Efc Sponsorship Proposal 2019
Efc Sponsorship Proposal 2019
Efc Sponsorship Proposal 2019
WHY YOUR BUSINESS WILL BENEFIT FROM B EING INVOLVED WITH EPPING FOOTBALL CLUB
Football in Australia is continuing to grow in popularity as a sport for all ages and is one of the most family friendly sports in the
country.
Epping Football Club (Formerly Epping YMCA Football Club) is one of the North West Sydney fastest growing and favourite soccer
clubs, increasing its player and membership numbers by approximately 10% every year. We have a great history and reputation for
playing fair, winning premierships, being community orientated and having great supporters.
Our club is located in Epping West and our home ground, Epping West Park has recently undergone a fifteen-million-dollar
redevelopment by Parramatta City Council to include both a fully illuminated, full size and three quarter all weather synthetic soccer
fields. The entire Epping West Park has been transformed to accommodate many sporting activities, not only soccer but cricket &
netball, basketball plus numerous community activities including cycle paths, walking tracks, table tennis, playgrounds,
skateboarding parks, picnic areas, and a future leash free dog park plus parking for 133 cars.
The club has been established since 1962 and fields men’s & mixed teams in the Gladesville-Hornsby Football Association (GHFA)
and fields girl's & women’s teams in the North West Sydney Women’s Football Association (NWSWF).
CLUB HISTORY
Our Club has approximately 1000 members, made up of junior and senior players and many loyal past and retired members who
continue to support our family club throughout the seasons.
The football club and its members invest both money and time in introducing and teaching juniors the skills to play football and have
many teams competing in every age group, both boys and girls. Our men’s teams continue to compete at the highest levels and our
women’s teams are arguably the most successful in the association.
Epping Football Club has the most successful Premier League history (measured by premiership titles) as shown by GHFA records
beginning in 1977, winning 6 premierships, and 3 championships between 1977 and 2012.
The Epping Football Club Ladies are a founding member of the North West Sydney Women’s Football Association (NWSWF) and
have represented the club at the highest level, winning multiple association titles, and regularly contesting the Champions of
Champions and State Cup competitions. In recent years, the club has won the prestigious NWSWF Club Championship, being the
best performing club in 2012, 2013, 2015 and 2016. Our ladies’ teams compete on Sundays with our ages ranging from Under 7
through to All Age.
In season 2016 & 2018 we also won the GHFA Club Championship for the first time since 1982. As far as we know, no other club has
won both the NWSWF and GHFA Club Championships in the same year!
WHY SPONSOR…
We’d like to offer your business our support and the opportunity to promote your interests to the thousands of people who visit our
club each week throughout the year and the many more who follow our club’s progress. We are continually updating our website
which is widely received by the Epping Football community and is consuming around 40,000 hits per season which is about 3000 per
month during the season, which will furthermore offer your business great exposure.
We are continually looking for new avenues to expose your companies brand. As a non-profit organisation, sponsorship is a big part
of our income to help us develop our kids into, not only better footballers but better members of the community. We invite you to
become a valued sponsor of our club and share in our success.
Please consider the following sponsorship options or please don’t hesitate to call to discuss any other ideas you may have to get
involved with our club. Thank you for your time and we hope to build a strong relationship with you and your business.
MEMBERSHIP
Our membership numbers currently sit at 1000. In 2019 we aim to increase that number to 1100+ members. We believe this is a
realistic goal especially with the way the Epping and surrounding area are developing and quickly growing into a vibrant and busy
Sydney suburb. With our ongoing successes and new facilities, we believe the club is on a projection for large future growth.
PLAYERS
The club continues to be family based and welcomes members both playing and non-playing from all walks of life, catering to
juniors, boys and girls, men and women.
We have 1000 players at Epping Football Club and we have been growing at about 10% over the last 5 years. Our players range in
age from 6 to 55 with both boys and girls teams, as well as men and women’s in all divisions up to our premier league men and
women. Over the last two seasons we have seen our biggest growth and we are predicting our biggest increase in players ever in
2019 on the back of a stellar 2018 which saw 9 of our 16 competitive sides play finals and 6 of those teams played in grand finals
with 3 teams winning and becoming champions.
