Projek Entrepreneurship
Projek Entrepreneurship
Projek Entrepreneurship
ACKNOWLEDGEMENT First of all, grateful to the God for without his providence and bless in granting us good health and strength, we would not be able to complete this business plan on time. Moreover, we would like to thank our Entrepreneurship courses lecturer, Mr. Mohd Fardillah Bin Wahi for her guidance in accomplishing the task given to us. Her guideline really had been a major help for us in working out this project. We also would like to acknowledge all the organization which kindly give us information about the introduction to business is all about. The organization that has been help us are Takaful Insurance, Kuching Water Board, TELEKOM, SESCO, KWSP, Bank Rakyat and BIMB Islamic Bank. Last but not the least; we would like to thank our family and friends for the moral and financial support. After that, thanks to the group members for all the cooperation and hard work. Hope that this hard work is blessed and we can succeed in the future.
LETTER OF AGGREMENT Lil Home BOOKSTORE Sub lot No 70 and 71, Block 1, Samarahan Land District, Jalan Dato Mohd Musa, 94300 Kota Samarahan, Kuching.
Date: 1st January 2011 To all partners of Lil Home BOOKSTORE Partnership Agreement of Lil Home BOOKSTORE 1. Hereby all shareholders as mention below have agreed at the advocate and solicitor office that the following are legal partner of Lil Home BOOKSTORE:
SITA ANAK TEDONG ANNIE TAN MAGDELINE ANAK NYAWAI ROZIETA ANAK GERINSA MELENNY ANAK PHILIP JANTING GLORIA NIGA ANAK BRUIN
2. Therefore, all partners will be bound under rules and regulations of this partnership. Hereby, the partner agreed to contribute capital as follows:
SITA ANAK TEDONG ANNIE TAN MAGDELINE ANK NYAWAI ROZIETA ANAK GERINSA MELENNY ANAK PHLIP JANTING GLORIA NIGA ANAK BRUIN
3. It is agreed that the divisions of the profit earned at every end of the business accounting year will be stated as below:
SITA ANAK TEDONG ANNIE TAN MAGDELINE ANAK NYAWAI ROZIETA ANAK GERINSA MELENNY ANAK PHILIP JANTING GLORIA NIGA ANAK BRUIN
4. Responsibility of all partners are: I. Each partner must be honest and take their responsibility for the task which had been assigned. II. Give full commitment in order to achieve the business goals.
I.
Discharging his/her share to other person without the knowledge and agreement of other shareholders.
II.
6. In case of death of any partner, his/her legal inheritor should submit a written notice within 45 days from the date of the death for the purpose if naming him/her as the shareholders.
7. Pawns, giving debt or property of the business to other party are only allowable when it comes to the knowledge of other shareholders and upon agreement.
ITEMS EXECUTIVE SUMMARY 1 INTRODUCTION 2 PURPOSE OF BUSINESS OF BUSINESS PLAN 3 COMPANY BACKGROUND 4 SHAREHOLDERS BACKGROUND 5 LOCATION OF THE BUSINESS 6 ASSESSMENT OF THE BUSINESS ENVIRONMENT 6.1 ECONOMICS ENVIRONMENT 6.2 INDUSTRY ENVIRONMENT 6.3 GLOBAL ENVIRONMENT 7 MANAGEMENT PLAN 7.1 ORGANISATIONAL STRUCTURE 7.1.1 7.1.2 7.1.3 7.1.4 7.1.5 7.1.6 7.1.7 7.1.8 7.1.9 7.1.10 7.1.11 7.1.12 7.2 7.2.1 7.2.2 7.2.3 7.2.4 7.2.5 7.2.6 COMPANY'S VISION COMPANY'S MISSION COMPANY'S OBJECTIVES COMPANY S STRATEGICS TYPE OF BUILDING & INFRASTUCTURE ORGANISATION CHART OF LIL HOME BOOKSTORE LIST OF ADMINISTRATIVE PERSONNEL SCHEDULES OF STAFF & RESPONSIBILITIES WORKING HOUR SCEDULES REMUNERATION FOR ADMINISTRATIVES STAFF SALARY LIST OF OFFICE EQUIPMENT SOURCES OF OFFICE EQUIPMENT PROCESS FLOW CHART MANPOWER PLANNING MATERIAL SUPLLIER OPERATION HOUR OPERATIONS BUDGET OPERATION SCEDULES
PAGE 1 2 3 4 5-13 14 15 15 15 15 16 16 17 17 17 18-19 20 21 22 23-24 25 26 27-30 31 32-34 35-36 37-38 39 40-41 42-43 44 45 45
PRODUCTION PROCESS
8.2 COMPANY'S STRATEGIES 9 MARKETING PLAN 9.1 TARGET MARKET 9.2 PRODUCT CHARACTERISTICS 9.3 PROICING STRATEGIES 9.4 DISTRIBUTION STRATEGIES 9.5 PROMOTION STRATEGIES 10 FINANCIAL PLAN
11 CONCLUSION 12 APPENDICES
65 66-75
EXECUTIVE SUMMARY Our business is known as LIL HOME BOOKSTORES. The business is all about distributing various types of books by using the caf bookstore concept. We plan to provide the reference books for high level institutions with the different types of language that are English, Malays and Chinese. Our business will be operated at Sub Lot No 70 and 71, Block 1 Samarahan Land District, Jalan Dato Mohammad Musa, 94300 Kota Samarahan, Kuching. Lil Home BOOKSTORES is a partnership business which consists of 6 shareholders and each one contributes a certain amount of capital that been agreed. The selection of each partner is depending on the skills, qualification and experience that we are having. We have set our objective in order to realize the business goals, that are to improve our business and become self-sufficient competitor in the related field.
