I.

EXECUTIVE SUMMARY

Chips-to-go is a food stall that will be located in Bitano, Legazpi City specifically

in Legazpi City Science Highschool but hope to establish a franchise intheprovince of

albay and through out the nation.

The business will be involved in the production, packaging and distribution of

different healthy chips. Our plan is to build our brand to become a household name all

across the province if ever but the main focus is inside the campus of LEGASCI. We

want our healthy chips to be found in supermarkets and stores all across the province..

We are aware that there are several large and small scale chips production

business scattered all around Albay, Legazpi City, which is why we spent time and

resources to conduct our feasibility studies and market survey so as to offer much more

than our competitors will be offering.

We will ensure that all our customers are given first class treatment whenever

they visit our stall. We have a employees that will enable us manage a one on one

relationship with our customers no matter how large the numbers of our customers’

base may grow to.

We will ensure that we get our customers involved when making some business

decisions that directly affect them, Chips-to-go will at all times demonstrate her

commitment to sustainability, both individually and as a firm, by actively participating in

our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by

meeting our client’s needs precisely and completely. We will cultivate a working

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environment that provides a human, sustainable approach to earning a living, and living

in our world, for our partners, employees and for our clients.

Chips-to-go is a food business that is owned Christine Rayala whois new in the

business and wil here different employess with positions that will help the business to

grow. Positions such as kitchen manager, sales manager or HR and etc.

Although the business is launching out inside the campus only, it is planning to

have a franchise if ever the public will like it. To supply and offer them a food with

excellent quality but with a very affordable priceis our mission

II. MANAGEMENT PLAN

CORE VALUES

Chips-to-go food stall, a business established to have an environment

friendly and customer friendly-approach, with good quality foods to be served at a

reasonable price. Having a good relationship to its employees and customers will

lead to the betterment of the business and also with regard to its economic stability.

LEADERSHIP AND ROLES

The business will be managed and directed by its proprietors alongside

proper decision making, that will be guided by the policies and general directions

governed by the principles of business ethics and corporate social responsibility.

The responsibilities and duties such as budgeting, forecasting, decision

making, planning will all be held responsible by the proprietors since they will also

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act as the employees of the said business though there are certain positions for

every member. We will ensure that we hire people that are qualified, honest,

customer centric and are ready to work to help us build a prosperous business that

will benefit all the stake holders (the owners, workforce, and customers).

In view of that, we have decided to hire qualified and competent hands to

occupy the following positions;

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting,

orienting, training, coaching, counseling, and disciplining

managers; communicating values, strategies, and objectives;

assigning accountabilities; planning, monitoring, and appraising

job results; developing incentives; developing a climate for

offering information and opinions; providing educational

opportunities.

• Responsible for fixing prices and signing business deals

• Responsible for providing direction for the business

• Creating, communicating, and implementing the organization’s

vision, mission, and overall direction – i.e. leading the

development and implementation of the overall organization’s

strategy.

• Responsible for signing checks and documents on behalf of the

business

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Admin and HR Manager

• Responsible for overseeing the smooth running of HR and

administrative tasks for the organization

• Maintains office supplies by checking stocks; placing and

expediting orders; evaluating new products.

• Ensures operation of equipment by completing preventive

maintenance requirements; calling for repairs.

• Updates job knowledge by participating in educational

opportunities; reading professional publications; maintaining

personal networks; participating in professional organizations.

• Enhances department and organization reputation by accepting

ownership for accomplishing new and different requests;

exploring opportunities to add value to job accomplishments.

• Defining job positions for recruitment and managing interviewing

process

• Carrying out staff induction for new team members

• Responsible for training, evaluation and assessment of

employees

• Responsible for arranging travel, meetings and appointments

• Oversee the smooth running of the daily office activities.