DEMOGRAPHICS
Epping Football Club has a wide-reaching audience which includes the surrounding suburbs of Eastwood, Beecroft & Carlingford. The
Australian Bureau of Statistics recent census data reports that Epping has:
Situated at Epping West Park we have been in the same location for the past 57 years. The redevelopment of the park is in its
infancy, with future development plans to include a new club house with storage facilities & canteen, upgraded tennis courts and
the expansion of the YMCA.
Our fields are fully maintained by the council and with the all-weather synthetic surface, they will always remain in good condition.
This new surface will extend the use of the fields to greater accommodate games that would usually be washed out due to
inclement weather.
All Mini’s games (6 – 8 years) are played on the sporting fields of Karonga School – With the entrance off Pennant Parade.
In recent years, the club has organised many fundraising & social events such as trivia nights, State of Origin & World Cup Soccer
events. We have been invited on numerous occasions to participate in the half time entertainment support for both the Western
Sydney Wanderers & Sydney FC. This array of different events allows members of all ages, families and individuals to socialise and
build a sense of community spirit. During these events we invite and acknowledge sponsors for their support, where possible.
FREQUENCY OF GAMES
The 2019 winter soccer season runs from April to September and the new park is expected to be in high demand with an
unprecedented amount of local games expected to be played on both Saturdays & Sundays. The Epping West Park has
approximately 22 game weekends per year with attendances between 200 and an expected 2,000 on carnival days. Audiences
include not only our member supporters but our opposing team supporters, who predominantly come from surrounding suburbs.
ADDITIONAL EXPOSURE
Epping West Park attracts a much larger audience than just Epping Football Club players & supporters due to the numerous new
facilities. This additional audience will increase your exposure to your brand signage.
The newsletter is sent out monthly and consists of club updates, generally football around the GHFA & NWSWF updates, event
updates, photos from the past months and sponsors branding & information.
Epping Football Club has a growing number of followers, this is a new area of social media by the club that we are looking to explore
& develop further. Every sponsor will get an acknowledgement post throughout the season.
The opportunities are endless to promote your business on Epping Football Club apparel and merchandise. We constantly promote
our major & partner sponsors. We promote through all mediums, regularly communicating with members, life members, sponsors,
coaches/officials and Epping Football Club supporters.
Note that we have a dedicated & committed major match shirt sponsor who we partner with, for 2019 therefore match game shirt
signage sponsorship is currently unavailable.
Sponsors messages are frequently displayed with banners on the club website. We are always supportive of new content to re-
engage our members to ensure that the newsletter remains fresh and appealing for our readers.
With a consistent updated site including weekly photos & match reports during the season, we expect many more weekly visitors.
WE KNOW FROM RESEARCH THAT…
• Sponsoring sports clubs can provide unique opportunities for businesses and help them develop in ways that general
advertising doesn’t.
• Consumers are generally aware that official sponsors contribute to the events or sports they love, and research shows that
sports fans have a more positive perception of event sponsors.
• Sponsoring sporting clubs can help create loyalty towards your brand.
• Sponsoring sports clubs can increase brand awareness.
• Staff working for the sponsoring business may develop a sense of pride and clients a sense of respect with the knowledge
that the business is supporting the community.
• Sponsoring a sports club can help to grow community support and a positive perception for the business.
• Access for your brand to target your market: Local residents of Epping & surrounding areas.
• It’s enjoyable to actively support your local team.
• These benefits for businesses can continue well after sponsorship.
• Allows relationships with other local businesses & communities to flourish into other yet considered opportunities.
SPONSORSHIP PACKAGES
Signage: 2 x Banners on the fence of main field. 2000mm x 1000mm, utilisation of a collapsible shade structure branded with the
major sponsor company logo. A banner will be utilised at all events and functions throughout the season held by Epping Football
Club. Note that due to council regulations, all signage shall be temporary and will be set and dismantled before and after every
weekend competition.