INTRODUCTION 1. NAME OF THE BUSINESS Lil Home BOOKSTORE is our company name, which the idea was agreed by the whole of the shareholders of our company. It represents the concept of the business and to inculcate the reading habits among our customers too.
2. NATURE OF BUSINESS Our nature of business is based on the library and bookstore concept. Thus, we agreed to apply partnership orientation in establishing company. This is because our business is our joint venture in business. Moreover, partnership will allow all shareholders to contribute several of ideas to improve business. 3. COMPANY ADDRESS Our business will be located at Sub Lot 70 and 71, Block 1, Samarahan Land District, Jalan Dato Mohd Musa, 94300 Kota Samarahan, Sarawak. 4. DATE OF BUSINESS COMMENCEMENT The operation of our business will officially start on 1st January 2011. However, it will depend on the approval of our business plan. 5. FACTORS IN SELECTING THE PROPOSED BUSINESS As we know, there are no bookstores in the Kota Samarahan even though there are many high level institutions. So, this business will facilitate the customers especially the students in order to find the reference books. This proposed business indirectly will inculcate the reading habits among the Malaysians. 6. FUTURE BUSINESS PROSPECTS Our future business prospects are to be one of the well-known bookstores in the Sarawak. In order to realize the target, we would like to open a few branches in Kuching, Sibu and Miri in becoming 10 years. If we succeed, it can be the role model for other similar business. Last but not least; we have to put the customers satisfaction and priority at the first level.
The following are the purpose for us to choose the business plan: The business plan is prepared by the board of director of Lil Home BOOKSTORE as a guideline and basis for managing the purpose venture.
To open up a new bookstore nearly to the high level institutions. So, the students are able to find their reference books in a second since it is near to their campus.
This proposed business indirectly being a second home for those students who want to spend their time reading the books.
This business plan is use to fulfill the requirement of project paper for PB201.
COMPANYS LOGO Name of the Company business Address : Lil Home Bookstore : Sub Lot No 70 and 71, Samarahan Land District,
Jalan Dato' Mohd. Musa, 94300 Kuching Telephone No Fax No Website Type of Business Ownership Main Business/Activity : 082648282 : +6028-648283 : www.LilhomeBookstore.com.my : Partnership : Supplying Reference Books, Magazines, Novels and Newspapers Date of Commencement Opening Capital : 1st January 2011 : RM 65 000.00
: SITA ANAK TEDONG : 850113-13-6396 : 2268, BLOCK 233, 7 MILE KOTA SENTOSA 93520 KUCHING SARAWAK.
COURSE ATTENDED
SKILLS
: PUBLIC RELATIONS ABLE TO WORK UNDER PRESSURE SPEAK FLUENTLY IN ENGLISH AND MALAY
EXPERIENCE
: ANNIE TAN : 850625-13-6576 : LOT 7222, JLN DATO PERMAISURI 3B, BDR BARU PERMYJAYA, 98200, MIRI, SARAWAK.
COURSE ATTENDED
SKILLS
: ABLE TO SPEAK IN MANDARIN AND MALAY : GOOD IN DECISION MAKING EXPERIENCE PRESENT OCCUPATION PREVIOUS BUSINESS EXPERIENCES : ADMINISTRATIVE TRAINEE : ADMINISTRATIVE MANAGER : PERSONAL ASSISTANT OF HEAD DEPARTMEN OF KFC IN MIRI
: MAGDELINE ANAK NYAWAI : 840201-13-6574 :RUMAH EDING SUNGAI DIJIH SELANGAU 96000 SARAWAK
COURSE ATTENDED
SKILLS
: ROZIETA ANAK GERINSA : 850305-13-6462 : LOT 4702, DESA INDAH 3 PERMYJAYA MIRI 98000 SARAWAK
COURSES ATTENDED
SKILLS
PUNCTUAL AND COMMITED TO JOB EXPERIENCES PRESENT OCCUPATION PREVIOUS BUSINESS EXPERIENCES : ASSISTANT MANAGER IN PLANTATION : OPERATION MANAGER : SUPERVISOR IN SANMINA COMPANY
: MELENNY ANAK PHILIP : 840509-13-5412 : NO.36 TAMAN TERUS JAYA JALAN TUN HUSSIEN ONN 97000 SARAWK
COURSE ATTENDED
SKILLS
: ABLE TO USE ACCOUNTING SOFTWARE GOOD DECISION MAKING : ABLE TO SPEAK IN MANDARIN AND MALAY
: GLORIA NIGA ANAK BRUIN : 840812-13-6754 : LOT,13 JALAN SALLEM 96000 SIBU SARAWAK
COURSE ATTENDED
SKILLS
LOCATION OF THE BUSINESS The location for us to operate this business is at Sub Lot No 70 & 71, Samarahan Land District, Jalan Dato Mohd Musa, Kota Samarahan, Kuching. Based on the location, we believe that the existence of our bookstores will attract a lot of customers. We agreed to allocate our business in Kota Samarahan due to the current developing area with the opening of the business premises, residential areas, school, universities and etc. Thus, it is a good place to open up a business. Even though we just a team of young entrepreneurs, we do have big mission to be accomplished. We want to provide a bookstore for our customers so that they didnt have to go city centre to get a book. At the same time, we want to inculcate the reading habits among Malaysians. That why we use the concept of caf bookstores.
