S E R V I C E S a nd P R I C E S

PRO C ESS

Good, professional design fosters trust and credibility with your customers. Today more than ever,
people are more design savvy and expect a higher level of brand design. It’s my goal to make sure
your new brand design feels personal and powerful in order to appeal to the right clients for your
business, while remaining true to you.

PHASE 1
COLLABORATIVE EXPLORATION

During this discovery phase, I’ll be learning a lot about you, your work, and what matters to
you. We’ll dig deep to identify misaligned aspects of your current branding. This insight is
the linchpin of creating a precise visual brand, capable of accurately communicating the
mission of your business. Our discussions and your responses to an intensive creative brief
will inspire a visual inspiration mood board that focuses on a specific design direction and
serves as the foundation for your new brand personality.

PHASE 2
DEVELOPM E N T A N D D E SIGN

To gain a deeper knowledge of your business, I’ll delve into every aspect of your current
branding, from positioning to the feel and function of your website.

I’ll draft a blueprint for your new brand direction and create an identity that embodies your
intended messaging. I’ll create a tag line that states the purpose of your business, reinforced
by an About statement that further defines the vision and positioning.

Your brand’s new signature will permeate every piece I create for you, including business
cards and custom website graphics such as logos, patterns, textures, buttons, and social
media icons.

PHASE 3
CO M P L E T I O N

Our work together, from initial dialogue through implementation of your new branding
elements, will span approximately four weeks. When finished, you’ll take possession of a
crystal clear visual brand identity represented in website graphics, design elements, and a
simply stated brand message. This sharpened focus will allow people who encounter your
business to gain an immediate understanding of you and what you do.
 PAC K AG E 1

Brand Design & Voice Development

Standout visual brand identity for the established business
 PACKAGE 1

Brand Design & Voice Development includes:

BR A N D IN G A D D O NS

• Brand Discovery worksheets and brief Need more than what’s listed in my branding
package? No problem. Choose from the list

• One-hour brainstorm and strategy session below or contact me for a custom package.

• A curated mood board inspired by our brainstorm

session, your worksheets and references.

• Brand Message statement to help position your brand 1 6 PAG E P D F LO O K- B O O K

and speak to the right customers
starts at $50 0

• Tag line development to give your brand a strong position

in your market place
INVOICE DESIGN

• Primary logo. One primary mark to set the tone $ 200

for the entire brand design.

• Secondary logos. Alternate logos to be

PRICE SHEET DESIGN
used in lieu of your primary logo when appropriate
(social media profiles, stamps, stickers, etc) giving your $ 200
branding more flexibility and cohesion.

• Custom pattern and texture designs PAC K AG I N G

co n t a c t fo r a c u sto m q u o te
• Social media icons

• Custom color palette including pantone, cmyk and web

PHOTOSHOOT ART DIRECTION

• Typography selection. I’ll choose the perfect typefaces

co n t a c t fo r a c u sto m q u o te
to complement your new brand design. Fonts need to be
purchased by the client for use beyond the files I provide.

COPYWRITING
• Elements such as type treatment, borders, illustrations
and sidebar buttons co n t a c t fo r a c u sto m q u o te

• Facebook page design

COPYWRITING
• Business card design and upload to Moo.com for printing
Letterpress setup available for additional cost co n t a c t fo r a c u sto m q u o te

• 5x7 Notecard and envelope design set up for jakprints.com

BROCHURE DESIGN
• Letterhead and envelope design set up for moo.com or
co n t a c t fo r a c u sto m q u o te
your printer of choice

• Two rounds of revisions, to ensure our finished product

perfectly matches your vision for your business

INVESTM ENT: $3950

split into 3 installments

COPYRIGHT 2017 | GRIT & WIT | [email protected] | 404.932.4833

 PAC K AG E 2

Total Package
Brand Design + Custom Website Design

& Development
 PACKAGE 2

+
Brand Design Package Custom Website Design
& Voice Development & Development

Using the results of the work we’ve done, I’ll design a website that continues the conversation and
harmoniously correlates to all we created in the Brand Design Package. You’ll be presented two layout
options: homepage, sub-page, and blog. Once you’ve made your selection, I’ll immerse myself in the
design process and partner with our web developer to ensure your new website looks and functions
exactly as you wish. No templates. No cookie cutter designs.

