A Consumer Society: 4a The Cost of Buying
A Consumer Society: 4a The Cost of Buying
A Consumer Society: 4a The Cost of Buying
Module 4 includes topics such as recycling and consumerism and their effect on society and the
environment.
Photocopiable activities
4A How environmentally aware are you? p. 141
4B Q & A p. 142
4C Cloze race p. 143
Lead-in p. 55
Teacher’s Online Material
• Test Practice Lesson: Reading 3
• Module Test 4
• Review Test 2
4 Teacher’s notes Module 4
A 3, 5, 11 B 1, 4, 13 C 7, 8, 10, 15 D 6, 7, 9, 12 E 2, 14
Reading pp. 56–57
3b You may want to do this exercise as a class and give an
Lesson objectives: learn how to identify functions; Test example for each function to help stimulate students’
practice (Matching information; Summary completion) ideas as they may find it difficult on their own.
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4a 1 C 2 D 3 A 4 B 5 E
Divide students into pairs and ask them to discuss the
difference in meaning between the following words: think,
4b Students’ own answers
know, believe, speculate. Ask them to write four sentences
5a Give students 1–2 minutes to read the summary and to show how they differ in meaning then share them with
answer the question. If they are struggling, ask them another pair. For feedback, discuss the differences and elicit
to explain the meaning of the following vocabulary: some sentences.
consequences, problems, blamed on, deterioration, declining
resources. Ask them to think about how these words help to 1a–b Ask students to complete the exercises individually and
understand the meaning of the summary, i.e. the summary then check answers with a partner. You may want to drill
explains how some of the effects of progress are negative. the pronunciation of the words given during feedback.
5b Refer students to the Test strategies on page 170 and 2b Ask students to do the exercise individually, then get
answer any questions they may have. Then set a time limit feedback from the class.
of 10–15 minutes for the test task.
1 adjective + noun 2 adverb + past participle
6 Industrial Revolution 7 living standards 3 adverb + present simple verb
8 (economic) productivity 9 middle class
3 This exercise can be done individually or in pairs. Get
5c Divide students into pairs to discuss their answers. Ensure feedback, correcting any word forms as necessary.
they justify their choices by referring to sections of the
1 widespread belief 2 underlying assumption
text. Get feedback from the class and clarify any answers
as necessary. 3 formally acknowledged 4 common misconception
6 Get students to discuss the questions in pairs, then get 4 Ask students to do this exercise individually then check
feedback from the class. their answers in pairs. If possible, during feedback, project
the paragraph on the board. Elicit changes, writing them
Suggested answers
on the board. Correct and discuss any word forms and
1 By finding paraphrases of the ideas or words highlighted. E.g. for structures as necessary.
number 1: more value can be extracted…improve resource productivity
by keeping goods and resources in use for as long as possible. 1 Many people generally believe that 2 it is undeniably true that
2 The title links with the first sentence, mentioning the impact of 3 There is a common misconception that
the Industrial Revolution; students’ own answers.
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3b Get students to complete the exercise individually then 4b Give students 4–5 minutes for the exercise. They then
check in pairs. After feeding back, ask students to add change roles and repeat.
another sentence to the one they wrote in Exercise 3a
5a–b Get students to listen to their recordings and analyse
and choose a conjunction to connect the ideas. Elicit ideas
their performance using the statements. Remind them
from the class, writing them down on the board.
to focus on one area for improvement. Students could
suggest ways for their partner to improve as well.
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Lesson objectives: practise using questions to predict 5 The follow-up discussion can be done in small groups
answers in Listening Section 2; Test practice: Section 2 or as a class. These questions present an opportunity
(Table and note completion) for further practice of the impersonal language from the
Vocabulary on page 58 and/or connecting ideas from the
Warm-up Speaking on page 59 to encourage students to include
Divide students into pairs and give them an object such as these aspects in their discussions.
a ball, a stapler, a set of keys or a cup. Give them 3 minutes Suggested answer
to imagine as many alternative uses for their object as Because if we don’t look after the world’s resources, they may
possible (e.g. ball = a door stop, keys = a musical instrument,
soon run out. From my perspective, upcycling won’t make a
cup = pen holder). Join pairs of students together to share
huge difference because not enough people do it and it requires
their ideas. Feedback by eliciting ideas from the class.
considerable time and effort; something which might discourage a
1 Divide students into pairs or small groups to discuss the lot of people from bothering to do it too.
questions then open the discussion to the class.