a) Economic Environment Economics influences relate to the availability, production and distribution of resources within a society.
b) Industry environment Industry influences relate to advances and refinements in any of any devices use in conjunction with conducting business.
c) Global environment Global influences relate to the improve quality, productivity and cost as organization attempts to compete in the worldwide marketplace.
MANAGEMENT PLAN
7.1 INTRODUCTION TO THE ORGANIZATION In business, administration consists of the performance or management of the business operations and thus making or implementing of major decisions. The administration also forms an important base from which the business routines are maintained and controlled. Administration can be defined as the universal process of organizing people and resources efficiently so as to direct activities toward common goals and objectives. Moreover, an Administration Manager is the person who is responsible to the overall activities that runs in the business. The Administration Manager plays an important role in setting up a business where it acting as administrator, concerning resources matter and determine the process in achieving organizational goals. It is develop in every organization to assist administration and management of organization to ensure the workflow line of administration easy and run smoothly. Another role-plays by the administration are to set vision and mission which will become a yardstick for a company to achieve company goals and success. It also responsible in allocating resources to every department and ensure to minimize the wasteful based on requirement given by every department. Besides, administration has duty to control and plan the business management which uses to achieve coordinated effort among all the elements in the organization. Apart from that, in the administrative plan, it also included the remuneration schedule that shows the salary and wage structure for each position of the employees in the company. Additionally, it should include the contribution that a company has to allocate to different provident funds like the Employees Provident Fund (EPF). Thus, the cost in the remuneration schedule will be included in the monthly cost. Lastly, in order to facilitate the overall financial planning of the business, all costs under every section of the business plan need to be summarized under the Fixed Assets, Monthly Expenses which will form the total cost of the administration planning.
7.1.1 COMPANY VISION The vision is the long term goal of the business. It is often stated in terms of a value statement announcing where the business wants to go or what is aspires to be. Be the best bookstore among the other famous bookstores in Sarawak.
7.1.2 COMPANY MISSION A mission is a statement of purpose or the reason for existence. It establishes the identity of the business and what it does. It defines long term goals of the company but in a specified time frame. To be a well-known bookstore and become a market leader in Kota Samarahan which
is famous with the warmest services and affordable prices of books. Able to cope with customers demand and give them the best services and quality of
7.1.3 COMPANYS OBJECTIVES Business goals or objectives support the achievement of a business mission and vision. They are more specific, stated in a shorter term and have a definite time frame. A good business objective should be specific, measurable, achievable, and realistic and have a time frame. To minimize our cost and maximum our profit from the services provided to the
customer. To break certain monopoly of business in our country and to increase the number of Bumiputera entrepreneur by competing healthy among our competitors. To make sure the effectiveness and efficiency in term of operation management system to gain Customers satisfaction. To improve the business from time to time and become a self-sufficient competitor in
Human Resource Strategies All executive are required to attend seminars to improve the quality of managing
effectively. The seminar that they will attend is such as Successful Business Programmer. This
They will learn how to work in an organization, co-operate with each other and build
Every worker will be given an annual bonus to ensure that they will work harder and
improve their performance in work to achieve high productivity for the company
Operational Strategies This system is one of the main parts in our operational strategies. This is important to
satisfy the customers and make sure they will always support and choose our bookstore as the main place for them to search for their favorites books.
Plan the operational with other manager or executives to avoid internal disputes.
A systematic way will be used in our operation management in which to control our
expenditure and to minimize the costs that always meet the customers satisfaction.
With a well-organized working system, the rules and regulations in our business will
Marketing Strategies Creative advertising strategies such as using banners and signboards or through media
To make sure our business is really expose to the customers especially our main
targets; students. To ensure the environments of our shop must attract customers attention. This
included the arrangement and the colures of our shop. We will make sure that the way we treat our customers must be the main reason that could attract our target market. This is because we know that the warmest service, availability of our product and the quality of our product may be the sellers chance to influence customers.
The price of our service is determined so that it is reasonable and suits all of our target
marketers. We will always alert and observant of any competitors progress to make sure our company is always ahead of others and sensitive to current issues.
Financial Strategies In the financial strategies, we will make sure financial of the company is under
control.
