AGOO MONTESSORI LEARNING CENTER & HIGH SCHOOL INC.

Aspiras Road, San Antonio, Agoo La Union

Government Recognition: No. SE-004 s. 2003

MODULE 1
Introduction to Media and Information Literacy

Introduction:

In this module, we are going to explore the ins and outs of Media and Information
Literacy AKA (MIL); in particular, these are the topics that we will cover for now:

1. Media Literacy
2. Information Literacy
3. Technology Literacy

OBJECTIVES:

After finishing/completing the module you should be able to:

 Describes how communication is affected by media and information. (MIL11/12IMIL-IIIa-1)

 Identifies the similarities and differences of media literacy, information literacy, and technology
literacy. (MIL11/12IMIL-IIIa-2)
 Editorializes the value of being a media and information literate individual.
 Identifies characteristics/describes a responsible uses and competent producers of media and
information. (MIL11/12IMIL-IIIa-3)
 Shares to class media habits, lifestyles and preferences. (MIL11/12IMIL-IIIa-4)

Lesson 1 (IMIL): Key Terms

Take a quick look at these Glossary of Terms to get a glimpse of what MIL and related concepts are.

1. Process of Communication – The process of communication refers to the transmission or passage of

information or message from the sender through a selected channel to the receiver overcoming barriers
that affect its pace. The process of communication as such must be a continuous and dynamic
interaction, both affecting and being affected by many variables. Communication process consists of
certain steps constitutes the essential of an effective communication.

2. Sender – The very first step/stage in the process of communication and is the very foundation of
communication process is laid by the person who transmits or sends the message. He is the sender of
the message which may be a thought, idea, a picture, symbol, report or an order and postures and
gestures, even a momentary smile. The sender is therefore the initiator of the message that need to be
transmitted. After having generated the idea, information etc. the sender encodes it in such a manner
that can be well-understood by the receiver.

3. Message – another term for the information you want to relay. Message is the heart of communication.
It is the content the sender wants to covey to the receiver. It can be verbal both written and spoken;
or non-verbal i.e. pictorial or symbolic, etc.

4. Channel - t h e channel is the way/method you choose to convey your message to your receivers. The
message is transmitted over a channel that links the sender with the receiver. The message may be oral
or written and it may be transmitted through a memorandum, a computer, telephone, cell phone, apps
or televisions. Since each channel has its advantages and disadvantages, the choice of proper selection
of the channel is paramount for effective communication.

5. Receiver - This refers to the “information’s audience”. He may be a listener, a reader or a viewer. Any
negligence on the part of the receiver may make the communication ineffective. The receiver needs to
comprehend the message sent in the best possible manner such that the true intent of the
communication is attained. The extent to which the receiver decodes the message depends on his/her
knowledge of the subject matter of the message, experience, trust and relationship with the sender. The
receiver is as significant a factor in communication process as the sender is. It is the other end of the
process. The receiver should be in fit condition to receive the message, that is, he/she should have
 AGOO MONTESSORI LEARNING CENTER & HIGH SCHOOL INC.
Aspiras Road, San Antonio, Agoo La Union
Government Recognition: No. SE-004 s. 2003

channel of communication active and should not be preoccupied with other thoughts that might cause
him/her to pay insufficient attention to the message.

6. Media - the communication outlets or tools used to store and deliver information or data. The term
refers to components of the mass media communications industry, such as print media, publishing,
the news media, photography, cinema, broadcasting (radio and television), and advertising.

7. Information - the attribute inherent in and communicated by one of two or more alternative sequences or
arrangements of something (such as nucleotides in DNA or binary digits in a computer program) that
produce specific effects. Basically, something (such as a message, experimental data, or a picture) which
justifies change in a construct (such as a plan or theory) that represents physical or mental experience or
another construct.

8. Literacy - competence or knowledge in a specified area. It is also the ability to identify, understand,
interpret, create, communicate and compute, using printed and written materials associated with varying
contexts.

Lesson 1 (MIL): Test Yourself

1. What do these mean to you?

____________________________________________________________________________________
____________________________________________________________________________________
___________________________________________________________________________________.

2. So do you think you are ready for the Media Enhanced World? Or better yet, is your
community ready for the Media Enhanced World?

____________________________________________________________________________________
____________________________________________________________________________________
___________________________________________________________________________________.

Search anything about Media and Information Literacy (MIL) or things related to it that interest you.
Find out the latest about them or something similar to them that you have used so far. Be ready to
share them in class online.

Your search, ideally done online, should take you on an exploration about:

1. The current state of MIL in your country (i.e., media status, media platforms that are easily
accessible or used in your country).

2. Online systems, functions, and platforms

Lesson 2 (Traditional Media and New Media): Pre Test

CHALLENGE QUESTION

How is your media life like?

 AGOO MONTESSORI LEARNING CENTER & HIGH SCHOOL INC.
Aspiras Road, San Antonio, Agoo La Union
Government Recognition: No. SE-004 s. 2003

Hint: You have to think figuratively.

Think about your life with media. First consider the questions below. Use your responses
to help you finish the statement, “My media life is like a...” This statement is a simile, a
literary device for comparing two unlike things. For instance, someone who does not use
much media might say that her media life is like a desert, because there is little life there.
Someone might say that his media life is like a track meet, because he is exhausted at the end
ofthe day. Finally, make a picture or drawing of the simile you created. The drawing can
include text.

Questions to consider:

● Is media a big part of your life?

● What kind of impact do digital media have on you (a little, some, a lot)?

● What are your favorite and least-favorite things to do with media?