Kitchen Manager:

• Responsible for managing the daily activities in the kitchen

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 • Ensure that the kitchen facility is in tip top shape and conducive

enough to meet the required health and safety standard

• Interfaces with third – party providers (vendors)

• Reports to the Chief Executive Officer

• Attends to Customers complains and enquiries

• Prepares budget and reports for the organization

• Handle any other duty as assigned by the CEO

Sales and Marketing Manager

• Manage external research and coordinate all the internal

sources of information to retain the organizations’ best

customers and attract new ones

• Model demographic information and analyze the volumes of

transactional data generated by customer purchases

• Identify, prioritize, and reach out to new partners, and business

opportunities et al

• Identifies development opportunities; follows up on development

leads and contacts; participates in the structuring and financing

of projects; assures the completion of development projects.

• Responsible for supervising implementation, advocate for the

customer’s needs, and communicate with clients

• Develop, execute and evaluate new plans for expanding

increase sales

• Represent the company in strategic meetings

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and

financial statements for the organization

• Provides managements with financial analyses, development

budgets, and accounting reports; analyzes financial feasibility

for the most complex proposed projects; conducts market

research to forecast trends and business conditions.

• Responsible for financial forecasting and risks analysis.

• Performs cash management, general ledger accounting, and

financial reporting

• Responsible for developing and managing financial systems

and policies

• Responsible for administering payrolls

• Ensuring compliance with taxation legislation

• Handles all financial transactions for the organization

• Serves as internal auditor for the organization

III. Company Description

Chips-to-go food stall, a healthy chips food stall established to cater a variety

of healthy chips to satisfy the cravings of the customers, the stall is made up of metal

which is durable and well-built. Its location is in Legazpi City Science Highschool

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located at Bitano, Legazpi City. Its business will operate initially in the province and

will plan to franchise if ever the business will have a good income.

This business’ product is a help to the customers’ health since nowadays

a lot of many diseases develop that can affect the state. These variety of healthy

chips is a guarantee to prevent them to be sicked. There is a huge demand for

the chips from the rural as well as urban area; people prefer instant food and

potato chips are the best option for snacks it eliminates hunger quickly.

Different technical specs and other strategies are made to attract the

prospective buyers to gain a good income and for the business to prosper.

The business proposal aims to provide:

1. A product that is healty that will also satisfy their cravings and eliminates

hunger quickly;

2. A clean stall to operate for them to be safe from eating our products;

3. A good quality of food with affordable price for the students andother

potential customers; and,

4. A store that is pleasing to diner in.

The product includes also different dips that are personally made. The typical

area of the stall is 2.5 meters. Rest assure that the atall will not be a hindrance for the

customers way and to the worker’s side since it will not be moved or rolled.

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IV. PRODUCT AND SERVICE PLAN

Chips-to-go will cater their customers through a stall. Below are the products that

Chips-to-go will be offering, comes in a wide variety and sizes but in a very affordable

price. Dips are personally made.

CHIPS:

Kamote Chips (10.00) – made with Kamote

Sweet Potato Chips (12.00) – made with Sweet Potato

Kangkong Chips (10.00) – made with Kangkong

Carrot Chips (12.00) – made with Carrots

Banana Chips (15.00) – Made with Banana (Saba)

Jicama Chips (10.00) – Made with “Singkamas”

Eggplant Chips (13.00) – Made with Eggplant

Mushroom Chips (20.00) – Made with Mushroom

Taro Chips (20.00) – Made with Taro (Family of Kamote)

Squash Chips (15.00) – Made with Squash

DIPS:

Manhattan Dressing (Mayo + Mustard)

Garlic Sauce

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Honey Mustard Dip

Thousand Island Dip

Mayonnaise

Ketchup

V. MISSION AND VISION STATEMENTS

MISSION STATEMENTS

• To provide an eco-friendly and premium service to our customer.

• To supply and offer them a food with excellent quality but with a very affordable

price.

• To ensure the satisfaction of our customers through our products.

VISION STATEMENT

• Serving excellent quality of food with a reasonable price. A store that will ensure

the satisfaction of our future customers.

