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    B100 6 Presentations1

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    Riri Fahrani
    This document provides guidance on planning and delivering effective presentations. It discusses the importance of considering the speaker, message, audience and response in the communication process. It also outlines the key elements of planning a presentation, including researching the topic and audience, and using a structured outline with an introduction, body and conclusion. The introduction should grab the audience's attention and preview main points, while the body clearly outlines those points and keeps audience interest high. The conclusion summarizes main ideas and refers back to the opening. Well-planned presentations that follow this guidance can help ensure effective communication with the audience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    B100 6 Presentations1

    Uploaded by

    Riri Fahrani
    32 views47 pages
    This document provides guidance on planning and delivering effective presentations. It discusses the importance of considering the speaker, message, audience and response in the communication process. It also outlines the key elements of planning a presentation, including researching the topic and audience, and using a structured outline with an introduction, body and conclusion. The introduction should grab the audience's attention and preview main points, while the body clearly outlines those points and keeps audience interest high. The conclusion summarizes main ideas and refers back to the opening. Well-planned presentations that follow this guidance can help ensure effective communication with the audience.

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    B100_6_Presentations1

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    This document provides guidance on planning and delivering effective presentations. It discusses the importance of considering the speaker, message, audience and response in the communication process. It also outlines the key elements of planning a presentation, including researching the topic and audience, and using a structured outline with an introduction, body and conclusion. The introduction should grab the audience's attention and preview main points, while the body clearly outlines those points and keeps audience interest high. The conclusion summarizes main ideas and refers back to the opening. Well-planned presentations that follow this guidance can help ensure effective communication with the audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views47 pages

    B100 6 Presentations1

    Uploaded by

    Riri Fahrani
    This document provides guidance on planning and delivering effective presentations. It discusses the importance of considering the speaker, message, audience and response in the communication process. It also outlines the key elements of planning a presentation, including researching the topic and audience, and using a structured outline with an introduction, body and conclusion. The introduction should grab the audience's attention and preview main points, while the body clearly outlines those points and keeps audience interest high. The conclusion summarizes main ideas and refers back to the opening. Well-planned presentations that follow this guidance can help ensure effective communication with the audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 47

    Class 7: Presentations I

     Types of presentations
     The communication process
     Planning and structure

    Business Communication (BUS-100) 28/08/15 2


     There can be hundreds of different kinds of
    presentations, doing one or more of the following things:
    ◦ Informing
    ◦ Demonstrating
    ◦ Describing
    ◦ Defining
    ◦ Persuading
    ◦ Selling

    Business Communication (BUS-100) 28/08/15 3


     Impromptu – improvised
     Memorised – recited
     Manuscript – read
     Prepared – read with notes
     Interviews – answering questions (TV or radio)
     Group presentations – 2 or more members

    Business Communication (BUS-100) 28/08/15 4


     When doing a presentation, it is important to think of
    communication strategies:

    Business Communication (BUS-100) 28/08/15 5


     Speaker
     Message
     Audience
     Response

    Business Communication (BUS-100) 28/08/15 6


    Message

    Speaker Listener

    Response

    Business Communication (BUS-100) 28/08/15 7


    Speakers must be aware of all aspects of a
    presentation, NOT just how they are feeling at that
    moment …
    the speaker is only one part of the whole ….

    Business Communication (BUS-100) 28/08/15 8


     You have the audience and, more importantly, the
    message to think about.
     You must also think about the audience response.
     The speaker must be aware of all these things to give an
    effective presentation

    Business Communication (BUS-100) 28/08/15 9


    Speaker – The speaker wants to communicate an idea

    Message – The speaker puts the idea into a structured


    message

    Channel – The message is sent through a channel to the


    audience

    Business Communication (BUS-100) 28/08/15 10


    Audience – the audience receives and interprets the
    message

    Response – the audience responds to the message

    Business Communication (BUS-100) 28/08/15 11


     The speaker must focus on words, attitude, tone, and
    outward appearance
     Why?

    Business Communication (BUS-100) 28/08/15 12


     The listener has needs which you, the speaker, are
    trying to meet
     Just like you “write for your readers”, be sure to “speak
    for your listeners” and not for yourself
     Why?

    Business Communication (BUS-100) 28/08/15 13


     Message = content + form
     Content = information
     Form = structure/format

    Business Communication (BUS-100) 28/08/15 14


     Response = the audiences reaction during and after
    your speech

    Business Communication (BUS-100) 28/08/15 15


     Possible responses
    ◦ Non-verbal and verbal responses during the speech
    ◦ Questions right after the speech
    ◦ Questions and comments received later

    Business Communication (BUS-100) 28/08/15 16


     Use these responses to become a better presenter in
    the future
     How?

