01 ATW 2016 - 2017 Trends in Talent Development FINAL
01 ATW 2016 - 2017 Trends in Talent Development FINAL
01 ATW 2016 - 2017 Trends in Talent Development FINAL
ATW Training Solutions has conducted an annual Iowa Talent Trends Survey since 2007. This
year’s survey was conducted between July 28 and August 12, 2016, with 80 respondents. We
are offering the results of this year’s survey to our talent development and business colleagues.
Sharing of this information with others is highly encouraged. For specific comments on the
survey or observations for the purpose of print or online news articles, contact:
1
Participation
This year, ATW partnered once again with the Iowa Society for Human Resource Management
(SHRM), the Central Iowa Chapter of Association for Talent Development (ATD) and New
Horizons Computer Learning Center of Des Moines to make sure the central Iowa talent
development and business community were well represented in the survey. Representatives of
80 organizations completed this year’s survey.
Number of Employees
The chart below shows the size of the organizations participating in the survey with the largest
representation this year coming from companies with 100-499 (38.8%) which is up from 35.9%
last year. Organizations with 500-999 came in with the second largest representation of 21.3%.
Organizations with less than 100 came in at 16.3% followed by organizations with 1,000-2,499
(12.5%) and over 2,500 (11.3%) respectively.
45%
40% 38.8%
35%
30%
25%
21.3%
20%
16.3%
15% 12.5%
11.3%
10%
5%
0%
Less than 100 100 - 499 500 - 999 1,000 - 2,499 Over 2,500
2
Industry Classification
The year’s survey responses represented 23 industry classifications. While many of the
responses were similar to last year’s results, it is worth noting that Manufacturing (20.0%) came
in second after increasing from 14.5% in last year’s survey. As expected, the Insurance industry
(21.3%) continued to reflect its significant presence in central Iowa even though it is down from
24.4% in last year’s survey.
Insurance 21.3%
Manufacturing 20.0%
Construction 7.5%
Financial/Banking 7.5%
Education 6.3%
Health Care 6.3%
Nonprofit 6.3%
Business Services/Consulting 5.0%
Agriculture 3.8%
Government 2.5%
Utilities 2.5%
Publishing 1.3%
Real Estate 1.3%
Retail 1.3%
Technology 1.3%
Transportation 1.3%
Other (please specify) 5.0%
3
Organizational Role of the Respondents
This year’s survey shows a large Human Resources representation with the role of Human
Resource Manager/Executive coming in with the highest number of respondents at 32.5%
followed by Human Resource Representatives at 16.3%. The number of respondents directly
involved in training, talent development, instructional design or organizational development roles
adds up to 21.2% which is less than the 41.8% surveyed last year.
Recruiter 2.5%
Trainer 2.5%
Consultant 1.3%
4
Estimated Annual Average Direct Training Expenditure
This is the second year for this question in our Talent Development Survey. The formula for
calculating the estimated annual average direct training expenditure per employee as defined by
ATD is: Total Direct Learning Expenditures divided by the number of employees.
ATD includes the following items as examples of Total Direct Learning Expenditures:Training
and Development (T & D) salaries and travel costs, administrative costs, and delivery costs
such as facilities, technology infrastructure, outsourced activities and tuition reimbursement. It
does not include the cost of learner’s travel or lost work time while engaged in learning
activities.
Similar to last year’s survey, 31.3% of our respondents indicated they are “uncertain” of their
organization’s average direct training expenditures per employee.
However, 36.3 % estimate their expenditures to be $101-$500 per employee with 11.3%
estimating $501-$750 and 5.0% estimating $751-$1,000 per employee. These estimates remain
very low compared to ATD’s 2014 estimate* of $1,229 per employee. An organization’s size and
industry can impact these estimates.
*Note: ATD’s data shows what was measured in 2014 but reported in their 2015 State of the
Industry Report. 2015 data has yet to be made available and thus not included in this report.
