1.0 1.1 Company Background
1.0 1.1 Company Background
1.0 1.1 Company Background
0 INTRODUCTION
An exciting new company, Food Occasions Corporation is taking the sector by stoma
with one of the largest ranges of beverages and cream puff with batik cake as our main product
on the Malaysia market. The company officially launched its initial range of products into the
retail, wholesale and foodservice sectors in 8 March 2008. Drawing on the expertise of the
largest batik cake brand in the Malaysia, founders of this business, Mr. Amir Husaini Zakwan
Mazlan have selected a diverse range of European specialty batik cake, cream puff and also
beverages to suit a wide variety of customers and eating occasions. Rahimah Hassan is looking
to target independent retailers, delicatessens, farm shops, catering establishments, and food
service, national.
Food occasions’ employees take tremendous pride in Food Occasions’ rich heritage and
bright future. Unquestionably, our products represent the industry benchmark for consistent taste,
quality, and freshness. The idea of using cream puff and batik cake and conveniently available at
Back in 2006, Mr. Amir went into business in London to find some ideas on the products;
were so good that he, after trying some of the samples at the one of London famous batik cake
occasions, said they were so "tasty," so he eventually named the business Food Occasions
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Machinery was built, employees were hired, and routes were expanded. And today, we are proud
to announce about batik cake and cream puff as the first new product developed by this company
and of course, batik cake and cream puff are the special menu for all customer.
The desserts industry is facing numerous challenges, but we are confident we are going to
turn things around in a number of concrete ways. We will continue to increase shareholder value
through leveraging our tremendous Food Occasions brand, and increase sales through our
company's core routes, new initiatives and strategic partnerships, and by finding partners to put
our products on a larger direct store delivery system. We also are empowering our managers,
owner-operators and all other employees to take ownership of their functions in the bottom-up
approach. Finally, we are going to be a much more customer-diverse organization, working with
our customers, and consumers to deliver what they tell us they want. With all these changes
underway, we believe we will be a company that will be a formidable competitor in the years to
come.
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2.0 PURPOSE OF BUSINESS PLAN
The main reason of making this proposal is to promote our new company and product
which is batik cake and cream puff. After a few months we testing and review this product,
finally we are confident with this product and indeed we are to achieve sales targets of the most
Besides that, we did a survey to our prospect about our planning to create this new
product, and it is very amazing feedback from them. Most of our prospect agree and support our
product. They said, batik cake and cream puff is accepted and consumed by all layers of society,
These types of desserts are very unique and delicious. Besides, it is also difficult to find.
In fact, people started recognizing about this since wedding of the year of the most famous singer
in Malaysia; Datuk Siti Nurhaliza with Dato’ Mohd Khalid Mohd Jiwa. Therefore, we think we
will succeed with this brilliant idea and we hope we will get the support of all people around us.
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2.1 Company Background
62000 Putrajaya,
Wilayah Persekutuan.
Email : [email protected]
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CEO : Amir Husaini Zakwan B.Mazlan
2) Cream puff
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Name of Partner: Amir Husaini B Zakwan
Permanent Address: No 5, Jln Kerning 4, Taman Rinting, 81750 Masai, Johor Bharu
Skills: Can Speak English, Expert In Calculating, Accounting Management, And Control
Organizational Flow.
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Name of Partner: Rahimah Bt Hassan
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Name of Partner: Putri Intan Zuriena Bt Syed Mahadzir
Permanent Address: No 8, Jln 12, Taman Damai, Spg Morib, 42700 Banting, Selangor
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Name of Partner: Nurul Atiqah Bt Baharuddin
Permanent Address: J 7994, Km32, Jln Tambak Merah, 77400 Sungai Rambai , Melaka
Skills: Can Speak English and Also Can Take the Business International Market
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Name Of Partner: Ahmad Farhan B Azulkarnain
Permanent Address: No 25, Jln AU1C/2E Taman Keramat Permai, 54200, Kuala Lumpur
Skills: Can Speak English and Good Communication with the Workers
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Name of Partner: Siti Nur Laily Bt Asni
Permanent Address: E7, Rumah K/T Staff Kilang Peggeli Timur, Bandar Tenggara, Kulai, Johor
Skills: Can Speak English and Good Communication with The Workers
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Name of Partner: Muhammad Haziq B Mohd Arip
Permanent Address:No31, Jln Melati, Puncak Menara Gading, Kajang, 53900, Selangor
Skills: Can Speak English and Good Communication with The Workers
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Name Of Partner: Nadia Ashikin Bt Samsuri
Permanent Address:Lot 2209 Lorong Hj Musa, Kg Delek Kanan, 41250 Klang, Selangor
Skills: Can Speak English And Good Communication With The Workers
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3.0 BUSINESS LOCATION
Alamanda Putrajaya is currently shopping malls that serve residents of Putrajaya and
surrounding town. It was opened to the public in August 2004 and has over 100 lots of shops.