    Business Communication (BUS-100) 28/08/15 17


     The more you plan and practice, the better your
    presentation will be
     Be careful not to ‘over plan’ though
     Use the ROTGD outline for your presentations

    Business Communication (BUS-100) 28/08/15 18


     Research
     Organisation
     Text
     Graphics
     Delivery

    Business Communication (BUS-100) 28/08/15 19


     Today
    ◦ Research
    ◦ Organisation
    ◦ Text
     Later
    ◦ Graphics
    ◦ Delivery

    Business Communication (BUS-100) 28/08/15 20


     Research （研究）
    ◦ Who is the audience?
    ◦ What is the purpose?
    ◦ How much time?
    ◦ Know your topic

    Business Communication (BUS-100) 28/08/15 21


     Organisation （组织）
    ◦ Introduction
    ◦ Body
    ◦ Conclusion

    Business Communication (BUS-100) 28/08/15 22


     Introduction （导言）
    ◦ Attention/opener
    ◦ Preview

    Business Communication (BUS-100) 28/08/15 23


     Attention （注意）
    ◦ Start by getting the audiences attention
    ◦ Choose the best method by analysing your audience
    before hand

    Business Communication (BUS-100) 28/08/15 24


     Attention
     Get them interested
    ◦ Tell a story – “ 四川 earthquake, how people were
    rescued…”
    ◦ Show a picture

    ◦ Show an impressive statistic- “7.9 on the Richter scale”

    Business Communication (BUS-100) 28/08/15 25


     Attention
     Common ground
    ◦ Reference the audience
    ◦ Talk about something familiar to the audience that relates
    to the subject
     In the case of the previous example if we were appealing for
    money, appealing to people with children in the audience
    would be effective

    Business Communication (BUS-100) 28/08/15 26


     Attention
     Benefits
    ◦ Open by telling your audience how you and your
    presentation can help them
     Benefits to both the heart and the mind

    Business Communication (BUS-100) 28/08/15 27


     Attention
     Credibility
    ◦ Make your audiences interested by making your
    audience trust you
     Are you going to cheat them?
     Will you deliver your promises?

    Business Communication (BUS-100) 28/08/15 28


     Attention
     Humour (be careful)
    ◦ Some presentations work by opening with a joke
    ◦ Be careful as some topics or audiences will be angry at
    the use of humour!

    Business Communication (BUS-100) 28/08/15 29


     Preview （预观）
    ◦ Before discussing your main points, give a preview of
    your presentation

    Business Communication (BUS-100) 28/08/15 30


     Preview
     Types:
    ◦ Outline
    ◦ Agenda
    ◦ List of main points

    Business Communication (BUS-100) 28/08/15 31


     “In the next 5 minutes, I will discuss construction projects
    in three cities: Shanghai, Beijing and Shenzhen.”
     “In the course of this presentation I will discuss the
    importance of idols in today’s society.”
     “During this press conference I will appeal to the
    audience to help the people of Sichuan”

    Business Communication (BUS-100) 28/08/15 32


     Body
     State Main points clearly
    ◦ Should be organised and easy to follow

    Business Communication (BUS-100) 28/08/15 33


     Body （主体）
     Limit your main points
    ◦ Don’t try to say too much.
    ◦ Better to talk for longer on just a few key points
     Why?

    Business Communication (BUS-100) 28/08/15 34


     Body
     Use explicit and long transitions
    ◦ “Let’s move on to the next region”
    ◦ “The second thing I’m going to discuss is..”
     Why?

    Business Communication (BUS-100) 28/08/15 35


     Body
     Use internal summaries at the end of each section
    ◦ “Now that we have looked at the parts of the introduction:
    attention/opener and preview, let’s discuss the body.”

    Business Communication (BUS-100) 28/08/15 36


     Body
     Keep audience interest high
    ◦ Use stories and situations your audience can relate to
     Why does this work?

    Business Communication (BUS-100) 28/08/15 37


     Body (summary)
     State main points clearly
     Limit main points
     Use long transitions
     Use internal summaries
     Keep audience interest high

    Business Communication (BUS-100) 28/08/15 38


     Conclusion （结论）
    ◦ Make sure to have a strong conclusion as your audience
    will remember the last things you say

    Business Communication (BUS-100) 28/08/15 39


     Conclusion
    ◦ Begin with a strong transition such as “in conclusion” or
    “to summarise”
    ◦ The use one or more of the following techniques…

    Business Communication (BUS-100) 28/08/15 40


     Conclusion
     Give a summary
    ◦ Good for explaining or instructing

    Business Communication (BUS-100) 28/08/15 41


     Conclusion
     Refer to your opening
    ◦ If you began with a story, go back to the story you used
    in the introduction
     Why?

    Business Communication (BUS-100) 28/08/15 42


     Conclusion
     End with action steps
    ◦ For a persuasive report, make sure to tell your audience
    what to do at the end

    Business Communication (BUS-100) 28/08/15 43


     Organisation (summary)
    ◦ Introduction
    ◦ Body
    ◦ Conclusion

    Business Communication (BUS-100) 28/08/15 44


     Text （本文）
    ◦ It would be difficult to memorise an entire presentation,
    so it is useful to make notes
    ◦ Also, this is not a good idea, why?

    Business Communication (BUS-100) 28/08/15 45


     Note cards should be:
     Easy to read (large text and lots of white space)
     Short (use key phrases, not whole sentences)
     Limited (don’t have lots of note cards. Each should
    have about 5 minutes of info.

    Business Communication (BUS-100) 28/08/15 46


     Next time:
    ◦ Visuals
    ◦ Delivery (verbal/nonverbal)
    ◦ Public speaking (how others’ do this best)

    Business Communication (BUS-100) 28/08/15 47

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