40%
36.3%
35%
31.3%
30%
25%
20%
15%
11.3%
10% 7.5%
6.3%
5.0%
5% 2.5%
0%
$101 - $500 $501 - $750 $751 - $1,000 $1,001 - $1,251 - Over $1,500 Uncertain
$1,250 $1,500
5
Estimated Annual Average Training Hours
Another important factor indicating the overall health of an organization’s T & D program is the
number of training hours used per employee. In 2014, ATD reported an average of 32.4 training
hours per employee.
Central Iowa respondents indicated 18.8% (down from 21.1% in last year’s survey) were still
“uncertain” of the training hours per employee while another 23.8% estimated 0-5 hours per
employee. This was followed with 15.0% estimating 6-10 hours, 11-15 hours and 16-20 hours
per employee. Only 7.6% of our survey’s respondents estimated 31-40 plus hours per employee
which means the vast majority of our respondents see their organization providing far less than
ATD’s national average of 32.4 hours per employee.
How many hours per year do employees in your organization participate in formal
talent development programs?
25% 23.8%
20% 18.8%
10%
6.3%
5% 3.8%
1.3% 1.3%
0.0%
0%
6
Budget
This year’s survey indicates 36.2% of respondents expect budgets to increase (compared to
44.2% last year) while only 1.4 % expect them to decrease by 1%-10%. Respondents (62.3%)
further indicated they expect their training budgets to remain the same in 2017.
70%
62.3%
60%
50%
40%
33.3%
30%
20%
10%
2.9%
1.4%
0.0%
0%
Increase by Increase by Stay the same Decrease by Decrease by
1% to 10% more than 10% 1% to 10% more than 10%
7
Training Priorities
The top priority for the coming year is once again, Leadership Training (71.0%). Job specific
Training remains the second priority again at 65.2% which is a slight increase over last year.
Onboarding of New Hires comes in third with 57.9% identifying it as a top priority.
What are the top priorities for your talent development department at this time?
(Check all that apply)
Leadership training
Safety training
Product training
Sales Training
Use of technology
Procedural/Process
Documentation Training
Computer training
Demonstrating value of
training efforts
8
Training Topics
New Employee Orientation tied for first with Coaching (each at 42.8%) on the Top 5 List of
training topics. Leadership for Emerging Leaders remained in the third place at 38.1%.
Customer Service and Career Development dropped out of this year’s Top 5 positions and were
replaced with Feedback – Manager to Employee and Accountability which took the fourth and
fifth places with each receiving 34.9%.
9
Training Topics continued
Here are the fifteen talent development topics that received a response rate of 25% or greater in
this year’s survey.
Coaching
See the revised chart on page 10 of last year’s booklet for a new list of topics with a
responseLeadership
rate offor25%
Emerging Leaders
or greater.
Feedback - Manager to Employee
Accountability
Employee Engagement
Conflict Resolution
Performance Management
Relationship Building
Career Development
Interpersonal Skills
Change Management
10
Specific Computer Productivity Skills
This is an optional question that 31 respondents completed. Excel was indicated once again as
the highest computer productivity topic with 58.1% selecting it which is down from 72.9% in last
year’s survey. Outlook was number two with 45.2% selecting it. Word came in next with 35.5%
and PowerPoint at 32.3% for the fourth spot.
Excel 58.1%
Outlook 45.2%
Word 35.5%
PowerPoint 32.3%
Company Specific Applications 22.6%
SharePoint 19.4%
Adobe Products 16.1%
Office 365, OneNote and SAP 16.1%
Access 12.9%
SQL Querying 12.9%
Visio 9.7%
VBA 6.5%
Financial Software 3.2%
Publisher 0.0%
Crystal Reports 0.0%
PowerPivot 0.0%
Project 0.0%
Other (please specify) 12.9%
11
Target Audiences for Training Resources Allocation
Managers (80.0%) came in first with Front Line Employees and Supervisors coming in second
with 68.3% each as the strongest target audiences for receiving training in the coming year.