Try to minimize our loss by managing our expenses properly by not having the
To achieve this goal, we try to clear all the loan payment in a short time and increase
7.1.5 TYPE OF BUILDING AND INFRASTRUCTURE Lil Home BOOKSTORE company is situated at the Sub Lot 70 and 71, Block 1, Samarahan Land District, Jalan Dato Mohd Musa, 94300, Kota Samarahan, Sarawak. Strategic location is very important to run the long term business to achieve high value of profit and maximum number of customers. The reasons why our company chooses this place to operate our business are:
1)
Nearness to target marketers or customers The place is located in the middle of educational institutions area which always needs
references in their studies and in order to update their assignments with various types of books.
2)
Physical Surrounding Our company is located adjacent to main roads and other designated premises where
this can make it easy for us to get office equipment or other necessities and access for our customers.
3)
Building The lot that we choose to set up our company is suitable to run a business with
4)
Basic amenities Our company is also provided with basic amenities such as water, electricity and
telephone lines.
7.1.6
MARKETING
EXECUTIVE
ANNIE TAN
CASHIER
GENERAL WORKERS
7.1.7
The Administrative Plan needs to include a list of all staff positions. It is best to present the positions and the number of workers for each position in the table form to facilitate easier understanding. It must be noted that the positions listed here are confined to administrative staff.
POSITION
NUMBER OF PERSONNELS
General Manager
Administration Manager
Marketing Manager
Operating Manager
Financial Manager
Position
No of Staff
General Manager
Responsible as a leader to all workers. To plan, implement and control the overall management of
the business. To plan and monitor the strategic progress of the business. To make sure the objectives of organization can be
achieved effectively and efficiently. To be accountable for the overall performance of the
business.
Administration Manager
To control budget and list out for the office furniture and
has to allocate for different provident funds like the Employees Provident Funds (EPF) and the Social Security Organization (SOCSO). Arranging program annual leave, salaries, wages, labor
Operating Manager
a well-organised working system is prepared. To make sure the workflow will be smooth and in To fulfill the customers satisfaction.
proper condition.
To provide the best quality and services to the Send the customers order on time. To have a good interaction and communication with the
customers.
customer.
Financial Manager
show how much investment in terms of fixed assets cost, monthly expenses and other cost are needed to start the business. Plan for the Sources of Funds available to finance the
project implementation cost. Plan and view the business profit/loss estimate at the
STAFF DAY
WORKING HOURS
Monday to Friday
8.00AM 5.00PM
Saturday
8.00AM 12.00PM
OFF DAY
POSITION
NO
General Manager Administration Manager Operating Manager Marketing Manager Financial Manager Human Resource Manager
1 1
1500 1200
1200
144
1344
1200
144
1344
1200
144
1344
1200
144
1344
Total
8400
ITEM
UNIT
PRICE/UNIT (RM)
AMOUNT (RM)
File Cabinet General Manager Table Office Table Swivel Chairs Banquet Chairs Meeting Table Set
3 1
100 480
300 480
4 5 7 1
200 50 39 2000
TOTAL
4103
ITEM
UNIT
PRICE/UNIT (RM)
AMOUNT (RM)
1 1
1800 500
1800 500
1 1
400 2000
400 2000
TOTAL
4700
ITEM
UNIT
PRICE/UNIT (RM)
AMOUNT (RM)
1 1 1 1
50 30 150 100
50 30 150 100
TOTAL
335
NO.
ITEM
AMOUNT (RM)
1. 2. 3. 4. 5. 6.
TOTAL
13906
NO. 1. 2. 3. 4. Business License Business Registration Premise Deposit Utilities Deposit 5. 6. Water Electricity Telephone
ITEM
Insurance Renovation
TOTAL 21947
ADMINISTRATIVE BUDGED
TYPES
TOTAL (RM)
Office Furniture Office Equipment Office Expenses Renovation Salaries EPF (12%) Business Registration Business License Premise Rental Premise Deposit Utilities Expenses -Water -Electricity -Telephone/ Internet Insurance TOTAL
4103
4103
4700
4700
335
335
5000 -
6300 756 -
50
27
27
6400
6400
12800
12800
1800
1800 44541
ITEM
SUPPLIER
Courts Mammoth, Kuching Sarawak Tabuan Furniture Centre Lot 604, Block 11 MTLD, Jalan Alwi, 93350 Kuching Sarawak
Office Equipment
Wisma Saberkas Level 3, Wisma Saberkas, Kuching Sarawak HSLE & E CORP(S) Sdn. Bhd. Lot 101 The Spring Shopping Mall, Plot 1, Lot 7196, Section 64, Kuching Townland District, Jln Simpang Tiga, 93350 Kuching Sarawak
Stationery
Fire extinguisher
7.2 PRODUCTION OR OPERATION PLAN INTRODUCTION Operation management is one big department which plays an important role in opening a business for any entrepreneurs. It can make a big advantage which can make a business to have a fast rate production. Operations management can be defined as the process of marshalling process to produce output through the transformation process. Business input refers to all resources required to produce a particular output. Examples of input are manpower, raw materials, machines and equipment, technology, information and capital. Without operation management, it can slow the productivity of the business. This can make less profit and will be not sufficient to settle the payment of the loan and the bills are made by the factory. Location is a very important thing to be considered before establishing any business. It is the determinates of a business success. However, before choosing the location, some aspects need to be taken into consideration such as cost of buying, renting, facilities, safety and target market for the business. In Lil Home BOOKSTORE, the job of operation manager is to handle any activities involve in operational. It involves planning, organizing and controlling the quality and quantity of our products and services as to ensure that our customers are satisfied with our products and services. Operation is important because it will determine how the business itself going to function. Thus, any preparation to produce an output must be control and ensure that the output is always sufficient by operation so that the transformation systems can run smoothly all the time. The transformation system can be defined as the process of changing input into output. Lil Home BOOKSTORE is heavily focused on quality, quantity and services provides to the customers. We will try to produce the best and the most quality of our product and services to our customers. By doing so, we hope that we can minimize any disagreement or dissatisfaction among the customers. Therefore, we will ensure that the operations of a business are systematic and efficient in order to ensure that we giving the maximum quality and services promise by Lil Home
BOOKSTORE toward customers. An organize operation plan will lead to the efficiency and successfulness required.
