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    2021 03 15 SEDA Agenda Packet

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    Sinclair Broadcast Group - Eugene
    The Eugene Emeralds baseball team is entering a new chapter as they have been promoted to a higher league that requires a longer season and larger stadium. While excited for the opportunity, their current stadium PK Park will not meet the new requirements. They cannot remain at PK Park and must either build a new stadium or risk being moved to a new city by Major League Baseball. This presents an opportunity for the Emeralds and Springfield to partner on a new stadium that would benefit both the team and community for generations to come.

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    2021 03 15 SEDA Agenda Packet

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    Sinclair Broadcast Group - Eugene
    2K views15 pages
    The Eugene Emeralds baseball team is entering a new chapter as they have been promoted to a higher league that requires a longer season and larger stadium. While excited for the opportunity, their current stadium PK Park will not meet the new requirements. They cannot remain at PK Park and must either build a new stadium or risk being moved to a new city by Major League Baseball. This presents an opportunity for the Emeralds and Springfield to partner on a new stadium that would benefit both the team and community for generations to come.

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    2021 03 15 SEDA Agenda Packet

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    The Eugene Emeralds baseball team is entering a new chapter as they have been promoted to a higher league that requires a longer season and larger stadium. While excited for the opportunity, their current stadium PK Park will not meet the new requirements. They cannot remain at PK Park and must either build a new stadium or risk being moved to a new city by Major League Baseball. This presents an opportunity for the Emeralds and Springfield to partner on a new stadium that would benefit both the team and community for generations to come.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    2K views15 pages

    2021 03 15 SEDA Agenda Packet

    Uploaded by

    Sinclair Broadcast Group - Eugene
    The Eugene Emeralds baseball team is entering a new chapter as they have been promoted to a higher league that requires a longer season and larger stadium. While excited for the opportunity, their current stadium PK Park will not meet the new requirements. They cannot remain at PK Park and must either build a new stadium or risk being moved to a new city by Major League Baseball. This presents an opportunity for the Emeralds and Springfield to partner on a new stadium that would benefit both the team and community for generations to come.

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    © All Rights Reserved
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    of 15

    ATTACHMENT 4, PAGE 1 OF 15

    A New Chapter for Ems Baseball


    The Eugene Emeralds are entering a new chapter in our long and storied history. For the last 47 years, the Emeralds have played
    short-season professional baseball. Historically, our season started in mid-June and ended Labor Day weekend. Due to the re-
    cent agreement with Major League Baseball, the Emeralds have been promoted two levels to High-A long season professional
    baseball with a new affiliate in the San Francisco Giants. Essentially, our baseball season will start in early April and end in
    September. What used to be a 76 game season will now be 132 games. This new agreement also stipulates additional stadium
    guidelines which will be virtually impossible to accommodate at PK Park.

    While we are absolutely thrilled about all the new developments, the Emeralds find themselves in a challenging situation at PK
    Park due to several key aspects: an overlapping season with the Ducks, competing concessions, sponsorships, ticketing sales,
    and facility access. When the agreement between the University of Oregon and the Emeralds was forged in 2009, there was
    never a thought of long season baseball with 74% more games. This significant overlap can work in the very short-term, how-
    ever, MLB stadium requirements are mandated to be completed within the next 4 seasons. We cannot meet these requirements
    at PK Park, therefore our only viable options are to either build a new stadium in the Eugene/Springfield area, or MLB will move
    the Emeralds to a new market.

    This situation provides a wonderful opportunity for the Emeralds to build a new home in a community where we’ve established
    significant ties and history. Additionally, Springfield is also in a unique position to acquire a respected Minor League profes-
    sional baseball team who has proven for 6+ decades to be a valuable asset. It’s undeniable that the affordable family fun we
    provide at the Emeralds significantly improves the quality of life of our local citizenry. While unimaginable, the simple fact is that
    MLB will relocate the Emeralds to a new region if stadium requirements aren’t met within their window. It goes without saying
    that this cannot be an option; we love this community! Given an opportunity to present a more refined stadium proposal to the
    SEDA board, we will propose various creative ideas for cooperative community growth and success.
    ATTACHMENT 4, PAGE 2 OF 15
    Elmore Sports Group

    Three generations for future generations


    ATTACHMENT 4, PAGE 3 OF 15
    Elmore Sports Group teams
    High-A Affiliate – San Francisco Giants Double-A Affiliate – San Diego Padres
    Owned by Elmore Sports Group since 1983 Owned by Elmore Sports Group since 2019

    Low-A Affiliate – Anaheim Angels


    Double-A Affiliate - Milwaukee Brewers Owned by Elmore Sports Group since 1992
    Owned by Elmore Sports Group since 1987

    Major League Baseball Partner League


    Low-A Affiliate – Cleveland Indians Owned by Elmore Sports Group since 1981
    Owned by Elmore Sports Group since 2016

    East Coast Hockey League


    Major League Baseball Partner League Affiliate – Colorado Avalanche
    Owned by Elmore Sports Group since 1985 Owned by Elmore Sports Group since 1994

    ATTACHMENT 4, PAGE 4 OF 15
    BRINGING JOY & CREATING MEMORIES
    The Elmore Sports Group is the largest owner of Minor League
    Baseball teams in the country. For almost half a century,
    Elmore Sports Group has brought first-rate affordable family
    entertainment to communities throughout the United States.

    Baseball is just the beginning. We specialize in events and


    activities that bring joy and create shared memories.

