Brandshoots Ventures - Skeleton Deck

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Pitch Deck Skeleton

Notes
• Minimum text

• Maximum images/tables

• When presenting, do not read what is present on the slide

• Use the bullet points on the slide to explain

• The bottom of each slide should have a highlighted, key takeaway

• Do not spend more than 1 minute on each slide


Business Overview
Use this slide as an elevator pitch – Readers/audience should
understand your core business, leave no chance for ambiguity.

• What is your business – What you do or plan to do?

• Why you have entered this business or plan to enter this business?
(Highlight need gap, industry potential in brief)

• Describe your target audience / customer group

• Why they will buy your product and service?


Current & Future Products / Services

Pick up from where we left off on the Business Overview slide and
explain products and pipeline.

• Explain details of your products /services (Focus on core


product/service)

• Add visuals to help visualize your business/products/services


Unit Economics of your Product / Service
• Explain the unit economics of your product / service
– What will be per unit price for end consumer
– What are your direct labour/material etc costs
– What is the gross Margin
– What are your operating expenses
– What will be your margins
– ( This should preferably be mentioned in the tabular form)
Go To Market Strategy
• How you will reach/acquire your customers ( Go to Market strategy)

• How will you retain your customers?


Competition & USP
• Who are your competitors ?
• What are other alternatives available for the customers ?

• Create table with the following indices (add any other relevant points)
– Performance
– Cost
– Ease of use
– Any other relevant indicators
– On each of the parameter, highlight what will be your
status/position
Revenue Assumptions and Projections

• Mention various assumptions taken for revenues and for expenses in


the tabular form.
Resources Required
• What are the various resources required for your business and how
do you plan to acquire those resources?

• Funds
• Skill sets
• Man power
• Technology
• Others
Possible Risks and Ways of Mitigation
• Highlight various risks/challenges that you may face in rolling out and
in the growth stage of your business and how do you plan to mitigate
each of those risks.
Team
Highlight each promoter and add the following information:

• Their role in the business


• Shareholding
• Core competencies relevant to business
• Experiences relevant to business
• Highest level of education
• Photographs

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