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1b You could do this exercise as a class to ensure that all 5 Ask students to complete the sentences with their own
students understand the error types. ideas and then discuss their reasons with a partner. Make
sure they extend their answers.
A No verb: One key way (is) to reduce your spending and make
money. C No subject: With the effect of (it) being a more Suggested answers
pleasant environment. E A missing clause: (You’ll spend less) 1 If I had enough money, I’d take a year off work and travel around
Because you will not go out as much. the world.
2 While I don’t always enjoy shopping, I do like buying new clothes.
1c Ensure students do this exercise individually. Get feedback 3 Although most people say studying is important, so is having time
from the class. You could write the answers on the board
to relax and spend time with family and friends.
in full and have students identify the parts of speech of all
the words in the sentence. 6a Do this exercise as a class. Write the sentence on the
board and elicit the correct answer.
1 Many electronic devices use a great deal of energy so unplug
them when you can. A a clause (reusing here is a verb used in noun form, but it forms
2 You should unplug these devices when not in use. part of the subject of the clause).
3 It might seem hard, but you will save money.
4 Many people neglect to do this because they simply do not have 6b Ask students to do the exercise individually and then
check in pairs. Write the answers on the board then
the time. OR Because many people simply do not have the time,
feedback by asking students for their opinions on the ideas
they neglect to do this.
in the sentences.
2–3 Get students to do these exercises individually then
1 Many people disagree that our planet is being harmed by our
check with the class.
wastefulness.
2 1 B 2 B 3 A 4 A 2 Experts speculate that we will soon double the amount of waste
3 1 C 2 E 3 D 4 A 5 B we discard.
3 We must take into consideration that whilst it might be easier to
just use resources freely, it will not help the environment.
Extra!
Student’s Resource Book > Language development p. 39
If students need further practice with subordinating
MyEnglishLab > 4a Language development
conjunctions and clauses, ask them to complete the
sentences in Exercise 3 (1–5) in their own way. Then divide
them into pairs to check their answers. For feedback, ask Writing p. 62
for volunteers to share their ideas and use the class to peer
Lesson objectives: learn how to give your opinion and
check for accuracy. You may wish to write their ideas on
develop your arguments; Test practice: Task 2 (Opinion
the board.
essay)
4 Students do this exercise individually then check in pairs.
Feedback asking them to justify their answers according to Warm-up
the rules of punctuation. If useful, project the text on the Write on the board Old/New/Both. Divide students into
board to show the punctuation. pairs and give them 3–4 minutes to think of some objects
which have old and new versions, such as film, car, building,
Life is not all about spending money. Thinking about saving money
gadget, etc. Write these examples on the board and ask
and resources can be really beneficial. If you are careful with
students to discuss whether the old or new versions of the
money and resources, you may be able to afford some of the items objects are better, or both are as good. Feedback by asking
you really want in the future. You will be aiding the environment a few pairs to share their ideas.
too as wasting resources is one of the largest environmental
problems in the world. 1 Ask the class to clarify what the joke in the cartoon is.
Whenever you think about disposing of something, consider Then divide students into small groups and give them four
whether you can do anything else with it. Think of activities you can to five minutes to discuss the following questions: Are you
do which do not involve resources. Whereas watching television pessimistic or optimistic about our attitudes towards recycling?
for an hour uses power, going for a walk does not consume any Why? How well is recycling done in your country? How could
resources. Small steps like this can make a considerable difference. it be improved? Ask some students to report back on their
group’s discussion.