There are several and objectives set up on our operation plan. The main goals and objectives are listed below: To ensure that operation of the production run smoothly within the period of time that has be given.
To ensure that the monthly sales can be achievable and the profit can be gain from month to month.
To ensure that operational cost can be cover at reasonable figure in order to produce profits
Producing the high quality product according to the standards of products and provides the best services towards the customers that are satisfy.
Providing the record keeping for the activities said and ensuring that the supply for production is sufficient by the operational manager
Our hope is that Lil Home BOOKSTORE company will success and customers will be satisfied with our products and services as to ensure that our goal and objectives can be achieved.
OPERATION MANAGER FUNCTION There are several functions or duties that need to be done by the operational manager. This particular have to assure day to day operational services are running smoothly within the external and internal operation. In our product, among the function that are performed by the operational manager such as the following:
Monitor the staffs punctuality, absences, and sickness. Supervision of cleanliness of the premise. Make sure the machines in the good condition to ensure the production in smoothly. Monitor the standard of the staff presentation to ensure the services is finished on time. Measures the operational budget planning. Determine price of raw material. Plan for the office layout. Plan for the process of purchase raw material. Ensure enough raw materials to ensure the production run smoothly.
Costumers order
Symbols
Types
description
Activity that modify, Operation transform or give added value to the value.
To prepare a process chart, an entrepreneur will first identify all the operational activities required for the production of the product or for delivering the services. Then the entrepreneur arranges these activities according to sequence and proceeds to draw the process chart. The table above is an example of a process chart that exhibits the sequence of production activities required to distribute various types of books.
7.2.3 MAN POWER PLANNING Job description of lower level management. Our workers are our main assets. Therefore it is important for us to take a very good care of them as to make sure they give full commitment. All workers are fulltime workers and they will get benefit such as EPF. They also entitle for one day off. The table below presents the position and the number of people employed to facilitate the operation company. Being a small organization, the companys organization structure is, nevertheless, straight forward.
Job description To handle at the part of receiving payment, gives balance money and receipts to customers To do any task given by manager To check stock enter and out To arrange the item in the store To guide the customer and choosing or find the item
ORGANIZATION STRUCTURE
OPERATION MANAGER
CASHIER (1)
REMUNERATION TABLE
Position
No.
Job status
Remuneration/ month
EPF (12%)
TOTAL
1 2
Permanent Permanent
RM800.00 RM1200.00
RM96.00 RM144.00
RM896.00 RM1344.00
RM2000.00
RM240.00
RM2240.00
7.2.4 MATERIAL SUPPLIER Choosing the stock and raw material supplier is important. This is because the material is important to determine the product that will be produce. We emphasized on the high quality of the stock and raw material. We have to take many considerations in term of quality of the raw material, the time delivery and even the cost.
Lil Home BOOKSTORE: Suppliers NAME ALAF 21 ADDRESS LOT 12, PERSIARAN KEMJUAN 16/ 16, 40200 SHAH ALAM, SELANGOR Oxford Fajar Oxford Bond Sdn. Bhd, No.18 Lot 320, Jalan PKNK 3/ 7, Kawasan Perusahaan LPK3, 08000 Sungai Petani, Kedah, Malaysia. Pearson Pearson Malaysia Sdn. Bhd, Lot 2, JLN 215, OFF JLN Templer, 46050 Petaling Jaya, Selangor, Malaysia.
The reason why we choose this company as our supplier is because the company is the big company in Malaysia and we have the business members with the suppliers, so that why we think easy to get the products. They also supply the high quality stock to us and we get discount when purchasing for them.
OPERATION HOURS In our business, we know that we have to manage our time systematically to ensure that every work can be done appropriately and will give hundred percent commitments and goods services toward customer.