VI. INDUSTRY OVERVIEW

The food industry in developing countries is as diverse as its people’s. Depending

on the country and the cuisine in that country, the food industry covers a wide range of

sectors from seafood, fresh produce and traditional foods, fruits and vegetables, meats

(processed and unprocessed), dairy products, beverages, confectionary, and grains and

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cereals among others. The characteristics of the food and the nature of the industry in

each category of food varies by country and by region. It depends on the history, climate

and microclimate, cultural and agricultural practices, the existence of a significant formal

hospitality industry, the existence and level of development of a formal food service sector

including domestically grown or transnational quick serve restaurants, and the range and

nature of the exports markets with which trading relationships have been established.

These, collectively determine the range, breadth, and sophistication of the food industry

in each region of the developing world and each country.

Typically, the foods consumed in developing countries include a wide and delicious

range of produce, meat, poultry and seafood products, grains, fruits and vegetables,

many of incomparable taste and flavor and many of which may be unknown in, or

unfamiliar to, developed country markets. Many traditional products are already being

exported to markets globally. Traditional ethnic cuisines are now increasingly an

inseparable part of mainstream diets throughout the world. These traditional developing

country foods now included in global diets have expanded to include a wide range of fruits

and vegetables, produce, spices, prepared foods, and beverages. Most of the produce

that form a part of this trend usually undergo further processing after purchase, including

various forms of preparation and cooking.

VII. MARKET ANALYSIS

Consumer expenditure for snacks and lunches in Legazpi City Science High

School are rapidly increasing. The addition of new establishments such as food stalls

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inside the premises of the school has shown a significant growth in this sector, with food

spending reaching to almost a hundred percent (100%) of the total consumer

expenditures inside the school.

A much broader appeal exists only for weekday slots since those are the days

when the students (core target market) are present in school.

Age

- Our target market will cater to mostly youngsters, but we will also cater to all

ages; those students who are currently enrolled in the said institution, as well

as the teaching and non-teaching staff of the school. Also included are the

students and teachers of the neighboring school (Bitano Elementary School)

and the outsiders who are present during events and other matters, and wish

to buy our food

Gender

- We will target both sexes; all individuals regardless of gender, with a slight

prejudice on the individuals who have dietary concerns

Income

- We will appeal mostly to the medium income individuals and to those in the

lower medium income bracket

Our concept covers a slightly narrow but focused appeal as our goal is to be the

next hip destination for the students and other people who have junk food-like cravings

for chips, however, modified into a vegetarian option.

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Market Segmentation

We are targeting the students and faculty members of Legazpi City Science High

School as our primary market. The school canteens and kitchen area are the places

where the students mostly meet and hang out after school aside from the covered court,

and also where the teachers and non-teaching staff usually buy their snacks and lunches.

Our secondary target market are the students and faculty members of Bitano

Elementary School. Some of the students and faculty of the school also buy from the

canteens of LEGASCI aside from their own canteen (BES Canteen). Included in our

secondary target market the outsiders who are in the school and wish to buy our food.

Estimated Forecast

Sales

LEGASCI Students LEGAZPI Faculty BES Students BES Faculty Outsiders

Year 1 Year 2 Year 3 Year 4 Year 5

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 Potential Growth CAGR

Customers

LEGASCI 5% 2,000 2,100 2,205 2,316 2,432 5%

Students

LEGASCI 3% 50 52 54 56 58 3%

Faculty

BES Students 5% 1,000 1,050 1,103 1,158 1,216 5%

BES Faculty 3% 35 36 37 38 39 3%

Outsiders 20% 20 24 29 35 42 20%

Target Market Segment Strategy

Chips to go intends to cater to people of all ages, with more emphasis on the

students and faculty members of Legazpi City Science High School. We have chosen this

group for several reasons. It is our goal to be “the extraordinary burger place” and we

believe that the age group from 4-19 years old, as well those who are at the toddler age

(1-3 years old), is the age bracket where brand building efforts take place. They are also

assumed to be given limited budget, and seek a value/price not exceeding or stretching

their budgets.