Managers
Supervisors
New Managers
Executives
Professionals
12
Target Audiences for Training Resources Allocation, continued
Respondents indicate that Front Line Employees and Managers are expected to receive the
greatest percentage of training resources at 28.3% each. It is worth noting that the percentage
of training resources for Front Line Employees dropped from 32.5% in last year’s survey. New
managers, supervisors and managers all showed increases from last year’s survey.
Which of the following areas will receive the greatest percentage of your talent
development resources allocation in 2017?
28.3%
Front Line Employees
28.3%
Managers
15.0%
Supervisors
8.3%
New Managers
6.7%
Professionals
5.0%
Newly Hired Employees
3.3%
Executives
5.0%
Other (please specify)
13
Delivery Methods
In Iowa, the most favored delivery method continues to be Classroom Instruction (91.6%). This
preferred delivery method is once again in contrast to ATD’s 2014 national results which
indicated only 51% would be delivered via instructor-led classroom. On-The-Job training came
in with a strong second place of 61.6% and Online Course dropped from 61.4% last year to
56.6% this year.
Classroom instruction
On-the-job-training
Online course
External conferences,
workshops, seminars
Webinar
Mentor
Self-Study
Teleconference
Videoconference
Gamification
Social Media
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
14
Allocation of Training Budget Resources
Facilitation/Delivery of Courses at 56.6% is up from last year (49.5%) and continues to be the
largest allocation for training budgets followed by Custom Content Development for Classroom
Instruction at 15.0%.
Which of the following activities will receive the largest portion of your talent
development budget?
Facilitation/delivery of courses
Tuition Reimbursement
Survey development
15
Outsourcing
This year’s survey indicates the majority of outsourced training budgets will be spent on
Facilitation/Delivery of Courses (71.1%) which represents a 14.25% increase from last year.
Coaching for Executives or Managers came in second at 35.5% with Custom Content
Development for Classroom Instruction at 33.3% coming in the third spot.
Which of the following functions do you plan to outsource over the next 12
months? (Check all that apply)
Facilitation/delivery of courses
Conducting surveys
16
Challenges
We asked the open-ended question, “What are the most significant challenges to implementing
your talent development strategies?” and received 33 responses.
Others indicated challenges associated with resources like time and budget constraints.
A few respondents also indicated challenges with identifying and meeting their
organization’s diverse needs because of multiple geographic sites and shift work.
17
Conclusion
The talent development efforts of Iowa based organizations continue to deal with some of the
same challenges as we look ahead to 2017 as we’ve seen in past 2-3 years. Some specific
issues that should be noted:
Front-line employees and managers continue to be the targeted audiences. This mirrors
the past several years where an increased emphasis on front-line employees increased.
Past focus on developing of managers and supervisors is starting to provide
organizations with a solid team of leaders and thus provides an opportunity for focus on
front-line employees in topics such as accountability, teamwork, communication and
customer service.
Instructor-Led Classroom clearly remains the preferred delivery method for Iowa
companies even as they look at ways to increase their use of additional delivery
methods such as webinars, online learning, and teleconferencing. Increased use of
remote employees will continue to fuel the need for alternative development methods.
The Onboarding of New Hires which tied for the top spot of training topics to be
addressed in 2017 may imply a continued increase in new hires and need to accelerate
the onboarding process. The low unemployment rate in Iowa makes onboarding and
getting the most from new employees as soon as possible important.
Overall organizations seem to understand the need for development and while most
organizations are not decreasing budgets, most are thinking that budgets will remain the
same which unfortunately doesn’t keep up with other increases in cost of doing business
and ultimately creates a situation where training starts to fall behind.
Detailed Findings
On the following pages you will see the detailed findings from the survey.
18
Q1 What is the total number of full-time and
part-time employees in your organization?
Answered: 80 Skipped: 0
100 - 499
500 - 999
1,000 - 2,499
Over 2,500
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total 80
19
Q2 Select your industry classification:
Answered: 80 Skipped: 0
Agriculture
Association
Automotive
Business
Services/Con...