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50
Warm-up Warm-up
Write the beginning of a sentence on the board, e.g. I really Divide students into pairs and give them 3–4 minutes to discuss
enjoy learning English… . Nominate a student to choose a the following question: If you had all the money in the world for
signposting word such as but or because. Then nominate one day, what ONE item would you buy and why? Round up by
another student to finish the sentence. Divide students asking a few students to share their ideas with the class.
into small groups and ask them to repeat this with their
own sentences. Three or four examples will be enough. 1 This could be done as a class. First, elicit the names of the
Feedback by eliciting some sentences. items. Then divide students into groups to discuss and
agree on how much they think each item is worth. Read
1a Begin by referring students to Expert grammar on page out the answers and for each one give the group with the
178 and answer any questions which arise. Students then closest guess a point. The group with the most points wins.
do the exercise individually before checking in pairs. Get
feedback from the class. A Antilla (the world’s most expensive house) – worth $1 billion.
B Gold-plated Bugatti – worth approx. $10 million.
1 E 2 G 3 B 4 I 5 A 6 D 7 H 8 J 9 F 10 C C The Wittelsbach-Graff Diamond – worth $80 million.
1b Do this exercise as a class to check students’ 2 Elicit the parts of speech of the words given and drill
comprehension. the pronunciation. Students then complete the exercise
1 he, she, his, her, they, we, our, you, your, etc. 2 plural nouns
individually. Get feedback from the class.
and people, longer phrases or ideas 3 both 4 which – nouns 1 value 2 materialistic 3 gadgets 4 brand 5 status symbol
and whole phrases/ideas, who – people, where – places 6 successful 7 possessions
2 Ask students to do this exercise individually and then 3 Divide students into pairs or groups to discuss the
compare their answers in pairs before class feedback. questions. Remind them to give full answers and focus on
Discuss any answers where more than one option is possible. connecting their ideas well. Open the discussion to the
class and elicit ideas.
1 which 2 This/Their 3 they 4 These/This, their
Suggested answers
3a Students could do this activity in pairs. If possible, project
1 People may spend more money than they intended to or could
or copy the table on to the board. Write in the answers as
you elicit them from the class. Elicit further examples, noting afford to. Buying brand names drives the idea of competing with
them on the table (e.g. also, next, in contrast, such as, so). others for status but could lead people into debt.
2 No, I think people are successful because they are happy rather
To add more information: furthermore, in addition than because of their possessions. Many people with lots of
To show the order of things: finally, in conclusion, initially possessions are deeply unhappy in life.
To compare or contrast: although, despite, however, nevertheless, 3 I think the entire world is becoming more materialistic because
on the contrary, whereas the opportunities for consumption have risen everywhere in
To give examples: for instance, in particular recent years.
To show reasons and results: consequently, due to, therefore 4 Materialism might be beneficial because it creates employment.
However, it is negative because it is not the most important aspect
3b Ensure students do this exercise individually to give
them practice in signposting words. They can check their of life and may bring out the worst in people.
answers in pairs before feeding back to the class. 4a Refer students to the descriptors. The exercise itself can
1 On the contrary 2 Although 3 due to 4 In addition 5 Initially be done as a class to ensure all students are aware of the
6 However 7 Furthermore 8 in particular 9 therefore
different pronunciation features.
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1B 2D 3C 4A Suggested answers
1 Examples: car, phone, computer, photos, pets, jewellery. Perhaps
4b–c Play the recording and elicit the answer. You may need
they were given to you by someone special.
to play the recording more than once. Ensure students can
2 Perhaps the influence of parents, or peer pressure. Students’ own
justify their answer.
answers
4b Speaker 2 has the best pronunciation of the two. 3 Students’ own answers
4c The first one is more likely to get a higher score. The speech
2 If useful, refer students to the Test strategies on pages
is connected and there is stress on important words. The second
170 and 172 and the Help notes. Clarify any points as
example has flat intonation, words aren’t connected and individual
needed. Set a time limit of 20 minutes for the reading to
sounds are sometimes hard to hear.
