropriateness and
Relevance
relevance of and relevance of and relevancy of and relevance of relevance of
reference reference reference reference reference
Able to retrieve Able to retrieve Able to retrieve
Not able to Able to retrieve
information from information information from
Optimisation retrieve information from
minimal from sufficient maximum
information many references
references references references
Satisfactory Excellent curation
Not able to curate for Limited curation Good curation for
curation for for
Curation required for required required
required required
information information information
information information

Sufficiently able High ability to

Least articulation Low articulation Able to articulate
to articulate the articulate
Articulation of references of references the references in
references in references in
in writing in writing writing
writing writing

Not able to Limited Appropriate use Good use of Excellent use

References
use references use of references of references references of references

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Appendix 3: Marking rubric for video

The rubric that used to mark your video is as below:

POOR FAIR MODERATE GOOD VERY GOOD

SUBATTRIBU
ATTRIBUTE
TE
(1) (2) (3) (4) (5)

No Limited Sufficient Good Excellent

appropriateness and appropriateness appropriateness appropriateness appropriateness and
INFORMATION RETRIEVAL AND

Relevance
relevance of and relevance of and relevancy of and relevance of relevance of
reference reference reference reference reference
Able to retrieve Able to retrieve Able to retrieve
Not able to Able to retrieve
MANAGEMENT

information from information information from

Optimisation retrieve information from
minimal from sufficient maximum
information many references
references references references
Satisfactory Excellent curation
Not able to curate for Limited curation Good curation for
curation for for
Curation required for required required
required required
information information information
information information

Not able to Limited Appropriate use Good use of Excellent use

References
use references use of references of references references of references