Being the only here, it is usually packed everyday in month where many residents around here
will bring their family for a time to buy meal chocolate fruit dishes for their breakfast. It is also
Not only that, our market in selling is less competitors at other shops. Beside that,
Alamanda Putrajaya is at the strategic place where many staff department located nearby of
Alamanda Putrajaya. Residents and government staffs are seems to be our potential prospect.
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3.1 MAP
Here
we are!
(^_^)
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4.1 Manpower planning
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No Position Qualifications
Accountant ACCA
No Position Responsibilities
the company.
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Decide set budget from partnership and
accordingly.
2. General Manager To plant, implement and control the
practical test.
profit.
5. Sales Manager To help their current financial and
earning growth.
factor.
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6. Financial Manager To plan and view the overall financial
accountant period.
accounting period.
sufficient.
7. Operational Manager To preparing the operation budget, a
operation
8. Accountant To prepare profit and loss statement
report.
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and policy to staff, vendors and client.
Use electric ladle to slir the fruit until the fruits change
into
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Activities Deadlines Durations
Fruity Chocolate
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Material Quantity Total purchase (RM) Supplier
TOTAL RM8380.00
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5.5 Other Materials
8.00am - 4.00pm
Day
Monday-Saturday
4.00pm -7.00pm
Day
Monday-Thursday
Payment
counter
Kitchen
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Receiving Area Finishing good storage
Office
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Item Fixed Asset(RM) Monthly Expense(RM) Other Expense
Utilities 800.00
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Most major thing for entrepreneur is to manage business and this must be done efficiently
and should be effectively to manage business willing to run smoothing and successfully towards
the business plan. Therefore, in order to achieve our target, out marketing department have state
several objectives.
Maximize profit – to attract and ensure the customer confident and satisfaction.
Good quality – to provide the best and high quality fruity and marshmallow with chocolate
with the suitable price that will fulfill the customers’ needs and want.
Rational quality – able to face and solve any rather foresee and situations.
Friendly – to create a good relationship for attract the customer to be regular customer.
Future planning – create new planning to expand our business till successful besides getting
high profits.
Our shop, Boutique of Chocolate Occasions sold junk food related with chocolate at the
Alamanda Putrajaya. We sold many types of fruits with chocolate and also marshmallow with
chocolate as our main products. For fruity and marshmallow with chocolate, we use some
marshmallow and chocolate cooking only. We make the mix of chocolate with high quality
butter and milk. Our chocolate is the most delicious chocolate compared to other competitors.
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And because of that, we are dare to announced that if our prospects and target customers try our
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Night Market, Grocery shop Retailer
ALAMANDA PUTRAJAYA
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Student, Retailer and 500 135,000
Wholesaler
TOTAL 297,000
Market strategies are important to our company. It’s very uncertain and the results are
PRICE STRATEGIES
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Price is a process of determining of value of product customers at a particular time
quantitative terms of Ringgit Malaysia and Cents. Price strategies are important to make
sure the organization can gain on profit, but still can provide reasonable price to our
customers.
Our company use the competition based pricing which the prices we offer are base on the
price of our competitors. The process that we offer are not to high and too low from our
Cost base pricing base on the total cost of the product or service plus a standard mark-up.
The mark-up that our company take in fruity and marshmallow with chocolate is
PLACE STRATEGIES
Selangor and surrounding towns. This also makes it easier for us to target on our
customers since there are most of the governments and private worker was stayed in this
area. Not only that, learning institution also located nearby of Alamanda Putrajaya such
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Product and services strategies are one of the most important strategies for our business.
It is because to ensure that customers like to make some business to our company and
also a way to attract customers to get better product for us. Thus, by giving and providing
the best quality will give good impression to our company’s name.
Our ways on controlling our product quality is we test out our product on whether
it tasted good or not, whether it is good on nutrients or not, and whether it is good
to eat or not. This also can ensure the satisfactory of our customers.
encourage them. The function of packaging is to protect the product. We use our
Boutique of Chocolate Occasions brand plastic cover, to cover our product and to
This is another list some of product from our boutique. The price of our product is cheap and
their tastes are delicious. Our product is a different from the others especially our Fruity and
PROMOTION STRATEGIES
Promotion is important to our company and also to our product. Chocolate Occasions
already promotes our product through internet. Not only that we also give a good
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discount to our regular customer. Beside that we also did some brochures to help to boost
up our product for our fruity and marshmallow with chocolate business.
