Scribd Logo
Upload

Welcome to Scribd!

  • 95 views

    Amul Bethics

    Uploaded by

    Teena Varma
    Amul is a dairy cooperative in India established in 1946 that works with over 3 million milk producers. It is managed by the Gujarat Cooperative Milk Marketing Federation and is the largest food brand in India. Amul operates on a cooperative business model that aims to fairly compensate milk producers and provide quality, affordable products to consumers. Key aspects of Amul's operations include its social responsibilities to producers and local communities, effective multi-tier governance structure, and use of technology and branding to remain competitive and grow sustainably.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd

    Amul Bethics

    Uploaded by

    Teena Varma
    95 views15 pages
    Amul is a dairy cooperative in India established in 1946 that works with over 3 million milk producers. It is managed by the Gujarat Cooperative Milk Marketing Federation and is the largest food brand in India. Amul operates on a cooperative business model that aims to fairly compensate milk producers and provide quality, affordable products to consumers. Key aspects of Amul's operations include its social responsibilities to producers and local communities, effective multi-tier governance structure, and use of technology and branding to remain competitive and grow sustainably.

    Original Description:

    JJHJHHGJGJH

    Original Title

    31393759 Amul Bethics

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Amul is a dairy cooperative in India established in 1946 that works with over 3 million milk producers. It is managed by the Gujarat Cooperative Milk Marketing Federation and is the largest food brand in India. Amul operates on a cooperative business model that aims to fairly compensate milk producers and provide quality, affordable products to consumers. Key aspects of Amul's operations include its social responsibilities to producers and local communities, effective multi-tier governance structure, and use of technology and branding to remain competitive and grow sustainably.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    95 views15 pages

    Amul Bethics

    Uploaded by

    Teena Varma
    Amul is a dairy cooperative in India established in 1946 that works with over 3 million milk producers. It is managed by the Gujarat Cooperative Milk Marketing Federation and is the largest food brand in India. Amul operates on a cooperative business model that aims to fairly compensate milk producers and provide quality, affordable products to consumers. Key aspects of Amul's operations include its social responsibilities to producers and local communities, effective multi-tier governance structure, and use of technology and branding to remain competitive and grow sustainably.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    AMUL The Taste of India

    Presented By Ms. C. Shivani , Mr. Goutam Dash , Ms. K. Jyoti Iyer, Mr. Manas Das , Ms. Swetha Gothi

    Content
    INTRODUCTION CSR in AMUL STAKEHOLDER ANALYSIS in AMUL CORPORATE GOVERNANCE in AMUL CONCLUSION

    INTRODUCTION
    Formed in 1946, is a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION. A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). The brand name Amul means AMULYA (suggested by a quality control expert

    in Anand). This word derived form the Sanskrit word AMULYA which means
    PRICELESS. Amul has spurred the white revolution of India, Today Amul dairy is No. 1 dairy in Asia and No. 2 in the world Amul has more than 150 chilling centers in various villages. Dr. Verghese Kurien, former chairman of the GCMMF the man behind the success of Amul

    Sustained growth Effective management Umbrella branding strategy Tagline The Taste Of India 1967, Mascot- Amul baby

    Objective

    Successful value for money strategy. A successful cooperative society that always take care of the farmers and loyal customers.

    CORPORATE SOCIAL RESPONSIBILITY-THE AMUL WAY Organizational Structure


    AMUL is a three tier co-operative organization

    CSR-sensitive Business Philosophy


    To serve the interests of milk producers and To provide quality products to consumers as value for money.

    CSR-orientation To Distributors & Retailers CSR-oriented To Staff

    Is there REALLY a fortune at the bottom of the pyramid?


    CSR-OTHER ACTIVITIES
    Encourages woman to participate in dairy co-op societies. To develop and enhance leadership skills and qualities among women Amuls member unions organized three self managing leadership workshops at PRAJAPITA, BRAHMAKUMARIS, MOUNT ABU. 3100 women participated in this programme. Organization of AMUL YATRA in Anand.

    AMUL RELIEF TRUST


    GCMMF formed a specific organization named Amul relief trust. Donation of 50 million given for reconstruction of the school building Trust reconstructed 6 schools for a cost of Rs 41.1 millions.

    Stake Holder Analysis


    Owners & Stock Holders

    Public, social, political, environmental

    Partners & Suppliers

    Government (local, state, national, international) Competitors

    Buyers, customers

    1. Amul never forgot its primary customer - Amul collects 447,000 ltrs of milk from 2.12 million farmers (many illiterate) 2. The vast and complex supply chain Hierarchical network of cooperatives Stretches from small suppliers to large fragmented markets. 3. Help the Supplier 4. Retail outlet across INDIA 5. COMPETITORS :- ITC limited , Parle Products Pvt. Ltd. , Agro Tech Foods , Cadbury India Ltd. PepsiCo India Holdings , Nestle India Pvt. Ltd. , Britannia Industries Ltd. , Hindustan Uni Lever Limited , Dabur India Ltd. Etc. 6. Technology and e-initiatives

    CUSTOMERS
    Kids Women Youth Calorie Conscious
    Amul Kool Chocolate Milk , Nutramul Energy Drink , Amul Kool Millk Shaake Amul Calci +

    Utterly Delicious Pizza , Amul Emmental Cheese , Amul Cheese Spread Amul Lite , Sagar Skimmed Milk Powder Amul Lite Slim and Trim Milk

    Health Conscious

    Nutramul , Product for diabetic people Amul Shakti Health Food Drink

    ADVERTISEMENT At Its BEST

    CORPORATE GOVERNANCE
    LEVEL MEMBERS District level Chairpersons, Registrar of Co-operatives, NDDB Representative, Technical Expert, CEO DECISION-MAKING Price paid to district unions (fixed across unions) Product mix and quantity

    State Federation

    District

    Chairpersons of Village Dairy Co-operative Societies, BOD, MD

    Price paid to village cooperative societies

    Village

    Milk Producers, Managing Committee

    Membership Price paid to milk suppliers

    Channels of Communication
    Director massage in the WEBSITE Annual Report of AMUL Advertisement Website Amul TV

    CONCLUSION
    1. 2. 3. 4. Inspiring Leadership and Consuming Values Building Networks Coordination for Competitiveness Technology for Effectiveness

    THANK YOU

    You might also like