Construction
Education
Entertainment
Financial/Banki
ng
Government
Health Care
Hospitality
Insurance
Legal
Manufacturing
Nonprofit
Pharmaceutical
Publishing
Real Estate
Retail
Technology
20
Telecommunicati
ons
Transportation
Utilities
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Agriculture 3.75% 3
Association 0.00% 0
Automotive 0.00% 0
Construction 7.50% 6
Education 6.25% 5
Entertainment 0.00% 0
Financial/Banking 7.50% 6
Government 2.50% 2
Hospitality 0.00% 0
Insurance 21.25% 17
Legal 0.00% 0
Manufacturing 20.00% 16
Nonprofit 6.25% 5
Pharmaceutical 0.00% 0
Publishing 1.25% 1
Retail 1.25% 1
Technology 1.25% 1
0.00% 0
Telecommunications
Transportation 1.25% 1
Utilities 2.50% 2
Total 80
21
# Other (please specify) Date
1 IT 8/10/2016 12:00 PM
22
Q3 What is your role in your organization?
Answered: 80 Skipped: 0
Change Manager
Consultant
Engagement
Leader
Finance or
Administrati...
Human
Resources...
Human
Resources...
Instructional
Designer
Marketing
Leader
Operational
Leader or...
Organizational
Development...
Recruiter
Talent
Development...
Talent
Development...
Trainer
Training/Educat
ion Coordinator
Training
Executive
Training
Manager
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
23
Answer Choices Responses
Consultant 1.25% 1
Recruiter 2.50% 2
Trainer 2.50% 2
Total 80
9 Training Specialist - responsible for design, development, facilitation, and result management 7/29/2016 9:59 AM
24
Q4 What do you estimate to be your team or
organization's annual average direct talent
developmentexpenditure per employee?
Answered: 80 Skipped: 0
$101 - $500
$501 - $750
$751 - $1,000
$1,001 - $1,250
$1,251 - $1,500
Over $1,500
Uncertain
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Uncertain 31.25% 25
Total 80
25
Q5 How many hours per year do employees
in your organization participate in formal
talent developmentprograms?
Answered: 80 Skipped: 0
0 - 5 hrs
6 - 10 hrs
11 - 15 hrs
16 - 20 hrs
21 - 25 hrs
26 - 30 hrs
31 - 35 hrs
36 - 40 hrs
Over 40 hrs
Uncertain
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
0 - 5 hrs 23.75% 19
6 - 10 hrs 15.00% 12
11 - 15 hrs 15.00% 12
16 - 20 hrs 15.00% 12
21 - 25 hrs 3.75% 3
26 - 30 hrs 1.25% 1
31 - 35 hrs 1.25% 1
36 - 40 hrs 0.00% 0
Uncertain 18.75% 15
Total 80
26
Q6 Do you expect your organization's talent
developmentbudget in 2017 to:
Answered: 69 Skipped: 11
Increase by 1%
to 10%
Increase by
more than 10%
Decrease by 1%
to 10%
Decrease more
than 10%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total 69
27
Q7 What are the top priorities for your talent
developmentdepartment at this time?Check
all that apply.
Answered: 69 Skipped: 11
Training to
comply with...
Leadership
training
Product
training
Job specific
skills training
Safety training
Computer
training
Onboarding of
new hires
Demonstrating
value of...
Use of
technology
Customer
Service...
Procedural/Proc
ess...
Business
Acumen Training
Business
Writing...
Sales Training
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
28
Job specific skills training 65.22% 45
Total Respondents: 69
2 We have a lot of talk about training however no movement towards implementing a successful program. Hopefully this 8/5/2016 9:34 AM
will change.
29
Q8 What talent developmenttopics are you
planning to address in2017? Check all that
apply.
Answered: 63 Skipped: 17
Accountability
Business
Analysis
Business and
Finance Acumen
Business
Writing
Building Trust
Career
Development
Change
Management
Coaching
Computer
Productivity...
