The Entrepreneurial Mind

7641 Island – Business Plan

Commercial Establishment., Ermita, Manila, 1000

BUSINESS LOGO

The symbols are selected to fully represent the following:

 Coffee Mug
The half glass of coffee located at the left side of the logo symbolizes the cafe
business. It is said that coffee can help people feel less tired and can increase
energy level. Just like a coffee, the 7641 Island souvenir cafe provides comfort
and peace for those people who want to take a break by showing the true beauty
of the Philippines
 Coconut Tree
As shown in the logo, the tree is formed from the smoke of the coffee. The
Philippines is known for its eminent and idyllic natural environment. In 7641
Cafe, you can feel the nature in every taste and smell the fresh breeze in the
country from its products without spending too much in travel.
 7641 Island
When it comes to natural beauty, the Philippines is a place to be. 7641 Island
stands for the number of Islands in the country, where you can find a variety of
natural resources and abundance of delicious foods.
 Location Mark
The location mark at the right most part of the logo is designed with the concept
of the Philippine flag. 7641 Island souvenir cafe offer an all in one experience
where you can feel the places and products that can be found in the 7,641 islands
here in the Philippines.

VISSION
To be recognized as the best souvenir café shop introducing the Philippines to the world,
admired for its products, authenticity and innovation, that ensures to provide the best
possible service to the customer.

MISSION
7641 Island is fully committed to:
 Offer our customers with high quality experience, that will make them feel the
true beauty of the Philippines.
 Provide authentic souvenir products and wide-range of delightful Filipino-
inspired desserts and beverages.
 Create a friendly environment and innovative work team to make a good quality
service.

BSCE 3A -THE ENTREPRENEURIAL MIND

The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000

OBJECTIVE
7641 Island aims to be the best café shop in the country and will represent the whole
country both in the coffee industry and souvenirs.
 Introduce the beauty of the Philippines to the Filipinos as well to foreigners.
 Produce high quality drinks and desserts with freshly harvest ingredients.
 Help local souvenir shops to market their products to a wider reach.
 Help local farmers in their business by incorporating their fresh harvests in our
products.

BACKGROUND OF BUSINESS
7641 Island is a souvenir café shop that is established in year 2021. It offers high quality
drinks and desserts made from fresh ingredients produced in the Philippines. It also offers
vivid and beautiful souvenirs from famous local shops in the country. Some of the
souvenir items include coffee mugs, shirts, postcards, hand-made collection and others.
The main concept of the café shop is ‘Island’ thus incorporating the culture and
authenticity of the archipelago by using the famous tourist spots of the country for
naming the drinks and desserts. The main concept will also be manifested in the interior
design and mood of the business.

PRODUCTS AND SERVICES

This business is a combined cafe and souvenir shop. Most of the menu for the cafe is
based on locally famous ingredients in the country like the tropical fruits such as coconut,
mangoes, banana, pineapple, java plum and many more. For the souvenir shop, the place
where the business is will feature the items of that place. For example, if the business is
in Manila, the souvenir items will be focused on Manila only.
Below is the list of menus to offer in the business:

BEVERAGES
 Chocolate Hills – a classic chocolate Frappuccino
 Hundred Island- Citrus drink (Combination of orange and grapefruit)
 Guimaras Shake – featuring its famous product, mangoes.
 Boracay Beach – soft drinks made of coconut.
 Philippine Beach – fresh coconut water.
 Philippine Tropical – Juice made of Pineapple, grapefruit, orange and pomelo.
 Halo-halo supreme- a famous combination of ube, langka, beans with milk and
leche flan on top.
 Sagada brew – iced or hot coffee featuring the coffee from sagada.
 Oriental Mindoro Tea – Iced tea with calamansi that is produced in Mindoro.
 Cold Baguio Milkshake - (Vanilla, Strawberry, Chocolate and Butterscotch)

BSCE 3A -THE ENTREPRENEURIAL MIND

The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000

DESSERTS
 Mayon Lava Cake – Chocolate lava cake with strawberry feeling
 Hundred Island Cookie – Cookies inspired by the Hundred Islands
 Ice Cream – Ube, Coconut, Avocado and Mango Flavor
 Taal de Leche Flan – The center is the leche flan which is the volcano and it is
surrounded by a sweet caramelized sugar that look like the Taal lake.
 El Nido Souffle- features the shape of El Nido island.
 Guimaras Tart- Mango tart.
 Philippine Pie – Coconut Pie with Ube.
 Davao Candies – Candy made of durian.
 Sweet Boracay Tiramisu
 Mayon Chocolate and Strawberry Shortcake
 Banaue Chocolate-Layered Cheesecake

SOUVENIRS
The souvenirs can go in actual size of the item or keychain type of souvenir. Below is the
list of items for the souvenir part of the business:
 Wooden carved jeepney - Jeepneys are the most popular transportation in the
Philippines and in due time it became one of the symbols of the Philippines.
 Hand-held fan (Abaniko) – This is a traditional fan that originated in the country.
 Wooden keychain – the keychains exhibits the quality of the creation of wood
carving by the creator. It showcases the talent of the Filipinos in art especially in
designing and wood carving.
 Hand weave bag – the same as wood carving, Filipinos are talented in weaving,
the weaving pattern shows the ethnicity of the Filipino which is part of the culture
of the ethnic groups in the country.
 Printed design of Philippine Flag – The flag of the Philippines has a great history
that make it more symbolic for the country. This design is a must as a keychain or
to put in a mug and t-shirts.