Our secondary target market, ranging from ages, 20 and above, are assumed to

be the restaurant user group, or those who spend more money on food. They have a

more flexible or fixed income and are more likely to seek a higher value/price for the food

they are purchasing.

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 Our service strategy is dual purposed. First, we are featuring a wide variety of

vegetable chips to fill LEGASCI’s and other customers’ cravings for junk food, as most

ideas of eating chips is the thought of eating light, and not heavy meals.

Second, we want to keep a price point as fair and as low as possible to keep us in

competition with other food stalls packaged brands that also sell minimum priced chips.

With price ranges amounting from Php 10.00 to Php 25.00, we may be slightly above the

index, but we are going to offer much more than the rest of the competition.

Market Needs

Chips to go sees our target market group as having many needs with

regard to food consumption and experience. Recent trend analyses identified the

possible needs of our target markets. These include having:

• A variety and flavor of the food product;

• Speedy service;

• Quick preparation;

• Convenience;

• Ready-to-eat meal options; and

• Social media marketing

According to the Philippine Statistics Authority, agriculture inched up by

0.4% in the fourth quarter of 2019. Crops, poultry and fisheries posted increased

in production while livestock production contracted. Crop production grew by 1%

during the quarter and shared 50.6% in the total agricultural output.

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 Market Trends

In the past, up until recent, Filipinos always preferred buying packaged

chips by well-known Filipino brands such as Oishi, Jack n’ Jill, Leslie’s, etc., and

pre-made chips from well-known food stalls such as potato corner and potato giant,

due to its popularity and wide variety of products. But the trend seemed to have

shifted as of recent, with the people buying and patronizing local brands and locally

made products by different entrepreneurs in every region, resulting to their

immediate growing success. For example, a group of entrepreneurs here in Albay

are selling packaged mushroom chips with different flavors to promote the

mushroom cultivation in the province. This, in a way, helps them earn more income

and encourage other entrepreneurs to do the same, also resulting to an increase

in tourism.

Industry Analysis

According to Ifex Philippines, the growing demand for convenience has led to the

expansion of the Philippine food service industry in the form of fast-food restaurants and

casual dining restaurants. Full-service restaurants are also growing, especially in

fashionable shopping or dining areas in Metro Manila. However, competition in this

segment is rather keen, with restaurant operators always interested in new and exciting

menu ideas to attract customers. Based on the 2012 nationwide Census of Philippine

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Business and Industry (CPBI), the Philippines food service industry amounts to roughly

US$7.2 Billion with an estimated 15% to 20% annual growth over past decades.

The increasing urbanization, changing consumer behavior and millennials’

preference towards eating out has majorly benefitted the food service sector of the

country. Many foreign players are eyeing on this potential country and strategizing to

boost market penetration by increasing the exports to the country. Philippines remains

the largest market for consumer-oriented food and beverage exports from the U.S. to

supplement the foodservice sector. A report published by USDA stated that products such

as Condiments & Sauces, Processed Vegetables, Chocolate & Cocoa Products

experienced a considerable growth rate.

With regard to Legazpi City, the Philippine Chamber of Commerce and Industry

previously recognized it as the most business-friendly city in Southern Luzon. In 2013,

the city was ranked 11th among the most competitive cities in the country. In 2014 it was

rated second among the top 3 livable cities in the country by the National Competitiveness

Council and the Asia-Pacific Economic Cooperation. The city is a major economic hub in

the Bicol region. Economic activities in the city include agriculture, wholesale and retail

trade, services, manufacturing and mining. Major sources of income include rice, root

crops and coconut.

Main Competitors

• With regard to our primary target market, our main competitors are:

Ate Hope’s Canteen

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 Ate Hope’s canteen, also referred to as the Big Canteen, has

already been a LEGASCI staple and is the ultimately known canteen

by the students and the faculty since the very beginning. As of recent,

Ate Hope’s canteen still reigns superior among the other 4 canteens

inside the school premises, serving snacks and lunches, as well as

limited school supplies to the students and faculty from 5:00 am to

5:00 pm only on schooldays.