Conflict
Resolution
Creativity and
Innovation
Customer
Service
Cross
Functional...
Decision Making
Discipline and
Termination
Diversity
Documentation
of Employee...
EEO and
Harassment
30
Employee
Engagement
Ethics
Executive
Development
Feedback -
Manager to...
Feedback -
Peer to Peer
Generations in
the Workplace
Goal Setting
Influence
Interpersonal
Skills
Interviewing
Skills
IT Training
(Hardware,...
Job Specific
Tasks
Leadership for
Emerging...
Meeting
Facilitation
Mentoring
Negotiation
Skills
New Employee
Orientation
Performance
Management
Presentation
Skills
Preventing
Workplace...
31
Problem Solving
Process
Improvement...
Product
Knowledge
Profession and
Industry...
Project
Management
Relationship
Building
Safety
Compliance...
Sales
Self-Awareness
and Emotiona...
Software
Strategic
Planning
Succession
Planning
Supervisory
Skills for N...
Team Leader
Skills
Teamwork
Time Management
Training
Skills...
Wellness
Written
Communicatio...
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
32
Answer Choices Responses
Accountability 34.92% 22
Coaching 42.86% 27
Computer Productivity Skills (Microsoft Word, PowerPoint, Excel, Access, SharePoint, Outlook) 12.70% 8
Diversity 11.11% 7
Ethics 6.35% 4
Influence 12.70% 8
Mentoring 19.05% 12
33
Negotiation Skills 14.29% 9
Sales 14.29% 9
Software 3.17% 2
Teamwork 22.22% 14
Wellness 19.05% 12
Total Respondents: 63
3 Compassion Fatigue AIDET (Studer principles) Crucial Conversations/Accountability Reality Based Leadership 8/2/2016 1:27 PM
4 Compassion Fatigue AIDET Rounding Studer Principles Crucial Accountability 8/2/2016 12:53 PM
34
Q9 OPTIONAL: If providing developmenton
computer productivity skills in 2017, which
specific skills would you address? (check
all that apply)
Answered: 31 Skipped: 49
Word
PowerPoint
Excel
Access
Outlook
SharePoint
Adobe Products
Publisher
Visio
Crystal Reports
Financial
Software
VBA
PowerPivot
SQL Querying
Project
Company
Specific...
Office 365,
OneNote and SAP
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
35
Answer Choices Responses
Word 35.48% 11
PowerPoint 32.26% 10
Excel 58.06% 18
Access 12.90% 4
Outlook 45.16% 14
SharePoint 19.35% 6
Publisher 0.00% 0
Visio 9.68% 3
VBA 6.45% 2
PowerPivot 0.00% 0
Project 0.00% 0
Total Respondents: 31
36
Q10 OPTIONAL: If providing
developmenton IT skills in 2017, which
specific skills would you address? (check
all that apply)
Answered: 9 Skipped: 71
Application
Development
Software
programming...
Open Source
Cloud Computing
Storage
Database
Management
Virtualization
Information
Security
Hardware/Suppor
t
Infrastructure
Networking
Project
Management
IT Management
DevOps
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
33.33% 3
Application Development
37
Open Source 11.11% 1
Storage 33.33% 3
Virtualization 22.22% 2
Hardware/Support 0.00% 0
Infrastructure 11.11% 1
Networking 11.11% 1
IT Management 0.00% 0
DevOps 0.00% 0
Total Respondents: 9
38
Q11 To whom do you plan to allocate talent
developmentresources in 2017? Check all
that apply.
Answered: 60 Skipped: 20
Front Line
Employees
New Managers
Supervisors
Managers
Executives
Professionals
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Supervisors 68.33% 41
Managers 80.00% 48
Executives 50.00% 30
Professionals 50.00% 30
Total Respondents: 60
39
Q12 Which of the following areas will
receive the greatest percentage of your
talent developmentresources allocation in
2017?
