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    A Study On Customer Relationship Management

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    tasmiya anjum
    This document appears to be a survey about customer relationship management practices at Reliance Trends. It contains 23 multiple choice questions about topics like sales performance, customer satisfaction, communicating with customers, retaining customers, and measuring customer response. The survey asks the respondent's name, designation, gender, and experience. It aims to gather information on how the company defines customer needs, conducts surveys, handles complaints, provides services, and measures customer relationship management strategies.

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    A Study On Customer Relationship Management

    Uploaded by

    tasmiya anjum
    16 views3 pages
    This document appears to be a survey about customer relationship management practices at Reliance Trends. It contains 23 multiple choice questions about topics like sales performance, customer satisfaction, communicating with customers, retaining customers, and measuring customer response. The survey asks the respondent's name, designation, gender, and experience. It aims to gather information on how the company defines customer needs, conducts surveys, handles complaints, provides services, and measures customer relationship management strategies.

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    QUESTIONNAIRE 1.docx

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    This document appears to be a survey about customer relationship management practices at Reliance Trends. It contains 23 multiple choice questions about topics like sales performance, customer satisfaction, communicating with customers, retaining customers, and measuring customer response. The survey asks the respondent's name, designation, gender, and experience. It aims to gather information on how the company defines customer needs, conducts surveys, handles complaints, provides services, and measures customer relationship management strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views3 pages

    A Study On Customer Relationship Management

    Uploaded by

    tasmiya anjum
    This document appears to be a survey about customer relationship management practices at Reliance Trends. It contains 23 multiple choice questions about topics like sales performance, customer satisfaction, communicating with customers, retaining customers, and measuring customer response. The survey asks the respondent's name, designation, gender, and experience. It aims to gather information on how the company defines customer needs, conducts surveys, handles complaints, provides services, and measures customer relationship management strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT

    A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT OF RELIANCE TRENDS

    NAME:

    DESIGNATION:

    GENDER:

    AGE:

    EXPERIENCE:

    1. How well your sales are going on ? [ ]

    a.excellent b.good c.normal d.poor

    2. Are you satisfied with the performance of employees ? [ ]

    a. yes b. no

    3. Relationships with our customers give great value in our organisation ? [ ]

    a. agree b. disagree c. cant say

    4. Do you find support and co-operation from customers ? [ ]

    a. yes b.no

    5. who are your customers ? [ ]

    a. students b. employed persons c. families

    6. Are your customers needs clearly defined ? [ ]

    a. yes b. no

    7. Do you conduct customer satisfaction surveys ? [ ]

    a. yes b. no
    8. Do you communicate results of your customer satisfaction surveys regularly throughout the
    company ? [ ]

    a. yes b. no

    9. Do you actively seek out customer comments and complaints ? [ ]

    a. yes b. no

    10. How do you get customer complaints and comments ? [ ]

    a. face to face interviews b. toll free numbers

    c. formal surveys d. other means

    11. How do you get information about customers ? [ ]

    a. face to face interviews b. surveys c. other means

    12. Do you provide credit facility to our customers ? [ ]

    a. yes b. no

    13. Do you give concessions to your regular customers ? [ ]

    a. yes b. no

    14. When do you take feedback from your customers ? [ ]

    a. frequently b. occasionally c. never

    15. Do you customise your products according to customer’s taste and preferences ? [ ]

    a. yes b. no

    16. How do you communicate with your customers ? [ ]

    a. phone b. mail id c. social media

    17. Is the working environment is conductive to the well being and morale of all employees ?

    a. yes b. no [ ]

    18. How much is the role of computers in serving the customers ? [ ]

    a. plays a big role b. not much role to play c. no role to play

    19. Is there commitement from top management to support the customer focused service
    concept? [ ]

    a. yes b. no
    20. How do you measure customer response rate to the marketing activities of Reliance Trends?

    a. feedback b. conducting survey c. other information [ ]

    21. How effectively does the staff have access to customer database ? [ ]

    a. daily update b. weekly update c. monthly update

    22. How do you retain your customer for longer time ? [ ]

    a. services b. product variety c. quality d. relations

    23. How specifically do you maintain loyalty in customers ? [ ]

    a. frequently b. product discounts c. offers d. new stock information

    THANK YOU FOR YOUR VALUABLE TIME AND EFFORT

    S.TASMIYA ANJUM

    BBA 3RD YEAR

    SHRI GNANAMBICA DEGREE COLLEGE

    MADANAPALLE

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