AGENCY NAME www.getwsodo.

com
www.getwsodo.com

AGENCY: Agency Name

CAPABILITIES OVERVIEW PHONE: +1.555.203.6207

BRAND
EMAIL: [email protected]
WEBSITE: www.agencyname.com

IDENTITY
This capabilities overview de-
tails the process we use to suc-
cessfully execute on logo design

PROCESS
projects. We use a multi-phased
approach, along with robust client
collaboration to ensure a quality
end product.

LOGO DESIGN 1
AGENCY NAME www.getwsodo.com
www.getwsodo.com

LOGO DESIGN PHASES

01 02 03 04 05

PHASE 01: PHASE 02: PHASE 03: PHASE 04: OPTIONAL STYLE
RESEARCH & PRIMARY LOGO SECONDARY LOGO LOGO FAMILY GUIDE & STATIONERY
LOGO CONCEPTS DESIGN DESIGNS PRODUCTION DESIGN

We will have an in-depth dis- After receiving feedback on the Following approval of the primary After all primary and secondary A style guide is not included in
cussion with the client about the logo concepts, a primary logo de- logo, a family of secondary logos logos are approved by the client. this statement of work, however,
target audience for the brand and sign will be created. The primary will be created. all logos in the logo family will be a style guide is always recom-
primary competitors. Following logo design will dictate the needs exported as individual files for mended by our team to help cre-
this initial research and discus- of the secondary logos. use in marketing collateral. ate visual consistency. Stationery
sion of mood boards, we will (business card, letterhead, and
develop initial logo concepts. envelope) is also recommended.
If desired, these items can be
priced separately.

LOGO DESIGN 2
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 01

RESEARCH & LOGO CONCEPTS

WORKSHOP
In this meeting we will discuss the client’s business, target audi-
ence, competitors, industry, and core values. This meeting typi-
cally requires one hour of time. Following the meeting, our de-
signers will continue research on all items discussed in an effort
to generate initial ideas for the client’s primary logo design.

LOGO DESIGN 3
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 01

RESEARCH & LOGO CONCEPTS

RESEARCH &
MOOD BOARDS
The objective of this phase is to help our agency fully under-
stand the client’s target audience and competitive landscape.
We also begin development of logo mood boards and concepts
to help guide the design in future phases.

Mood boards include a collection of design elements that pro-

vide initial images, concepts, colors and styles proposed for the
general “look and feel” of the visual identity.

Round 1 typically includes 3 mood boards delivered to the client

in digital format for feedback. We’ll gather client feedback be-
fore moving into the actual logo design.

LOGO DESIGN 4
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 01

RESEARCH & LOGO CONCEPTS

LOGO CONCEPTS
Using inspiration from the approved mood boards, we will
create rough logo concepts. These will either be hand-drawn
sketches of the logo or rough black and white cocept ideas. The
logo concepts will be presented to the client to establish general
logo style. Client feedback will be gathered prior to beginning
full logo design.

LOGO DESIGN 5
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 02 DESIGN ROUND 1

PRIMARY LOGO DESIGN

LOGO DESIGN
ROUNDS DESIGN ROUND 2

Our designers will create multiple logo concepts based on the

selected sketch/rough logo concept. We will collaborate with the
client to refine the logo until it matches client preferences within
the number of rounds defined in the statement of work.

DESIGN ROUND 3

FINAL DESIGN

LOGO DESIGN 6
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 02

PRIMARY LOGO DESIGN

FINAL PRIMARY
LOGO DESIGN
Working with the client for feedback and approval, we will cre-
ate the final “Primary Logo.” This version of the logo will stand
as the main visual identifier for the brand.

LOGO DESIGN 7
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 03

SECONDARY
LOGO DESIGNS
Following establishment and approval of the Primary Logo, our
designers will create applicable logo variations to accommodate
future marketing needs. The logo variations often include verti-
cal version, horizontal version, icon mark with text and without,
black on white, white on black and so forth.

LOGO DESIGN 8
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 04

LOGO FAMILY
PRODUCTION
Following establishment and approval of the Primary Logo, our
designers will create applicable logo variations to accommodate
future marketing needs. The logo variations often include verti-
cal version, horizontal version, icon mark with text and without,
black on white, white on black and so forth.

LOGO DESIGN 9
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 05

OPTIONAL

STYLE GUIDE
A Style Guide is created to establish the basic rules for the final
logo family. This guide is critical to ensuring that the identity
system is treated consistently by all designers, marketers and
other staff who create any branded materials.

INCLUDES GUIDELINES FOR:

• Primary Logo Usage
• Logo Usage Restrictions
• Secondary Logo Family Usage
• Typography Standards
• Color Palette Standards (CMYK, RGB, HEX)

LOGO DESIGN 10
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PHASE 05

OPTIONAL

STATIONERY
DESIGN
Stationery is most often the first element used in a brand rollout.
Our design team can create a stationery package to help you
start to market your new brand.

• Business Card
• Letterhead
• Envelope

LOGO DESIGN 11
AGENCY NAME www.getwsodo.com
www.getwsodo.com

PROJECT
MANAGEMENT
All projects are managed in one central location to en-
sure total transparency throughout the execution of the
project. Both agency and client team members will have
access to the project in the project management tool.
Our goal is to provide full visibility on the project 24/7.

• Communication
• To-do Lists
• Milestone Scheduling
• Deliveries
• Client Feedback
• Asset Management

During the project kickoff meeting, we train each client

how to use the simple project management tool.

LOGO DESIGN 12
AGENCY NAME www.getwsodo.com
www.getwsodo.com

NEXT STEPS

PROPOSAL
& STATEMENT
OF WORK (SOW)
We would be delighted to work with you to satisfy the branding
and marketing needs of your business. Each engagement with
our agency includes a proposal and detailed statement of work
which defines our services in detail. The proposal will clarify the
process we will use to execute on the project and the statement
of work will act as a formal agreement between both our agency
and you, as our client.

LOGO DESIGN 13
AGENCY NAME www.getwsodo.com
www.getwsodo.com

CAPABILITIES OVERVIEW

THANK YOU

AGENCY: Agency Name

PHONE: +1.555.203.6207
EMAIL: [email protected]
WEBSITE: www.agencyname.com

LOGO DESIGN 14