Answered: 60 Skipped: 20
Front Line
Employees
New Managers
Supervisors
Managers
Executives
Professionals
Newly Hired
Employees
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Supervisors 15.00% 9
Managers 28.33% 17
Executives 3.33% 2
Professionals 6.67% 4
Total 60
40
Q13 How do you expect to deliver your
talent development initiatives in 2017?
Check all that apply.
Answered: 60 Skipped: 20
Classroom
instruction
Online course
Teleconference
Videoconference
Mobile App
(Smartphone ...
Mentor
Webinar
On-the-job-trai
ning
Social Media
Self-Study
Gamification
External
conferences,...
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Teleconference 20.00% 12
Videoconference 20.00% 12
5.00% 3
Mobile App (Smartphone and iPad)
Mentor 28.33% 17
41
Webinar 51.67% 31
On-the-job-training 61.67% 37
Self-Study 25.00% 15
Gamification 6.67% 4
Total Respondents: 60
42
Q14 Which of the following activities will
receive the largest portion of your talent
developmentbudget?
Answered: 60 Skipped: 20
Facilitation/de
livery of...
Custom content
development ...
Custom content
development ...
Evaluating the
impact of...
Purchasing
off-the-shel...
Survey
development
Assessment of
training needs
Tuition
Reimbursement
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total 60
43
Q15 Which of the following functions do
you plan to outsource over the next 12
months? Check all that apply.
Answered: 45 Skipped: 35
Facilitation/de
livery of...
Custom content
development ...
Custom content
development ...
Evaluating the
impact of...
Conducting
surveys
Assessment of
training needs
Coaching for
executives o...
Other (please
specify)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total Respondents: 45
44
Q16 What are the most significant
challenges to implementing your talent
development strategies?
Answered: 33 Skipped: 47
# Responses Date
1 Clarity from senior leaders on where to focus efforts as well as middle management support of their employees 8/12/2016 4:54 PM
attending.
3 Administration/finding time to coordinate and plan appropriate objectives for each of our roles. 8/9/2016 1:26 PM
4 employees in different locations, employees too busy to attend training, justifying cost 8/9/2016 1:20 PM
9 Getting the support and buy in from HR manager and executives. 8/5/2016 9:47 AM
10 Since it's new to our organization at a strategic level, our biggest challenge is to get our senior leaders to see the value 8/5/2016 9:02 AM
and invest dollars.
16 Lack of Talent Development Resources to manage and deliver tasks. 8/4/2016 3:29 PM
17 We are looking at implementing an LMS. The outcome will have a huge impact, but there will be several pain points 8/2/2016 9:46 AM
along the way, including the time investment which will pull from other initiatives on the wish list.
19 We have three shifts of employees so providing opportunities for second and third shift employees is a constant 8/1/2016 9:24 AM
challenge.
20 filling the spot for employees out of the work location 7/31/2016 5:15 PM
21 training new leaders when they need to gain experience in industry/field in general 7/29/2016 3:50 PM
25 Limited budget (nonprofit) Inability to build on previous concepts because supervisors/managers have too pressing 7/29/2016 11:23 AM
and great a workload to practice newly learned techniques/skills. We keep having to come back to the basics.
28 our lack of a strategic plan that has been articulated from management to the employees working in the talent 7/29/2016 10:15 AM
development area
29 There is no training budget in our area so development of elearning is extremely limited without any software or 7/29/2016 10:01 AM
assistance while facilitating.
45
30 Resources to effectively hold sessions that can involve and engage employees across our multiple locations while also 7/29/2016 9:39 AM
being inclusive of our remote employees.
32 Employee participation - employees sign up for our training classes and then cancel at the last minute. 7/28/2016 1:12 PM
33 We have offered several leadership classes so for us finding new refreshing leadership topics to help supervisors and 7/28/2016 12:53 PM
manager reflect and grow
46
1114 Aurora Avenue 6200 Aurora Avenue, Suite 207E
Des Moines, IA 50322 Urbandale, IA 50322
515-727-0731 515-255-0220