Website Design & Development includes: WE BSIT E A D D O NS

Need more than what’s listed in my website

• One-hour brainstorm session to discuss your website needs
package? No problem. Choose from the list
and functionality
below or contact me for a custom package.

• A tailor-made 5 page WordPress website including a portfolio

page if needed. The site will be installed on our test server
for testing and viewing prior to site launch. 5 pages included. A D D I T I O N A L S I T E PAG E S
$ 1 5 0 pe r page

• Custom design and web development for a beautiful and

RESPONSIVE DESIGN FOR
easy to use web experience on both the front & backend
I PA D & I P H O N E
$ 800
• Initial content import (client must provide all copy and
images prior to site design) BLOG POST TRANSFER
$ 200
• Completely Integrated custom blog design
E-COMMERCE
• Custom Pin It button for blog images co n t a c t fo r a c u sto m q u o te

• Custom widget designs SITE MAINTENANCE PLAN

(highly recommended for keeping your site up to date!)

• Two rounds of revisions, to ensure our finished product $ 5 0 pe r mon th or $50 0/year
perfectly matches your vision for your business
CLIENT LOGIN AREA
co n t a c t fo r a c u sto m q u o te
• Responsive design for consistent viewing across
all devices: desktop, mobile and tablet

• Seamless set up and migration to your server C LIE N T R E QU IR E M E NTS

• Post-launch tutorial in the form of recorded screen Clients must set up hosting for self hosted

casts or personal walk through Wordpress prior to project start.

We recommend BlueHost or HostGator.
Grit & Wit is not responsible for hosting
IN V ESTMENT: starts at $65 00 issues or downtime.
split into 3 installments

When your website is completed and launched, I’ll provide a recorded screen cast tutorial to
show you all the user-friendly, behind-the-scenes features.

COPYRIGHT 2017 | GRIT & WIT | [email protected] | 404.932.4833

 T IME L IN E S & AVA ILA BILIT Y

I accept a limited number of clients a month in order to provide a high-level of attention to each
project and person.

EACH MONTH I HAVE AVAILABILITY FOR THE FOLLOWING:

2 Branding Package Clients per month

1 Total Package Client per month

I am typically booked 2 months in advance. If you’d like to book your project

please fill out my contact form and I’ll take it from there!

BRAND DESIGN & VOICE TOTAL PACKAGE WEBSITE DESIGN

DEVELOPMENT TIME-LINE & DEVELOPMENT TIME-LINE

4-6 weeks 10-12 weeks

WEEK 1: Brand discovery WEEK 1: Brand discovery

worksheets completed worksheets completed

WEEK 2: Brainstorm call to WEEK 2: Brainstorm call to

discuss worksheets discuss worksheets
and vision and vision

Curated moodboard Curated moodboard

delivered post call delivered post call

WEEK 3: First round brand WEEK 3: First round brand

design delivered design delivered

Client feedback due Client feedback due

WEEK 4: Second round brand WEEK 4: Second round brand

revisions due back to revisions due back to
client if needed client if needed

Client approval Client approval

Files Delivered Files Delivered

Launch your new brand! WEEK 5: Website Concepts

delivered to client:
One homepage, one blog
page, one subpage

Website content due to G&W

WEEK 6: All web pages designed

with provided content and
presented in PDF form

Client changes due back

to G&W

WEEK 7: Revised (if needed) site

presented for final approval

Client approval

WEEK 8: Web files prepped and

provided to development
team

WEEK 9: Site Content uploaded

Test site shown to client

Test Site Approval

WEEK 10: Site migrated and installed

onto URL

You’re live! Let’s celebrate!

LET’S DO THIS LET’S DO THIS LET’S DO THIS

COPYRIGHT 2015 | GRIT & WIT | [email protected] | 404.932.4833

 R E A DY ?

Let’s do this!

S AY H E L L O

[email protected]