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    Veritas - Flagship Case Competition: Team Resolute Kushal Bharambe Krishna Chaithanya

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    VaishnaviRavi
    Unacademy is changing its strategy by adding an option to watch ads to earn credits to access the Iconic package. It will also launch VR-based learning packages for K-12 students. A campaign called "Naya Saal Nayi Soch" will focus on teacher training and attracting students to digital platforms. More revenue can be generated through advertisement income on free videos, estimated at ₹23.52 crore annually based on Unacademy's views. The VR package is estimated to break even at 1000 subscriptions based on costs of ₹5 crore to set up 48 VR classrooms.

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    Veritas - Flagship Case Competition: Team Resolute Kushal Bharambe Krishna Chaithanya

    Uploaded by

    VaishnaviRavi
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    Unacademy is changing its strategy by adding an option to watch ads to earn credits to access the Iconic package. It will also launch VR-based learning packages for K-12 students. A campaign called "Naya Saal Nayi Soch" will focus on teacher training and attracting students to digital platforms. More revenue can be generated through advertisement income on free videos, estimated at ₹23.52 crore annually based on Unacademy's views. The VR package is estimated to break even at 1000 subscriptions based on costs of ₹5 crore to set up 48 VR classrooms.

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    5fe1a3eb42a5a_team_resolute_veritas

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    Unacademy is changing its strategy by adding an option to watch ads to earn credits to access the Iconic package. It will also launch VR-based learning packages for K-12 students. A campaign called "Naya Saal Nayi Soch" will focus on teacher training and attracting students to digital platforms. More revenue can be generated through advertisement income on free videos, estimated at ₹23.52 crore annually based on Unacademy's views. The VR package is estimated to break even at 1000 subscriptions based on costs of ₹5 crore to set up 48 VR classrooms.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    45 views3 pages

    Veritas - Flagship Case Competition: Team Resolute Kushal Bharambe Krishna Chaithanya

    Uploaded by

    VaishnaviRavi
    Unacademy is changing its strategy by adding an option to watch ads to earn credits to access the Iconic package. It will also launch VR-based learning packages for K-12 students. A campaign called "Naya Saal Nayi Soch" will focus on teacher training and attracting students to digital platforms. More revenue can be generated through advertisement income on free videos, estimated at ₹23.52 crore annually based on Unacademy's views. The VR package is estimated to break even at 1000 subscriptions based on costs of ₹5 crore to set up 48 VR classrooms.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Veritas – Flagship Case Competition

    Team Resolute
    Kushal Bharambe
    Krishna Chaithanya
    I n d i a n I n s t i t u t e o f M a n a g e me n t ,
    Bodh Gaya

    Palash Bharambe
    S S Agrawal College,
    Navsari
    Unacademy’s Change in Strategy
    Strategy & Marketing Financial Summary (Advertisement income
    • Existing plan structure (Plus & Iconic) would be changed. on Free videos)
    Net
    • Option (Ad Credits) to watch ads to earn credits & use them to try
    out Iconic package to be added. Advertisement
    Income, ₹23.52
    Platform
    • VR based learning packages to be launched for K to 12 segment for Provider Cr.
    Company,
    effective learning experience to adapt with new normal. 30.52 Cr

    • Propose Unacademy’s training program, indicating social Incentives to


    responsibility for education sector & fulfilling the need to expand Educators 13.44 Cr.
    for K to 12 segment.

    • “Naya Saal Nayi Soch” Campaign Financial Summary (VR Package)


    ✓ To target teacher training.
    1000
    ✓ To focus on enlightenment of teachers & attracting students
    to digital platforms for personal sessions. 800 Breakeven

    IN THOUSAND ₹
    ✓ Depicting value creation to the career growth & total solution by 600

    Unacademy. 400
    ✓ To boost sales & attract tutors for K-12 & Unacademy training 200
    program.
    0
    250 500 750 1000 1250 1500 1750
    • More Revenue can be generated by advertisement income on free SUBSCRIPTIONS
    Cost Revenue
    videos.
    Appendix
    Advertisement income Calculation: References:

    • Average Advertising income per 1000 views = 7.6$. • https://inc42.com/features/what-is-the-future-of-edtech-


    • Cutting 45% share of platform providing company and 20% share of and-learning-in-india-from-an-ar-vr-lens/
    creators (Educators). Cost to make a VR application in Edtech:
    • https://www.appfutura.com/blog/how-much-vr-app-
    • Net income per 1000 views = 7.6*0.35 = 2.66$ = 195.96₹.(1$ = 73.67₹,
    development-cost/
    21-12-20, Google Finance).
    • https://yourstory.com/2020/05/startup-bharat-edtech-
    • Annual number of views on Unacademy (across all platforms) = 2*100 startup-fotonvr-vr-schools
    million = 1.2B. Source for Income/1000 views and share of platform company
    • Income from Advertisement = 1.2M * 195.96 = ₹23.52 Cr. • https://www.investopedia.com/articles/personal-
    • YouTube taken as platform provider because, it’s Unacademy’s largest finance/032615/how-youtube-ad-revenue-works.asp
    distribution channel. • Source: https://techcrunch.com/2019/06/26/india-
    unacademy-
    seriesd/#:~:text=Unacademy%20allows%20students%20to%
    20watch,3%20million%20a%20year%20ago.

    Cost of making an VR:

    • Each classroom setting up costs will be on an average: 10 lakhs,


    Assume 3VR classrooms for each class from 4 to 12 and 4VR classes to children from KG to 4th std.
    so total would be 8*3 = 24 and 4*6 = 24.
    • Total setting up costs = 48*10 = 480 lakhs that is 5 crores.(approximately).
    • Assuming the subscription would be 50K per student in each class. Access will be given to all classrooms,
    50000*x = 5M
    X = 5M/50000
    X = 1000 (Breakeven point).

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