Personal Branding and Social Selling: Ramaiah

RAMAIAH
Institute of Management
Leveraging LinkedIn by Students for

Personal Branding and
Social Selling
Employers are searching LinkedIn for college students pursuing graduate and post graduate programmes for
employment and internship opportunities. Covid-19 pandemic, has unexpectedly thrown everything out-of-gear. Since
physical opportunities to maintain career development have shrunk, LinkedIn is an organic platform that provides the
virtual environment in which students can continue exploring and enhancing their employability. LinkedIn is a
professional social media providing opportunities to celebrate smallest achievements, their acknowledgement by
others, to engage in conversational intelligence, thus enhancing students’ self-efficacy. It’s essential to have a strong
online presence.
Have you already made a LinkedIn account? Is your profile not set up properly? Or
you have not created an account yet. This is the time then. When searching for
jobs or internship, with LinkedIn, students can profile themselves better than CV.
This workshop is specifically geared to what college students need. LinkedIn is
the best global platform for personal branding and social selling through
professional networks.
Learn how to tap into the power of LinkedIn to build a professional network, establish your digital footprint, stay up-to-
date in your industry, and much more. This workshop will guide students to build an outstanding LinkedIn profile, for
even those who do not have previous work experience. The workshop covers how to set up a new LinkedIn account and
create an impressive profile that grabs attention, how to build and expand LinkedIn network, identify job opportunities,
and finally connect with recruiters. In this journey students build a professional brand and a social presence.
WOR KS HO P
OB JECTIVES
To develop To enhance
pre-professional Identity students’ work-readiness
W HO CA N The programme has been specially designed for students pursuing Graduate and Post
Graduate programmes in management, engineering, social sciences or any other
PART IC IPATE discipline.
KEY
TA K E AWAYS
E
1 Create an employer friendly profile
Strengthen profile adding images, links, videos, skills, endorsements,

2 and recommendations to impress employers
3 Build LinkedIn Network and connect with professionals and groups
4 Build personal brand through digital footprint

RAMAIAH
Institute of Management
Workshop Mode Workshop Dates and Timing

Online July 30, 2021 August 14, 2021
3:00pm - 5.30pm 3:00pm - 5.30pm
Profile of the Facilitators

Papia Das Anita R Singh
Talent Consultant associated with Catenon India (Global Executive Faculty, Department of HRM,
Search and talent Consulting Firm) Ramaiah Institute of Management
Papia has a Bachelor's in Media Science from WBUT. After a brief stint at a PR firm as a She has been teaching HR courses, Organizational Behaviour, Strategic Management,
Public Relation officer, she pursued MBA from M S Ramaiah Institute of Management. and Knowledge Management. As a trainer-facilitator she has conducted many
Since then she has been associated with the corporate industry managing different workshops across India. Anita has also published research papers in journal of repute
portfolios as an HR Manager of an IT firm and simultaneously the recruitment vertical of and presented papers in conferences. She is a French language expert and has published
the organisation with a team of 10 executives. Another vital assignment was with Tata a children’s book “The Little Grey Hare” with Spark-India.
Motors, Mumbai as an Assistant Manager for their commercial space of business where
as part of the TA team, Papia was managing more than 250 positions at the same time
with a team of 15 members sitting across India.
Group Discount
Heads of the institutions and Heads of Departments may also nominate 3 or more students from the same
department or institution to avail the group discount. Kindly send the nominations latest by July 20th, 2021 to enable
us to customize the workshop to the students’ background. As we have limited seats, nominations shall be accepted on
first-come-first serve basis.
Registration and Fees

Each participant needs to register for the workshop by filling up the Google Form and paying the registration fees for
the two phases is Rs. 1000/- for individual student and Rs 800/- for each student availing group discount.
Registration Fee (Single participant) Rs. 1000/-
Registration Fee Rs 800/-

(each participant availing Group Discount)
Registration
Account No. 89250100000772 Form Link
Bank / IFSC Bank of Baroda / BARB0VJMSRI
(5 th character is zero)
Bank Branch/ Branch Code MSRIT Branch

https://bit.ly/3xDodAP
MICR Code 560012052
DD in Favour of “M. S. Ramaiah Institute of Management”
* Please mention the workshop name while making the payment through electronic fund transfer.
Contact Dr. Manasa Nagabhushanam

Programme Coordinator: Programme Co-Coordinator Director - Academics, Research & Administration, RIM
Dr Anita R Singh & for registrations:
[email protected] Prof. Yashaswini Organized by
[email protected] The Department of HRM and General Management
+91 9986520131

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RAMAIAH

Leveraging LinkedIn by Students for

1 Create an employer friendly profile

Strengthen profile adding images, links, videos, skills, endorsements,

3 Build LinkedIn Network and connect with professionals and groups

4 Build personal brand through digital footprint

Workshop Mode Workshop Dates and Timing

Profile of the Facilitators

Registration and Fees

Registration Fee (Single participant) Rs. 1000/-

Registration Fee Rs 800/-

Bank Branch/ Branch Code MSRIT Branch

DD in Favour of “M. S. Ramaiah Institute of Management”

Contact Dr. Manasa Nagabhushanam

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