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    The Entrepreneurial Mind TP

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    Mark Jason Pajigal
    The document discusses Encyclopedia Britannica's decision to discontinue printing hardbound volumes and move to an all-digital format. This was deemed a strategic move to adapt to disruptors like Wikipedia. While some may still prefer Encyclopedia Britannica for its professional editors and long history, others find Wikipedia more convenient due to its free access online.

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    The Entrepreneurial Mind TP

    Uploaded by

    Mark Jason Pajigal
    423 views2 pages
    The document discusses Encyclopedia Britannica's decision to discontinue printing hardbound volumes and move to an all-digital format. This was deemed a strategic move to adapt to disruptors like Wikipedia. While some may still prefer Encyclopedia Britannica for its professional editors and long history, others find Wikipedia more convenient due to its free access online.

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    this is my work on one of my subject The Entrepreneurial Mind.

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    The document discusses Encyclopedia Britannica's decision to discontinue printing hardbound volumes and move to an all-digital format. This was deemed a strategic move to adapt to disruptors like Wikipedia. While some may still prefer Encyclopedia Britannica for its professional editors and long history, others find Wikipedia more convenient due to its free access online.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    423 views2 pages

    The Entrepreneurial Mind TP

    Uploaded by

    Mark Jason Pajigal
    The document discusses Encyclopedia Britannica's decision to discontinue printing hardbound volumes and move to an all-digital format. This was deemed a strategic move to adapt to disruptors like Wikipedia. While some may still prefer Encyclopedia Britannica for its professional editors and long history, others find Wikipedia more convenient due to its free access online.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    The Entrepreneurial Mind

    (Task Performance)

    Name: Pajigal, Mark Jason L.


    Section: BACOMM P-301

    Questions:
    1. Would you consider Encyclopedia Britannica’s decision to
    discontinue the printing of hardbound volumes a strategic move?
    Why or why not?
    2. What were the disruptors that made the company arrive at this
    decision? Research if necessary.
    3. Do you think that people will use Encyclopedia Britannica even if
    it is not in hardbound anymore?
    a. Provide points that will prove that people prefer
    Encyclopedia Britannica over Wikipedia and other
    websites.
    b. Provide points that will prove that people prefer
    Wikipedia and other websites over Encyclopedia
    Britannica.

    Answers:
    1. It is a strategic move. 35 years in the making to be exact. The
    reason behind the long process was they were doing a trial and
    error to ensure that their plan would go smooth when it is
    perfect. And as they encounter problems, they make sure that the
    next move would be a better one.
    2. The main reason was because of other companies that provides
    better proposal that them. If they continue with the hardbound
    process, their company will lose. That is why, they decided to
    make it digital so that they can still provide knowledge to
    people without the help of a computer.
    3. I presume it will be like the first year when Encyclopedia
    Britannia was released to the public. It will be a huge success
    because even though it gives knowledge of the past, its format is
    ahead of its time.

    a. People will prefer Encyclopedia Britannica over the other


    competitors because, Encyclopedia Britannica has their own
    writers/editors that will provide authentic information
    plus, the Encyclopedia is already published for 244 years.
    It would not last that long if they don’t provide valid
    information. Unlike Wikipedia, Wikipedia’s content can be
    edited by anyone making it vulnerable to fake information
    that is why when it comes to conducting research, our
    professors don’t recommend Wikipedia as a source for
    research materials.
    b. Other people will prefer Wikipedia over Encyclopedia
    Britannica. Why? Because Wikipedia is a free encyclopedia
    making it convenient, you just need an internet connection
    and you can already have an access to their contents
    whereas Encyclopedia Britannica, you will have to pay less
    than a 100$. Not everyone has the money to pay for that,
    that is why other people prefer Wikipedia over
    Encyclopedia Britannica.

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