TARGET MARKET
The target audience of this business are mostly the students and the academic personnel
near the physical store. This kind of business is usually popular to teenagers. This place
may also be part of where they do their school activities and at the same time have time
to relax. Since this business is a souvenir cafe shop, foreigners that visits the Philippines
are also part of the target audience. Around 6.5 million tourists visit the country and they
usually visit the most visited places in the country and that includes Manila. In this way,
we can attract the customers to visit the Filipino inspired café.

LOCATION
7641 is located at a Commercial Establishment in Ermita, Manila

BSCE 3A -THE ENTREPRENEURIAL MIND

The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000

FLOOR PLAN

FLOOR PLAN (SCALE 1:75)

PERSPECTIVE

ISOMETRIC PROJECTION

EXTERIOR

BSCE 3A -THE ENTREPRENEURIAL MIND

The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000

INTERIOR
ORGANIZATIONAL CHART

Owner/CEO

Souvenir Inventory
Steward
Officer

Cook Server

Dishwasher

Bartender, Server
ROLES AND TASKS
 CEO (General Manager) – The CEO of the owner of the cafe is the highest
authority, where he makes major decisions and manages overall operation by
incorporating strategic direction inside the café.
 Steward – The steward is responsible for keeping the cafe clean and sanitized,
and in-charge for handling customer related concerns.
 Souvenir Inventory Officer – In-charge for overseeing and maintaining the cafe
souvenir supply, keeping track of the delivery processes, and ensuring that all the
souvenir stocks are always in place and organize.
 Cook – In-charge preparing food and assuring that all the dishes are safe and
clean before serving in any case, food adjustments may happen depending on the
customer's request.
 Dishwasher – Responsible for bussing table, washing dishes and making the
dining table available for the next customers.
 Bartender/Server – Tasked for preparing beverages and drinks, and assuring that
all the glasses and utensils are clean. He is also responsible for taking orders,
taking payments and assigned for customer-related problems.

BSCE 3A -THE ENTREPRENEURIAL MIND

The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000

SALARY DESCRIPTION
No. of Monthly Salary per Total Monthly
Staff
Staff Staff Salary
Steward 1 Php 15000 Php 15000
Souvenir Inventory Officer 1 Php 15000 Php 15000
Cook 2 Php 14000 Php 28000
Dishwasher 1 Php 13500 Php 13500
Bartender/Server 2 Php 13500 Php 27000

STARTING CAPITAL (BREAKDOWN)

Item Estimated Expense

Rent Php 30,000
Rent Deposit Php 30,000
Furnitures and Fixtures Php 15,000
 Tables and Chairs
 Cabinets
 Decorations
Equipment Php 45,000
 Baking Oven
 Hand Mixer
 Refrigerator
 Air Conditioner
 Coffee Brewer
 Blender
 Counter Machine
Tools Php 6,000
 Plates
 Mugs
 Glass Cup
 Spoon and Fork

LIST OF FURNITURES/TOOLS

FURNITURES
Item Quantity Price
Coffee Tables 3 Php 1,500
Chairs 3 Php 500
Cabinets 3 Php 1,000
Sofa 3 Php 2,000
Total Php 15,000

EQUIPMENTS
Item Quantity Price
Baking Oven 1 Php 3,000
Hand Mixer 1 Php 1,000
Refrigerator 2 Php 10,000
Air Conditioner 1 Php 15,000
Coffee Brewer 1 Php 1,000
Blender 2 Php 1,500
Counter Machine 1 Php 2,000
Total Php 45,000
TOOLS
Item Quantity Price
Plates 10 Php 200
Mug 10 Php 200
BSCE 3A -THE ENTREPRENEURIAL MIND
The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000

Spoon and Fork (Set) 1 Php 1,000

Glass Cups 10 Php 100
Total Php 6,000

LIST OF INITIAL SUPPLIES, PRODUCTS ETC

.
Item Price
Flour Php 76/Kg
Sugar and Sweeteners Php 20/Kg
Salt Php 15/Kg
Baking Powder Php 50/Kg
Coffee Beans Php 1,000/Kg
Rice Php 55/Kg
Drinking Water Php 30
Egg Php 5/Pc
Milk and Creamer Php 200
Flavoring Syrups Php 150/Liter
Straws Php 100
Tissues Php 20

BUSINESS ENVIRONMENT

INTERNAL ENVIRONMENT
 Vision
To be recognized as the best souvenir cafe shop introducing the Philippines to the
world, admired for its products, authenticity and innovation, that ensures to
provide the best possible service to the customers.
 Mission
7641 Island is fully committed to:
o Offer our customers with the highest quality experience that will make
them feel the true beauty of the Philippines
o Provide authentic souvenir products and wide-range of delightful Filipino-
inspired desserts and beverages.
o Create a friendly environment and innovative work team to make a good
quality service.
 Product and Services
This business is a combined cafe and souvenir shop. Most of the menu for the
cafe is based on locally famous ingredients in the country like the tropical fruits
such as coconut, mangoes, banana, pineapple, java plum and many more. For the
souvenir shop, the place where the business is will feature the items of that place.
For example, if the business is in manila, the souvenir items will be focused on
manila only.