mirror test conditions. Ensure students do the test task
5a–b If useful, first refer students to the Test strategies on individually and without dictionaries. After 20 minutes,
page 175. Then give them 1 minute to read the questions ask them to check their answers with a partner before
and consider their answers. They then work in pairs feeding back as a class. Spend some time discussing why
and take turns asking and answering the questions. If answers are correct or incorrect and locating the relevant
possible, students record or take notes on their partner’s information in the text.
performance. 1 D 2 E 3 A 4 B 5 C 6 F 7 comfortable lifestyle
5a Suggested answers: 8 other people 9 change 10 time
1 Yes, I think brands are important, especially for more affluent
3 Divide students into pairs to analyse their use of the test
people but also younger people as well (although they no doubt strategies. Then discuss ideas as a class.
favour different brands). I think this is because a lot of people feel
4 Check students understand the statements (enhance =
the need to keep up with their peers, or in the case of teenagers,
improve, vague = not specific, notion = idea, evaporate =
to be seen to be trendy and cool. dry up/disappear, bolster = support) then divide them into
2 People are influenced by advertising in a multitude of ways; they small groups to discuss them. You could discuss the first
may identify with the lifestyle presented in the advert or may be question as a class, or model a response to it yourself.
subliminally attracted to colours, music or messages in the adverts. Monitor to check students are giving full answers. Round
3 In my opinion, there is a lot of pressure on people when it up by eliciting opinions and reasons.
comes to technology and having the latest devices and gadgets.
Suggested answers
This can be seen when people discuss the functionality of their
1 People may hope that expensive clothes, cars or houses may give
new phones and so on.
them prestige in the eyes of others and increase their status.
4 Yes, I do. There are far more important things in life than acquiring
2 Sometimes people regret a purchase and even return it to the
possessions – we should be more concerned about spending quality
shop. The buying of something was probably enough and instead
time with friends and family, looking after our own health and well-
of cheering you up, it may have provoked worry or guilt about
being and integrating with those in our local communities.
the money spent and thus have the opposite effect of what it was
5b Students’ own answers
intended to have.
6a–b Ask students to listen to their recorded performances and 3 People may try to acquire a certain image and to give others
analyse them using the questions. Alternatively, they should a different impression of who they really are by what they buy,
review their notes from Exercise 5a. Ensure they give each wear, etc.
other advice on how to improve. Feedback by asking who is 4 There may be a lot of pressure to conform to a certain standard
going to focus on which areas of pronunciation. of living if the people around you live in a certain way.
Student’s Resource Book > Speaking p. 44
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Writing pp. 68–69 4a You could do this as a class, guiding students through the
descriptors as necessary.
Lesson objectives: plan how to write an opinion essay 4b Ask students to do this exercise individually, then feedback
for Writing Task 2; Test practice: Task 2 (Opinion essay) to the class.
Warm-up 1, 2, 4 and 5
Write brand slogan on the board and elicit the meaning 4c For this exercise, divide students into pairs and ask them
from the class (a phrase which companies use to advertise to show each other a piece of their writing, for example
their products, e.g. Just do it – Nike). Divide students into the last essay they wrote, in order to answer the question.
pairs and give them 3–4 minutes to think of a slogan they 5a–b These exercises can be done as a class. For Exercise 5b,
know. Then put two pairs together and ask them to try to ask students to volunteer their sentences. Write some on
guess the company and/or product within two minutes. the board.
Feedback by discussing the slogans chosen.
5a Answers the question: 1. Describes the essay structure: 2, 3.
1 Divide students into pairs to discuss the questions. Get 5b Suggested answers:
feedback from the class and write any useful vocabulary Opinion: From my point of view, I firmly believe ...
on the board. Describing structure: I will discuss …, X will be outlined.