Days
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Operation hours
09.00am 09.00pm 09.00am 09.00pm 09.00am 09.00pm 09.00am 09.00pm 09.00am 09.00pm 09.00am 05.00pm 09.00am 05.00pm
OPERATION BUDGET
Types
Total (RM)
Fixture & Fitting Equipment & Machine Renovation Salaries EPF (12%) Utilities Expenses -Water -Electricity -Telephone/ Internet Utilities Deposit -Water -Electricity -Telephone/ Internet Insurance
5752
5752
12000 -
2000 240
4000
4000
TOTAL
17752
3240
6270
27262
PRODUCTION SCHEDULE The main objective of the production schedule is to ensure that the quantity of production is enough to fulfil expected market demand or sale forecast over the scheduled period, say for next six months. In many cases, the market demand varies from month to month. Hence, the entrepreneur has to decide whether he wants to produce the same quantity of production every month or he wants to vary his quantity of production every month to suit the varying market demand. These two strategies are called level of strategy and chase strategy respectively. These are our production schedule:
Weekly
7 days = RM5000.00
Monthly
30 days = RM20,000.00
Yearly
12 months = RM240,000.00
OPERATIONAL BUDGET As we can see, we are choosing Alaf 21 as our main supply to sell the books. Other suppliers are Oxford Fajar and Pearson. We are buying from this supplier in low rates price because we buy in vast amount of products.
MANPOWER REQUIREMENTS Job title Cashier Honest and trustworthy person Hardworking and punctual Have at least 1 year working experience Handle at the part of receiving payment, give balance money and receipt to customer As cleaning technician Do any task that is given by manager Skill/ Qualification Responsibilities
General worker
Have good communication skill Hardworking and punctual Responsible and honest person
Check stock enter and out Arrange all the item in the store Guide the customer n choosing or find the item Do any task that being asked by manager
OPERATIONAL MANPOWER
Position Cashier
Qualification Highest achievement: SPM Alert and effectiveness in working SPM Hardworking High morale Friendly Local people
General worker
Fulltime
MANAGING EMPLOYEES
Salary is a fixed monetary reward paid to the workers on periodical basis which being included in the schedule remuneration. The payment is made once a month on the last day of the month either 25th or 26th in every month. Any bonuses or increases in the payment of the salaries of the workers depending on the top management to decide. The advancement of the salary also depends on the potential, effort, hard work, overtime rate, quality and the level achievement of success of their work.
2)
All members of the organization are granted for annual leave based on their job and their responsibility. Yearly leave was given in 12 days and sick leave that approved was for 18 days only and depends on the doctor approval. Meanwhile, maternity leave will be given to the female employees for 60 days every time they give birth. She will not receive any salary but will be given allowance which an amount equivalent to her salary.
3)
Bonus
Bonus will be given to the workers at the end of the year after finalize all the profit of the company selling through the year. The amount of the bonus given depends on the position, performance and commitment towards the quality of their job. However, the bonus will be given depending on the business profit.
4)
Unpaid Leave
Staff members can take unpaid leave on the ground on having emergency/agent personal matter. This unpaid leave may be accepted as long as it approval by the top management concerned. \
5)
It is become the responsibility of the employer to register its employees if they are not yet contributors to EPF. At present, the statutory rate monthly contribution for employees is 12% of the basic salary.
8.3 COMPANY STRATEGIES Human Resource Strategies All executive are required to attend seminars to improve the quality of managing The seminar that they will attend is such as Successful Business Programmer. This
effectively.
seminar will train and expose them on how to work in a company. They will learn how to work in an organization, co-operate with each other and build
teamwork among workers and many more. Every worker will be given an annual bonus to ensure that they will work harder and
improve their performance in work to achieve high productivity for the company.
Operational Strategies This system is one of the main parts in our operational strategies. This is important to
satisfy the customers and make sure they will always support and choose our bookstore as the main place for them to search for their favorites books. Avoid any wastage in product and equipment. Plan the operational with other manager or executives to avoid internal disputes. A systematic way will be used in our operation management in which to control our
expenditure and to minimize the costs that always meet the customers satisfaction. With a well-organized working system, the rules and regulations in our business will
Marketing Strategies Creative advertising strategies such as using banners and signboards or through media
advertisement can attract customers to choose our service. To make sure our business is really expose to the customers especially our main To ensure the environments of our shop must attract customers attention. This
targets; students.
included the arrangement and the colures of our shop. We will make sure that the way we treat our customers must be the main reason that could attract our target market. This is because we know that the warmest service, availability of our product and the quality of our product may be the sellers chance to influence customers. The price of our service is determined so that it is reasonable and suits all of our target marketers. We will always alert and observant of any competitors progress to make sure our company is always ahead of others and sensitive to current issues.
Financial Strategies In the financial strategies, we will make sure financial of the company is under
control. Try to minimize our loss by managing our expenses properly by not having the
overspending expenses that is out of company capabilities. To achieve this goal, we try to clear all the loan payment in a short time and increase our profit by achieving our companys objective as soon as possible.