BSCE 3A -THE ENTREPRENEURIAL MIND

The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000

Sample of souvenir items

 Strategy
To promote the places in the Philippines, the souvenir items will be sold in the
cafe shop. Promotion of delicious fruits all around the Philippines will also be part
of the strategy. For advertisement, maximizing the use of social media will help
the business boost its popularity. From assessment of one person in the social
networking sites, it can be a steppingstone to success.
 Resource and Processes
Souvenir items will come directly from the creators of the items. In this way, the
business can also promote the patriotism of Filipinos which is the theme of this
business. It will also establish a trusted partnership for a greater business.

EXTERNAL ENVIRONMENT
 MICROENVIRONMENT
o Customers
Students, especially teenagers, academic personnel, foreigners and other
visitors.
o Suppliers
The items for the souvenirs will come from partnered creators of the items
itself from around the country. The souvenirs come from established
business like The Manila Collectible Co. (TMCC), a cultural space that
has a museum, gift shop and workshop inside Intramuros, Manila. The
TMCC is the main possible supplier but these shops can be a backup
option: Balikbayan Handicrafts, Kultura Filipino, and La Local. They are
the possible suppliers and competitors. Below are the sample products of
TMCC.

o Competitors
Large café shops like Starbucks, Tim Hortons, Coffee Project, The Coffee
Bean are part of the competition. Shops for souvenirs like Balikbayan
Handicrafts, Kultura Filipino, and La Local.

BSCE 3A -THE ENTREPRENEURIAL MIND

The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000

From left to right café shop competitors: Starbucks, Tim Hortons, Coffee Project, The
Coffee Bean

From left to right souvenir competitors: Balikbayan Handicrafts, La Local and Kultura
Filipino

 MACROENVIRONMENT
o Demography
The customers will be mostly Filipinos and foreigners visiting the country.
The number of tourists’ arrivals in the Philippines is approximately 6.5
million under normal circumstances. This means that there can be more
than enough customers for the business.
o Economy
If this cafe shop will become one of the "must-go" places in the
Philippines this can increase the sales of the shop therefore contribute for
the greater economy of the Philippines
o Technology
One of the technologies to be used for this business is the social
networking sites for advertisements. Technologies like machine and
equipment will be used to make the drinks from the menu.

SWOT ANALYSIS

STRENGTHS
 This is a business that shows patriotism to the Philippines. Many Filipinos will
love this business.
 This highlights the famous fruits products in the Philippines that is new for the
customers.
 This is a two-in-one business where the customers can relax with drinks and buy
souvenirs.
 The souvenir items feature the creator itself that can assure the quality of the item.

WEAKNESSES
 The availability of the fruits depends on the season. Therefore, there may be
seasonal offer for a certain item in the menu.
 If the sales are bad, the raw products may spoil or the quality of the item in the
menu will diminish its quality.
 The business may have a low starta
OPPORTUNITIES
 Since this promotes the Philippines famous places, this can branch out to other
places and less changes can be made.
BSCE 3A -THE ENTREPRENEURIAL MIND
The Entrepreneurial Mind
7641 Island – Business Plan
Commercial Establishment., Ermita, Manila, 1000


Since the fruits are seasonal, the change of menu per season may be good to avoid
losing of interest in the product. Therefore, they can look forward to the seasons
where their favorite drinks are.
 The competitors for the souvenirs can be one of the partnered companies.
THREATS
 There are a lot of coffee shop in the running so there may be a lot of competitors
compared to other business.
 Since the business is new, customers may hesitate to enter this shop and go to
famous cafes instead.

REFERENCES

 https://primer.com.ph/blog/2019/08/29/7-souvenir-shops-around-manila-for-quality-local-
handicrafts/
 https://www.worldometers.info/world-population/philippines-population/
 https://www.statista.com/statistics/1053908/philippines-number-of-foreign-visitor-tourist-
arrivals/#:~:text=In%202017%2C%20the%20total%20number,over%20the%20past%20ten
%20years.
 https://www.slideshare.net/nshafiqa/sample-business-plan-presentation-14630613
 https://www.slideshare.net/nshafiqa/sample-business-plan-presentation-14630613
 https://iprice.ph/appliances/mixers/hand/
 https://shopee.ph/search?category=15509&keyword=baking%20oven&subcategory=15528
 https://ph.priceprice.com/coffeemakers/
 https://www.lazada.com.ph/shop-sofas/
 https://www.globalproductprices.com/Philippines/flour_prices/
 https://shopee.ph/BILL-MONEY-COUNTER-MACHINE-(SF-APPLIES-PER-ITEM)-
i.20391040.258617871

BSCE 3A -THE ENTREPRENEURIAL MIND