2a–b If useful, refer students to Expert writing on page 194
and clarify any points as necessary. Ask students to do the 6a–b Give students 2 minutes to write some ideas then set a
exercise individually and then compare with a partner. Get time limit of 40 minutes to write their essay.
feedback from the class. Elicit why the opinions given are
suitable or unsuitable for the essay. Expert IELTS
2a Suitable answers: 1, 4, 6, 7 Discuss how students should divide the 40 minutes for the
2b Suggested answers: 1, 4, 6 and 7 all directly relate to the essay in the real exam. For example, 2 minutes to read and
specific question being asked. 2 does not deal with people’s values,
understand the question, 3 minutes to brainstorm ideas,
3–4 minutes to organise them, 25 minutes to write the
it focuses on society and economics. 3 concentrates on social media
essay and 6–7 minutes to review, check and edit.
which is outside the scope of the question and 5 deals with the
price of possessions, but the question asks about value in terms of
personal importance. 6a Suggested answers
Answer: It is not bad that young people spend money on fashion
3 Focus students’ attention on the table and check they and gadgets.
understand the task. Give them 2 minutes to write down Reason 1: Provides employment. Supporting argument: Not only
some ideas. Make sure you adhere to the time limit to give for bosses, but also for workers, wages are necessary to live.
realistic test practice. Ask students to compare their ideas Reason 2: Some possessions are necessary. Supporting argument:
in pairs before feeding back to the class.
Can make people feel good and help people in their daily lives, for
example, mobile phones.
Expert IELTS 6b Model answer
It can be difficult for students to generate ideas for Writing Consumerism is a growing part of life in many modern countries.
Task 2. This could be due to levels of maturity or limited life It cannot be denied that people, especially younger people, spend
experiences. As such, encourage them to keep a notebook a considerable amount of money on fashion brands and electronic
of essay ideas from the Writing and Speaking Part 3 gadgets as a part of this consumerism. However, this is not
discussion tasks in class to help them develop confidence in necessarily a negative action. This essay will explore how this kind
this aspect of the test. of consumerism is necessary and beneficial for society by evaluating
how such purchasing creates employment and enriches lives.
Suggested answers Firstly, expensive fashion brands and electronic gadgetry provide
Ideas Supporting arguments employment for many people. For example, fashion brands not
only make the designer rich, they also provide an income for
Consumerism Children want to have similar products as
puts unnecessary their peers in order to fit in to the group, people who make the garments, people who ship the garments
demands on some poorer people may feel inadequate if they and those who work in the shops that sell the garments, which
people. cannot afford to buy new products. might even include young people if they have a part-time job.
Consumerism It is good for society to have people who This kind of job creation is an essential part of life and provides
instils aspiration in desire more as this drives them to be an income to enable people to feed their families or pay for their
many people. creative and hard-working. It also drives studies, for example.
the economy. Secondly, while many people might consider expensive fashion and
Consumerism Often people buy things without thinking gadgets a luxury, they can sometimes be considered a necessity.
leads to people whether they genuinely need or want Having glamorous clothes can give a sense of happiness and can
accumulating too them. Many of these items may be quickly even bring popularity to an individual. These are essential factors
many possessions. forgotten about and take up valuable for some people. In terms of technology, some expensive gadgets
storage space in people’s houses.
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are vital for individuals to perform daily tasks. One such example
is the mobile phone which provides the internet and all of its
associated benefits such as connecting young people and enabling
them to keep in touch with friends, family and co-workers. In
addition, games and internet access can educate young minds. The
more recent the games and faster the devices, the easier people
can use them.
For the above reasons, spending on fashion and gadgets cannot be
considered unnecessary for young people. It brings us beauty,
convenience, communication and education, while providing much
needed jobs throughout the world.
Review p. 70
The aim here is to give practice and consolidate the language
and vocabulary covered in the module including verbs
of thinking, signposting words, punctuation and pronoun
referencing. These exercises could be set for homework or
as a class progress test (with a suggested time limit of 20–30
minutes).
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