    Nearly 3 million families, friends and fans young and old


    annually enjoy concerts, corporate outings, charity events, and
    group hospitality, all with first-class food and beverage operations
    and facilities management provided by Elmore Sports Group.
    ATTACHMENT 4, PAGE 5 OF 15
    FRANCHISE
    HISTORY
    ATTACHMENT 4, PAGE 6 OF 15
    SUCCESS ON THE DIAMOND
    Founded 66 years ago in 1955 as a charter member
    of the Northwest League, the Emeralds have been a
    tradition for generations of Oregonians.

    Over the years, the Emeralds earned 6 Northwest


    League Championships. In 2018, the Ems were
    recognized as the top marketing and promotions
    team in 2018. In 2020, the Ems won the coveted
    Freitas Award which honors franchises that have
    demonstrated long-term success and sustained
    excellence in the business of Minor League Baseball.

    During their illustrious history, the Emeralds have


    seen hundreds of their players promoted to the
    Major Leagues, including Hall of Fame Mike Schmidt
    and 2011 World Series MVP David Freeze.

    ATTACHMENT 4, PAGE 7 OF 15
    SUCCESS WITH THE FANS
    Based on our individual tickets sales from the
    2019 Season, Ems Fans don’t just come from
    the Eugene/Springfield area.

    Fans from the Eugene/Springfield area: 85%

    Outside the Eugene/Springfield area: 15%

    Fans from the State of Oregon: 97%

    Total fans during the


    2019 Season – 131,467
    PK Park Attendance Record

    Total Fans since 1955: Over 8 Million

    ATTACHMENT 4, PAGE 8 OF 15
    Ems fans data
    Top 5 Zip Codes
    97401, 97402, 97477, 97405, 97478

    6 - 10 Zip Codes
    97404, 97408, 97403, 97440, 97448

    11 - 15 Zip Codes
    97424, 97487, 97426, 97446, 97475

    16 – 20 Zip Codes
    97455, 97439, 97489, 97471, 85004* (AZ)

    21 - 25 Zip Codes
    97437, 97205, 97463, 97452, 97431

    25 – 30 Zip Codes
    97321, 28269* (NC), 97459, 97454, 97479

    *OREGON ZIP CODES UNLESS SPECIFIED OTHERWISE ATTACHMENT 4, PAGE 9 OF 15


    SUCCESS in the community
    Every summer the Emeralds partner with the
    Boys & Girls Club of Emeralds Valley and
    American Cancer Society to raise over $500K for
    their causes through off day programs such as
    Field of Dreams and Relay for Life. We also host
    community events like National Night out with
    Eugene Police to raise awareness.

    The Emeralds have joined forces with local non-


    profit organizations for special fundraisers at the
    ballpark through ticket sales, jersey auctions, in-
    game auctions, and 50/50 raffles to donate over
    $50,000 a year.

    Emeralds front office, mascot and players donate


    over 600 hours of community service a year.
    ATTACHMENT 4, PAGE 10 OF 15
    New
    Stadium

    ATTACHMENT 4, PAGE 11 OF 15
    Stadium Site
    Professional Baseball Stadium with an
    investment of
    $30M - $40M

    Premium picturesque location with


    excellent access to highways

    Spur dynamic growth in the


    Glenwood area

    A unique opportunity for Springfield


    to bring a historic, award winning
    and proven professional sports
    franchise to the city

    Add to the tremendous quality of life


    and entertainment options for the
    greater Springfield / Eugene residents

    ATTACHMENT 4, PAGE 12 OF 15
    emeralds & city of
    springfield partnership
    • The team had 280 different groups in 2019 that included
    hospitality during their gameday experience
    • Groups ranged from as small as 12 fans to many groups with
    over 700 fans
    • In a new stadium we estimate over 500 different groups and
    over 225,000 individual fans
    • In a new stadium we estimate 2,000 seats sold as Season
    Tickets
    • The Emeralds will need to expand their full time year-round
    staff from 14 to upwards of 30 people
    • Opportunities to share customer data information between
    the Emeralds and Springfield Economic Development
    Agency

    ATTACHMENT 4, PAGE 13 OF 15
    emeralds & city of
    springfield partnership
    NEW STADIUM AS AN ADDED VENUE FOR THE
    COMMUNITY

    • Haunted Stadium for the month October

    • Santa’s Village and Holiday Light show at the


    Ballpark

    • Corporate meetings, events and hospitality with


    meeting space for groups from 25 to 750

    • Unique outdoor concert venue for 12,000 fans

    • Areas would include state of the art video


    conference equipment, sound equipment, smart
    boards and more

    • Premier venue to host High School graduations


    ATTACHMENT 4, PAGE 14 OF 15
    Since 1955, generations of Oregonian families have made Emeralds baseball their summer tradition year-after-
    year. After the move to PK Park in 2010, the Ems have welcomed over 1.2 million fans. During that time the Ems
    were awarded multiple Golden Bobble Heads (a prestigious award for creative promotions) for our superior game-
    day fan experience. In December 2020, the Ems were the recipient of the Freitas Award which recognizes the top
    Minor League team in the country; this encompasses everything from promotions, community service, to financial
    success. Adding to our fan experience, the Emeralds have produced over 400 Major League players and have won
    6 Northwest League titles. With the recent promotion to High-A Baseball, the Emeralds will showcase talent not seen
    in this market since Mike Schmidt played for the Emeralds in the 19702s. By building a new stadium in Glenwood,
    ATTACHMENT 4, PAGE 15 OF 15
    Springfield has the opportunity to ignite a dynamic spark that will set off tremendous growth in this community.

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