Expenses (RM)
(RM)
Traveling 1500
Promotion 1200
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RM RM
Capital Expenditure
Land & Building (contribution by owner) 40,000
Machinery and Equipment 5, 000
Furniture and Fixtures 3,000
Vehicle – Van (hire purchase) 25,000
Renovation cost 4,000 77, 000
Other Expenditure
Pre-operating
Business registration 1,000
Insurance 1,000
Road Tax 500
Other expenses 500 3,000
Deposit
Utilities 1,500 4,500
Grand Total 90, 000
Add: Contigency cost (10%) 9, 000
RM RM
A. Equity/Contribution
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Cash 10, 000
Assets ( land & building ) 40, 000 50, 000
B. External Sources
Hire purchase 20, 000
Term Loan 29, 000 49, 000
C. Other Sources -
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A. Cash Inflow
Equity-Cash 10,000 10,000
Term Loan 29,000 29,000
Cash Sales 5,000 5,000 5,000 15,000
B. Total Cash Inflow 39,000 5,000 5,000 5,000 54,000
C. Cash Outflow
Marketing Expenditure 500 500 500 1,500
Operation Expenditure
Raw Materials 1,500 1,500 1,500 4,500
Direct Labor 2,000 2,000 2,000 6,000
Operation Expenditure 1,000 1,000 1,000 3,000
Administrative Expenditure
Salaries & Wages 5,000 5,000 5,000 15,000
EPF & Socso 1,000 1,000 1,000 3,000
Loan Repayment
Principal 483 483 483 1,449
Interest 48 48 48 144
Hire Purchase Repayment
Down Payment 5,000 5,000
Principal 333 333 333 999
Interest 33 33 33 99
Capital Expenditure
Machinery & Equipment 5,000 5,000
Furniture & Fixture 3,000 3,000
Renovation 4,000 4,000
Pre- Operating Expenditure 3,000 3,000
Other Expenditure
Deposits 1,500 1,500
D. Total Cash Outflow 21,500 11,897 11,897 11,897 35,691
E. Cash Surplus (Deficit) 17,500 (6,897) (6,897) (6,897) (6,897)
F. Beginning Cash Balance 0 17,500 10,621 3, 742 0
G. Ending Cash Balance 17,500 10,621 3,742 (3,137) (10,016)
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CHOCOLATE OCCASIONS CORPORATION
PRO-FORMA INCOME STATEMENT
RM RM
NET
2, 000
PROFIT
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7.5 PROFORMA BALANCE SHEET
RM RM
Non Current Asset
Land & Building 40, 000
Machinery and Equipment 5, 000
Furniture & Fixture 3, 000
Renovation 4, 000
Vehicle 20, 000
Deposit 1, 500 73, 500
Current Asset
Raw Material 4, 500
TOTAL ASSETS 78, 000
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8.0 CONCLUSION
Our company is the most unique shop that sell Fruits and Marshmallow with chocolate
that difficult to find in our company area. Because of that, we have made decision to build our
company together and our first and main product is fruity and marshmallow chocolate.
As the conclusion, the main reason of making this proposal is to promote our new
product which is Fruits and Marshmallow with chocolate. We will sell our new unique product to
our entire prospect, and the first place of our promotion is at our own stall in Alamanda,
Putrajaya. We will try our best to make the best promotion and marketing strategies that can help
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8.1 ATTACHMENTS
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APPENDICES
In this form of business, a person trade jointly with one or more person to carry on a business
with a view to making profits. Partnership is governed by partnership Act 1961. The business
registration Act 1961 does not specify that the formalization of partnership business must be
followed by the written agreement between our amount partners. However, it is necessary for the
business to have same Rnd of contract or partnership agreement to void any misunderstanding
Chocolate Occasions
2. Date of agreement
8 January 2008
3. Type of business
Partnership
4. Duration of partnership
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The agreement should also state that into event one partner passed away or
5. Responsible of partners
Chocolate Occasions Corporation and all the shareholder in this company has
responsible to make sure that we will achieve our target in each month. Not only
that we will also make sure that we overcome all the problem.
6. Capital
Profit and losses are to be shared equally with all the partners.
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8. Equity contribution:
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Agreement letter for all partnership.
Regarding to the above, this letter will be as approval to all the partnership that involve in this
business venture. All the partnership will be bound to this agreement. All partners must follow
the term that being provided by company. Any disagreement should be informed to the entire
partner.
Thank you
Your Sincerely,
_______________________________ __________________________________
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CEO GENERAL MANAGER
_______________________________ __________________________________
_____________________________ __________________________________
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_____________________________ __________________________________
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