9.MARKETING PLAN
INTRODUCTION
A company exists if there are marketing and sales exist. Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationship in order to capture value from customers in return. Marketing is use to identify the customers, to keep the customer and to satisfy the customer. With the customer as the focus if its activities, it can be concluded that marketing management. The evolution of marketing was caused due to mature markets and overcapacities in the last 2 3 centuries. Companies then shifted the focus from production to the customer in order to stay profitable. The term marketing concept holds that achieving organizational goal depends on knowing the needs and wants of target markets and delivering the desired satisfaction. It is also defined as the conceptualization of the marketing mix (4Ps) to benefits individual and organization goals. The 4Ps include price, promotion, product and place. Marketing definition can also be referring to several basic elements. First is systematic marketing. The marketing activities must be planned and implemented in a systematic manner in order to achieve the business goals. If not, it can give the result of wasted unnecessarily and effecting the business goals performance and profit. The resources such as time, money and manpower should be managed properly.
MARKETING OBJECTIVE Marketing objectives are needed for us to attract customers to our company. The marketing objective must be relevant and suitable for our company. Therefore, we have decided to use the objectives below to attract our customers. The marketing objectives are as follows: To give high quality services to the customers. To provide the most relax and relief place to find a book for student.
9.1 TARGET MARKET Based on researches, in 2011 there are being reported that around 10 590 population in Kota Samarahan. We have targeted the whole UiTM Kota Samarahan area which includes the population of the staffs, lecturers, and students. The population in UiTM is almost a thousand . So among, that we have practically around 30% of the population will go to our bookstore. Since the bookstore is just entering the UiTM market area, it might be a bit hard in gaining customers trust. However, we will try our best in improving our product so that in the end our product will be easily accepted in our environment. In conclusion, we do believe that our bookstore will be in demand in short-time easily accepted by the customers because we will be the only supplier references book for primary, secondary and university students in Kota Samarahan. We will make sure that whenever our customers come to our bookstore, they will feel like being home as what our tagline says Feels like home. Thus, Lil Home Bookstore will be the most popular in Kota Samarahan.
9.2 PRODUCT DESCRIPTION The marketing concept holds that achieving goals depends on knowing the needs and wants of target market and delivering the desired satisfaction better those competitors do. Under the marketing concept, customer focus and value are the paths to sales and profit. Therefore, here are some of our marketing goals that need to achieve. There are: We choose the book that is easier to understand which mean simple language. The best seller is alaf 21. Customer satisfaction Make sure the book gives maximum satisfaction so that we will get the customer loyalty. To encourage and increase sales of product. Promoting our book by mean of advertisement, such as banner and signboard. Other than that, our company will develop with the marketing strategy to achieve the companys maximum goal and profits.
MARKET SIZE Market size is the total potential purchase that is expert from the target market. The potential purchase includes purchase of the competitor service within the same market. The market size is often quote in the unit of sales or ringgit for a specific period. In order to determine our market size, firstly we need take into consideration the population of the market area that we set up our business in. all the listed area had been identified it population. The information is gathered from municipal council and local authorities that District Office. The supply of bookstore in Kuching is limited and it is rarely being found that the price of bookstore is cheap. Lil Home Bookstore might be small in terms of supplying book. The unit of sales being used is Ringgit Malaysia (RM) which is our countrys currency.
MARKET COMPETITORS Competitors are referring to the other companies which conduct the same business area that is bookstore. In our market, there are few bookstores in Kuching area which includes nearby Kota Samarahan area. We have observed the strengths and weaknesses of other competitors of bookstore in Kuching. The strengths and weaknesses of the competitors are basically based on their services, products, and outcome or feedback from the questionnaire. This is done due to obtaining their strategies, to improve their weakness and implement their strengths into our business.
MPH BOOKSTORES THE SPRING, KUCHING STRENGTHS It is such a big bookstore which is comfortable for customers to find the books The services are quite good Arrange neatly At the 3rd floor which is not suitable to kids There are no greetings WEAKNESSES Far from the University
POPULAR BOOKSTORE BOULEVARD SHOPPING MALL, KUCHING STRENGTHS The salesman/woman are nice WEAKNESSES The workers did not understand when customer ask a question Arrange neatly Less promotion
9.3 MARKETING STRATEGIES The strategies that we are going to use has been discussed and agreed by all of the board members. Our marketing strategy is simple. One is to give satisfaction to our customers and win their trust with our best services. When the customer satisfies with our services, they will give their trust in us and wont doubt to get our services again. This can also boost our business name and reputation. The marketing services are being divided under four (4) strategy based on product and service, pricing of products, promotion and place or distribution strategy. PRODUCT AND SERVICES STRATEGIES Basically, we will ensure our products goods and will not disappoint the customers who will buy the book. Besides, we also greet the customers that come to our Bookstore with a warm smile and the most welcome greetings by our staffs. This is to ensure that our reputation will always be the best.
PLACE STRATEGIES Our Bookstore and Office located in Kota Samarahan area which is near to the University Teknologi Mara (UiTM), University Malaysia Sarawak, Politeknik kuching and Institute Perguruan Tun Abdul Razak . Plus, there are few schools, residential area, and also other education place nearby our bookstore. The location of our bookstore is strategic because of the existing are as listed above. The populations of the listed places are the one which will contribute almost 60% into our profit every year. In brief, those populations and the place strategy will contribute to our profit every time.