Small Canteen

The small canteen, despite remaining inferior to the big

canteen before the addition of the other 2 canteens (excluding the

BES Canteen), also creates a name for itself, as being the second

most chosen option by the students and faculty on where to buy their

snacks and lunch, other than 3 LEGASCI canteens. Like the big

canteen, they also serve snacks and lunches, minus the school

supplies, to the students and faculty from 7:00 am to 5:00 pm only

on schooldays.

Burger Canteen

The Burger Canteen is one of the recent additions to the

LEGASCI Canteens, which opened in 2018. The canteen serves

burgers and ice cream, as well as water and bottled drinks. Before

the recently opened new canteen, the burger canteen also became

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 a popular choice for the students to buy snacks, specifically their egg

burger and ice cream, during their recess period and free time.

New canteen

There are 3 new businesses in the same stall and a separate

new stall, operated by the same person, hence, the name new

canteen since it just opened earlier in 2019. The canteen also serves

snacks and lunches to the students just like the other canteens in the

school.

BES Canteen

The Bitano Elementary School Canteen, commonly known as

the BES Canteen, is the school canteen of the Bitano Elementary

School, but is also considered as the unofficial canteen of the

LEGASCI Senior High School Department, due to its closer proximity

to the Senior High School Building than the other LEGASCI

Canteens. Most of the students who buy from this canteen are the

ABM students. The canteen also serves snacks and lunches to the

BES and LEGASCI students and faculty from 7:00 am to 5:00 pm

only on schooldays.

• With regard to our secondary target market, our perceived main competitors

are:

Potato Corner

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 Potato Corner is a global food franchise known for its flavored

French fries. Potato Corner’s first kiosk opened up in SM Megamall

on October 1992 in the Philippines under Cinco Corporation. As of

2019, Potato Corner is present in 13 countries worldwide which

include the Philippines, Indonesia, United States, Panama, Australia,

Thailand, Hong Kong, Cambodia, Singapore, Vietnam, Kuwait,

Myanmar and Canada.

Potato Giant

Potato Giant is a Filipino food franchise that sells potato-

based snacks, under the ownership of John Jeric Cantillon, an

alumnus of De La Salle University-Manila. Currently, Potato Giant

has over 90 stalls in the Philippines

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VIII. COMPETITIVE ANALYSIS

Ate Hope’s Small Burger New BES

Canteen Canteen Canteen Canteen Canteen

- Popular - Popular - Popular - Affordable - Affordable

- Affordable - Affordable - Affordable - Many food - Many food

Competitive - Many food - Many food - options options

Advantage options options Convenient - Convenient -

- - Convenient

Convenient Convenient

Future
- Changes in customer preference
Assumptions

- Increase
Future - Gain - Gain - Gain - Gain
food
Objectives customers customers customers customers
selections

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IX. MARKETING PLAN

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X. Operations Plan

The location for the operations of the business will be set in a specific area where

all the offices/areas of the business such as selling area, marketing office, and

the administrative office will be display in that area.

The zone of operations is within the city legitimate of Legazpi City. It

is found inside the campus of Legazpi City Science High School (LEGASCI). The

business will use a food kiosk/ food booth or food stall for the service facility. It is a

structure wherein it is used to prepare food for the general public. The area of the

operation is perfect since it is exceptionally available to the potential clients specifically to

the LEGASCI students and representatives of the company. The deals zone of the

business can suit 30-45 clients at most extreme.

The selling and offering of the items or products happens on the selling area. The

sales staffs are in charged in processing the inquiries of the customers.

The requesting and ordering of inventories happens in the administrative division

wherein the upper management is assigned on communicating and interacting with the

respective suppliers for the raw materials and fees needed in the production of the end

products the business is offering.

