Case Study - Coco-Cola Micro Enviroment

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The case study “Coca-Cola’s Micro Environment” talks about The marketing

department of Coca-Cola develops core strategies for company brands to make


sure that all communication is consistent in all the markets. The marketing
department of Coca-Cola develops core strategies for company brands to make
sure that all communication is consistent in all the markets. The marketing
department of Coca-Cola develops core strategies for company brands to make
sure that all communication is consistent in all the markets. Marketing
intermediaries aid the company in promoting, selling and distributing its goods to
the end customers. In this case, Wendy is an important example of intermediary for
coke. Customers of coke differ massively in terms of age. From kids to youngsters,
youngsters to elders and elders to older people, coke has always captured high
customer attention for decades. Coca Cola’s annual Stakeholder Panel is
particularly insightful with members of the Panel drawn from NGOs, academia,
investors, trade associations, suppliers and other technical experts. The Panel’s
scope is to identify emerging risks and opportunities, and to encourage company
demonstrate ever-greater leadership and innovation.

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