PRICING STRATEGIES Our pricing strategies are based on cost based pricing which means that we are referring to our main competitors price. Our main competitor is Popular Bookstore. Based on our researches,
FITTINGS AND FURNITURE Items Air-conditioner Lighting Telephone Benches Bar code scanner Cashier machine Water Dispenser Bookshelves Racks TOTAL Price per unit (RM) 1800.00 6.00 120.00 45.00 245.00 487.00 280.00 300.00 150.00 RM3433.00 Unit 1 10 1 8 1 1 1 4 8 35 Total (RM) 1800.00 60.00 120.00 360.00 245.00 487.00 280.00 1200.00 1200.00 RM5752.00
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OXFORD FAJAR Title Author ISBN 13 Year of Publication Price : RM 29.90 : Accountancy Mathematics for UiTM 3rd edition : Lau Too Kya, Phang Yook Ngor, Wee Kok Kiang : 9789834505080 : April 2009
: Accounting, Costing and Management (2/e) : Riad Izhar and Janet Hontoir : 9780198328230 : May 2001
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9.5 PROMOTION STRATEGIES Promotion is a key for the information about our goods to attract the customer. Besides that, it is also to inform the customer about our company existence. Promotion is the way to increase the service quantity after our business is noticed by the customers. Besides, its also to improve our reputation from zero-known into well-known company. Other than that, it can also shows the customers about our business objective and mission. As for that reason, we have come up with some promotion to introduce our business.
Signboard
Banner
Printed media This is also one of the ways to promote our company to people outside there. Throughout this media, we can promote ourselves and attract people to come to our restaurant and use our services available. The examples of printed media are posters, brochures and pamphlets.
MARKETING BUDGET
No
Item
Total (RM)
1 2 3 4 5 6
Electronic signboard Opening Newspaper advertisement Magazine advertisement Website maintenances Posters Total
FINANCIAL PLAN INTRODUCTION The financial plan is the final step in the preparation of the business plan in achieves the mission, vision and goals of the business. It is the most important aspect of the business plan and involves the determining and the total project cost, choice of sources of financing and the preparation of the financial projection in terms of pro forma statements, which include cash flow, income statements and balance sheet. In addition, the financial plan should be supported by depreciation schedules for every fixed asset owned as well as amortization schedules for loan and hire purchase repayments. Other than that, the financial plan also of the business show the expectation of the business either profit or loss. The financial plan is prepared after all budgets pertaining to marketing, operation and administrative aspects as completed. Besides that, the financial plan is prepared to show the short term and long term financial requirements in order for starting our business. The financial plan also shows how the requirements are going to be financed and it enables us to determine the effectiveness and efficiency in providing services. The good financial plans will guarantee the stabilization of our business.
The main purposes of preparing the financial plan are: To determine the size of investment (the project implementation cost). To identify and proposed the relevant sources of finance. To ensure that the initial capital is insufficient. To appraise the viability of the project before actual investment is committed. As the guideline for implementation.
TYPES
TOTAL (RM)
Office Furniture Office Equipment Office Expenses Renovation Salaries EPF (12%) Business Registration Business License Premise Rental Premise Deposit Utilities Expenses -Water -Electricity -Telephone/ Internet Insurance TOTAL
4103
4103
4700
4700
335
335
5000 -
6300 756 -
50
27
27
6400
6400
12800
12800
1800
1800 44541
MARKETING EXPENDITURE
Item
Total (RM)
Electronic signboard Opening Newspaper advertisement Magazine advertisement Website maintenances Posters Total
OPERATION EXPENDITURE
Types
Total (RM)
Fixture & Fitting Equipment & Machine Renovation Salaries EPF (12%) Utilities Expenses -Water -Electricity -Telephone/ Internet Utilities Deposit -Water -Electricity -Telephone/ Internet Insurance TOTAL
5752 -
5752 -
12000 -
2000 240
17752
3240
4000 6270
4000 27262
Conclusion
For our conclusion, we are confident that our bookstore will be able to compete with the existing competitors. In terms of managing our company, we already have planned out our strategies and implementation of our companys operation well to meet the requirements of a successful business. As for our sales forecast, we do not believe that we are able to meet with all the figures that we have estimate and calculated because we have implemented logical pricing for all our products services. We also believe that our business of entertainment will give more benefits to our customers.
APPENDICES
Information
Penghantaran Terma dan Syarat Mengenai Kami Hubungi Kami Membuat Tempahan Soalan Lazim (FAQ)
Categories
Bisnes & Pengurusan E-book Islam Keluarga & Keibubapaan Kesihatan Kraf Motivasi Novel Pakej Perniagaan Internet Pendidikan Perhubungan & Cinta Remaja Resepi
Publishers
Al-Hidayah Publishers Alaf 21 Sdn Bhd Buku Prima Sdn Bhd Karya Bestari Sdn Bhd KaynaDya Solutions Oasis Books Sdn Bhd Oxford Fajar Sdn Bhd PTS Publications & Distributors Sdn Bhd Telaga Biru Sdn Bhd Utusan Publications & Distributors Sdn Bhd
Authors
Abdul Ghani Abdullah, Ph.D. Abd. Rahman Abd. Aziz Abu Bakar Mat Daud Abu Ruwais Al-Syubrawi Adam Khoo Ahmad Badrul Sani Baharudin
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