For us to be able to execute and accomplish our day – to – day operations

efficiently and effectively, monitoring the staffs’ performances in doing the tasks assigned

while giving the right amount of compensation and incentives the employees deserve to

receive. Right management of inflow and outflow of money will also help the business to

have sufficient funds to keep the business going.

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XI. Organizational Plan

The business will be on a moderate level. Since Chips – To – Go is just a small

start-up business and only requires a small number of people involved in the operations

of the business, nearly all of the staffs are included in the sale and offering of the product

items. The administration is in charged in processing the application and interview of the

employees wherein they will be rated according to the standards set by the business and

if their skills and knowledge is aligned in the position they are applying for. This is one of

the crucial stages of the business since the employees will do half of the work for the

growth and maturity of the business. Since Chips – to – Go is just a small business hiring

4 employees is just enough to help the owner run the business.

The owner of the business will be in charged with the communication and ordering

of raw materials with the suppliers, managing the finances of the business; the inflows

and outflows of money, promotion and of course managing the business; keeping it on

track and letting the business grow.

The hired sales staff is expected to have enhanced communication skills to

properly process and answer the inquiries of the customers and also to properly

accommodate the needs of the customer and to give the demand of the customers. And

also to relay the right information the customer needs.

The hired cashier is expected to properly manage cash and has excellent

numerical skills wherein he needs to compute for the daily income of the business

together with the owner. Addition of employees will be done if necessary. All employees

of the business are expected to regularly report to their duties on time and receive monthly

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salary and incentives. Conflicts and concerns encountered by the employees in the

business should be immediately communicated to the business owner.

XII. FINANCIAL PLAN

This section presents our financial projections for the term of the plan. The company is

raising a large investment for the purpose of growth and operations. This funding will

cover operating expenses and product development during this period. The following is a

breakdown of how the funds will be used.

Expenses:

Costs

Advertising 3,000

Legal Fees 5,000

Working Capital 250,000

Miscellaneous 3,000

Sub-total 261,000

Product Development: 15,000

Total 276,000

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Important Assumptions

Nature and Limitation of Projections. This financial projection is based on sales volume

at the levels described in the revenue section and presents, to the best of management's

knowledge and belief, the company's expected assets, liabilities, capital, revenues, and

expenses. The projections reflect management's judgement of the expected conditions

and its expected course of action, given the hypothetical assumptions.

Revenues. The company's revenue is derived primarily from subscriptions. Revenue

projections are based on the sales forecast.

Expenses. The company's expenses are primarily those of salaries, sales commissions,

and administrative costs. Other expenses are based on management's estimates and

industry averages.

XIII. GROWTH PLAN

Identifying opportunities for the chips-to-go business will give a lot of advantage in

terms of reaching customers. We all know that the internet has taken over our lives and

basically became a part of our everyday life. In terms of marketing, internet can be very

useful. Since the early 1990’s, online advertising became a standard to small and large

organizations because it has dominated the business world as a newly evolved marketing

strategy that is very feasible to use in order to reach potential customers. Online

advertising is a promoting procedure that includes the utilization of the Internet as a

medium to get site traffic and target and convey advertising messages to the correct

clients. Internet promoting is intended for characterizing markets through interesting and

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valuable applications. Creating website traffics that will give netizens an information about

our product will be much easier from reaching potential customers that may give interest

to our business since our business, Chips-to-go, is just a small type of business.

Therefore, creating website for our business can surely give our business a chance to

grow and also to cope up with the new way of advertising thru the use of internet.

XIV. CONTINGENCY PLAN

We have created a strategic viewpoint of two key factors that will give efficiency of

resolving risks that may arise. These are the objectives to perform:

• Maintaining employer-employee relationship

• Maintaining a good relationship between the business and the customers

These two key factors will surely give an impact to the business, helping it to

reduce risks as many as possible by maintaining a good prevention techniques in order

to stop problems to arise. Prevention is better than cure, this also has a relation to a

strategic marketing viewpoint. Preventing shortcomings to arise is a very feasible way in

order to keep the business running, free from shortages and risks.

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