Media Coverage: Acknowledgement within any media campaigns, that provide the opportunity. Match shirts worn by all players for
any directly related Epping Football Club publicity.
Website & Social Media: Regular photos of players wearing game shirts to be uploaded weekly onto all our social media including
website, Facebook and any future platforms that the club may embrace, along with links on the monthly newsletter.
Major sponsor logo, advertising and website link on the club website & Facebook page.
The major sponsor will get an acknowledgement post throughout the season.
Newsletter:
Major sponsor logo, advertising and company website link on the club newsletter. The availability to have regular company articles
within each newsletter for members, in two locations within the newsletter.
Distribution of your promotional materials at all club functions throughout the season and company supplied banner displayed. All
events hosted by Epping Football Club will proudly acknowledge your company and contact person as the club’s major sponsor.
Promotional material provided by the major sponsor should be beneficial to either our members directly and/or the club. This could
be in the way of product, vouchers, discounts, membership benefits or monetary rewards directly back to the club.
Invitations and an opportunity to present trophies at the club’s end of season events.
Epping Football Club stickers to display on your vehicles and at your business reception. “Epping Football Club – Proud Sponsor”,
letting the community know of your support Investment:
Cost:
$TBA per year plus GST – For the forthcoming season 2019 –2020, this major sponsors package is unavailable, as we are delighted
to have Heath Dockery from Di Jones Real Estate supporting the club.
Fundraising Gratuities: A request for product, vouchers, packages twice a year to be provided by the major sponsor to allow the club
to auction off, offer as prizes or rewards, at club fund raising functions. Full acknowledgement of the gratuity of the major sponsor
to be announced at the club event.
The ‘Partner Sponsors’ Package Includes:
Signage: 1 x Banner on the fence of main Epping West field. 2000mm x 1000mm, this banner will be displayed upon the ground
fencing at every Epping Football Club weekend competition. Note that due to council regulations, all signage shall be temporary and
will be set and dismantled before and after every weekend competition.
Website & Social Media: Partner sponsor logo, advertising and website link on the club website & Facebook page.
Newsletter: Partner sponsor logo, advertising and company website link on the club newsletter. The availability to have
opportunities of company article within one location of the newsletter.
Promotional Material & Events: Distribution of your promotional materials at all club functions throughout the season. All events
hosted by Epping Football Club will proudly acknowledge your company and contact person as club’s partner sponsor.
Promotional material provided by the partner sponsor should be beneficial to either our members directly and/or the club. This
could be in the way of product, vouchers, discounts, membership benefits or monetary rewards directly back to the club.
Epping Football Club stickers to display on your vehicles and at your business reception. “Epping Football Club – Proud Sponsor”,
letting the community know of your support Investment:
Fundraising Gratuities – A request for product, vouchers, packages twice a year to be provided by the Major Sponsor to allow the
club to auction off, offer as prizes or rewards, at club fund raising functions. Full acknowledgement of the gratuity of the major
sponsor to be announced at the club event.
Newsletter: Partner sponsor logo, advertising and company website link on the club newsletter.
Promotional Material & Events: Distribution of your promotional materials at all club functions throughout the season. All events
hosted by Epping Football Club will proudly acknowledge your company and contact person as club’s partner sponsor.
Promotional material provided by the partner sponsor should be beneficial to either our members directly and/or the club. This
could be in the way of product, vouchers, discounts, membership benefits or monetary rewards directly back to the club.
Epping Football Club stickers to display on your vehicles and at your business reception. “Epping Football Club – Proud Sponsor”,
letting the community know of your support Investment:
Fundraising Gratuities – A request for product, vouchers, packages twice a year to be provided by the Major Sponsor to allow the
club to auction off, offer as prizes or rewards, at club fund raising functions. Full acknowledgement of the gratuity of the major
sponsor to be announced at the club event.
If you would like to have a specific package tailored for you, we are open to suggestions and ideas, for further sponsorship
opportunities please call or email to discuss.