Module 1: Area 1: Activity 1

Area 1
Module 1: Area 1
CHAPTER 1
COMMUNICATION PROCESSES, PRINCIPLES AND ETHICS
Introduction
What Communication Is
The Latin word “communis” which is Communication means “to share”. It is an activity of
exchanging or sharing of information, ideas, thoughts, and messages. Communication can be compared to
water. Both are found everywhere in the world, both are essential in one’s existence, but both are taken
for granted. Through signs and non-verbal signals, humans in the Stone Age communicate. But the
process has developed and considered a natural process in daily life.
Communication unites people. And it leads to success in business and useful tool to develop a
diplomatic relation between countries in a global environment.
Learning Outcome:
After the lesson, you should be able to:
define communication,
enumerate the benefits of engaging healthy communication with people,
determine the importance of communication and its use,
identify the elements of communication,
diagram the different processes of communication model,
discuss the key principles of communication,
explain the ethical principles in communication,
enumerate the guidelines in ethical communication, and
Activity 1:
Answer the following questions and react to the line provided:

1. Aside from the statement given above, is communication important to you? Why?
2. What is its (communication) role in the society?

3. Are communication skills considered important in being good citizens? Why?
4. React: “A person cannot live longer without having the ability of communicating.”
Activity2: Without talking, writing and acting try to do a,b, and c and react to what you observed.
Write your feedback on the space below.
a. Relay the latest news to the class
b. Introduce a new acquaintance (friend)
c. Describe the features of a Filipino
Your Feedback on the importance of communication as a tool in connecting with other people.
Use this space for your answer:
Uses of Communication
For Transfer of Ideas

To transfer ideas from one person to another, communication plays a vital role. Every human
being has some ideas that are unique to his own mind. To make the transition from just a thought to an
implementation, it requires effectual communication.
Communication is the foundation of all human relationship. It is described as:
For Interacting With Society

It is very important that we interact with our surroundings and people living in the surroundings.
Whenever we talk to someone, we, unknowingly react to his/her questions, actions or comments. This is
communication. While corresponding to someone in any way, we are actually communicating. Healthy
communication is essential for a healthy society.
For Education
To educate someone, we need to communicate the ideas in the syllabus or the study material to
the student. Education involves a collection of all kinds of communication i.e., audio, video, books and
lectures. However, herein the deal is not just to communicate, but to communicate effectively. Inefficient
communication can lead to transfer of ambiguous knowledge.
To Update Oneself
In the modern world, nothing is more important than staying up-to-date. Only through proper
channels of communication can people be updated with current affairs and important events across the
globe. Communication is the actual transfer of information through various mediums in such a way that it
caters to the needs of people from different strata of life. News can actually stand for as a collection of
information from the 4 directions, i.e. North, East, West and South, that, in turn, is delivered to us through
various communication channels.
For Entertainment
Entertainment, today, is mostly based on the channels of mass communication, like films and
television. Moreover, theatre and other arts also communicate certain ideas to its audience. Internet is
another common platform for entertainment, which again is a mode of communication. In short, we can
safely conclude that communication and entertainment are entwined in today’s world.
To Understand the World
Unless we communicate with the world, we will never understand the way things function and
how things are piled up and related to one another. People are just a fragment amongst these things. We
need to interact with the environment in order to understand life.
Role of Communication in the Society
Communication is main basis to make society. No communication, no society can be made.

Society is not merely the collection of people or crowd, rather than society is a Web work of human
relations. These relations are made by communication only.
List of Famous Filipino Brand Names and Slogans

Mar 8, 2011 by Victorino Abrugar at Branding, Business, Business Ideas, Marketing
We’ve heard them, read them and they’ve captured our minds and hearts. They are brief, direct, deep, and
often can be funny words which have meanings that can tickle and linger in one’s head. We are talking about the
famous taglines and slogans of Filipino products and brand names that have caught their consumers’ attention. If
you’re in your way to marketing and promoting your business and products to your targeted customers, you may
want to take a look and get some pretty ideas on the following list of popular Pinoy brand names and slogans. When
you read or hear of them, you will be moved as there is effectiveness in the communication.
Activity: The students are asked to guess the brand name or the name of the firm/institution when the slogan is
mentioned.
Ex. ________________– The Quality You can Trust
Ans. Boysen
1.__________________ – “We find ways.”
2. __________________ – “It’s time every Juan flies!”
3. __________________– “Think healthy. Think Century Tuna.”
4. __________________– “Tikman and tagumpay.”
5. __________________– “Hindi umaatras and may tunay na lakas.”
6. __________________– “Mukhasim”
7. __________________ – “Hindi lang pampamilya, pang-isports pa!
8. __________________– “Parang life.”
9. __________________– “Abot mo ang mundo.”
10. _________________– “Kapuso ng Bawat Pilipino“
11. _________________ – “How thoughtful, how Goldilocks”
12. _________________ – “The Philippines’ favorite Pizza chain.”
13.__________________ – “Bida ang sarap.”, “Langhap Sarap”
14. _________________– “Hari ng padala.”
15. _________________ – “Lucky Me!”
https://businesstips.ph/list-of-famous-filipino-brand-names-and-slogans/
Communication is absolutely necessary in creating and running a society.
- Groups and organizations rely on communication.

- A society cannot exist without it.
- It affects the entire society if it is troubled
- A society is united and prospered if communication is good.
Primary reasons why communication is central in society’s activities:
Communication links people. In an organization, managers conduct the managerial functions of
planning, organizing, staffing, directing, and controlling. Communication is the heart of all
organizations
Communication is the primary means by which people obtain and exchange information.
Information and communication represent power in organizations.
Communication brings people together. It bridges the gap between individuals and groups
through flow of information and understanding between them.
Information is the most vital aspect for communication. It is the information which is transmitted,
studied, analyzed and interpreted and stored. The manager therefore has to spare time to collect,
analyze and store the information for decision-making and routine day to day business.
Activity 3: You are to discuss the answers on the following:
1. Why do you think communication skills are considered essential in being good
citizens?
2. Can dirty statements lessen a person’s credit as good citizen? (Consider the dirty
expressions of Pres. Duterte)
Feedback: Share your views about the questions. Use the space below:
Activity 4:
From the ideas presented above,
1. You should also explain the results if there is no communication used in one’s life.
2. You are to summarize, the diagram below, the benefits of communication to one’s
existence, its uses, and its role in the society.

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Area 1

Answer the following questions and react to the line provided:

2. What is its (communication) role in the society?

For Transfer of Ideas

For Interacting With Society

Role of Communication in the Society

Communication is main basis to make society. No communication, no society can be made.

List of Famous Filipino Brand Names and Slogans

Communication is absolutely necessary in creating and running a society.

- Groups and organizations rely on communication.

Activity 3: You are to discuss the answers on the following:

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