● Do you connect with others or create things with media? Finish this statement: My media life is
like _______

because ____________

_________________________.

Illustrate your simile in the box below (or on a separate piece of paper):

You might be interested to know that digital media can be interchanged with more popular terms
such as social media or social networking sites. At the same time, you might wonder: “What is
social media’s role in your life?
 AGOO MONTESSORI LEARNING CENTER & HIGH SCHOOL INC.
Aspiras Road, San Antonio, Agoo La Union
Government Recognition: No. SE-004 s. 2003

Lesson 2 (Traditional Media and New Media): Key Terms

TRIVIA/GLOSSARY OF TERMS

1. Traditional Media - covers the kind of media that were introduced to the market prior to the invention
of the internet. This includes all kinds of written or print media like newspapers and magazines. Comics
and books are also included in print media. Photographs especially those printed in newspapers or
magazines are also included in this subcategory.

2. Broadcast Media – pertains to electronic media that uses electricity and technology to deliver the
message or information. This includes radio and television. The messages are broken down into waves
which are then transmitted on a broad range via sound waves or airwaves. Our radio sets or television
sets receive the electronic transmission and converts the information into the radio show or television
show that we follow.

3. Film or Cinema – pertains to the movies that carry audiovisual messages and are usually projected on a
huge screen in theaters or movie houses. Movies that are now digitally converted can also be played
back using technology like DVD players. Most of the movies we know serve an entertainment purpose,
but watching films is also a way of learning about stories of different stories of different human
conditions.

4. New Media – was a term coined to refer to media that developed when the use of computer technology
became ordinary and common in most parts of the world. The computer is not exactly the media being
referred to with his term, but it encompasses computer-originated and usually Internet-delivered
information. Thus any kind of information and communication technology (ICT) products or systems is
considered as a part of new media.

5. Digital Media – another term for new media.

6. Analog Media – another term for traditional media.

7. Social Media – is a subcategory developed in leaps and bounds. Social media refers to Internet-
maintained computer programs that could be installed in personal computers or portable devices, the
sole purpose of which is to connect with other people using the same platform. This involves signing up
for a personal account in social networking websites like Facebook or installing mobile apps like
Instagram in mobile phones and tablets.

8. Virtual Reality (VR) – is one of the latest crazes in media technologies today. While it is not necessarily a
new invention, VR technologies today make it possible for average people to access these once very
high-tech devices. VR simply means you wear specially designed headset that is attached to a computer
system, and it is like stepping inside the world of whatever it is you are watching/playing. You can
basically see and interact with the simulated virtual world.

9. Augmented Reality – simply means an addition or enhancement to an existing thing. Therefore,

augmented reality (AR) is the technology that adds onto your Internet-based gadget use. The finest
example of augmented reality’s media convergence capability is the Pokémon Go game popularly
launched in 2016.

10. Mixed Reality – (MR) is another enhancement that uses the principles of augmented reality. However,
the difference is that the MR images are not laid over the entire screen, as with Pokémon Go. The MR
images can detect the real-world scenery better, so elemnts of the MR can interact better with the real
world.
 AGOO MONTESSORI LEARNING CENTER & HIGH SCHOOL INC.
Aspiras Road, San Antonio, Agoo La Union
Government Recognition: No. SE-004 s. 2003

IDENTIFICATION. Identify the term/s being described on the following statements. Write your answer
on the space provided before the number.

__________1. The first Element of the Process of Communication.

__________2. The last Element of The Process of Communication.
__________3. Smoke Signals were considered a type of Media in this Age.
__________4. The Internet is considered a type of Media in this Age.
__________5. This is when Printed Materials were starting to appear.
__________6. The TV and Radio were most prominent in this Age.
__________7. The way you choose to send your message to your audience.
__________8. Another word for the information’s audience.
__________9. Another term for the information you want to Relay.
__________10. Meaning of MOOC.
__________11. These are Internet-maintained computer programs.
__________12. Older physical-based media formats.
__________13. Media that uses electricity to deliver the message.
__________14. Characteristics that identify human societies.
__________15. Taiwanese telenovela with boy band F4 as the main cast.
B: MULTIPLE CHOICE. Encircle the letter of the correct answer. (you may use the internet for terms
that are not in the module yet.)

1. The process of recording images through a chemical interaction caused by light rays hitting a
sensitized surface.
a. Photography b. Comics c. Broadcasting d. Filming
2. Social Media Capital of the World.
a. China b. Singapore c. Japan d. Philippines
3. Longest running Philippine newspaper.
a. Manila Bulletin b. La Solaridaridad c. Philippine Inquirer d. Philippine Daily Inquirer
4. Father of Philippine Radio.
a. Francisco Trinidad b. Jose Nepomuceño c. Mars Ravelo d. Atang dela Rama
5. Notable comic pioneers exercised their talents here.
a. La Solaridaridad b. Manila Bulletin c. Liwayway Magazine d. Philippine Daily Inquirer
6. Father of Philippine Comics.
a. Tony Velasquez b. Atang dela Rama c. Mars Ravelo d. David Francisco
7. This Film aimed to have an “Asia for the Asians”.
a. Dawn of Peace b. Dawn of Freedom c. Dawn of the Dead d. Dawn of Patriotism
8. The author of the novel entitled: “Neuromancer”.
a. William Dafoe b. William Lannister c. William Stark d. William Gibson
9. This was the first theater dedicated to screening films opened by the Lumiere Bros.
a. Cinema b. Opera House c. Broadway d. Drive-by Cinema
10. Ancient, Precolonial Alphabet of the Philippines.
a. Old Kannada b. Baybayin c. Lengua d. Alibata
11. A type of reality that help you see and interact with a virtual World.
a. Distorted Reality b. Augmented Reality c. Mixed Reality d. Virtual Reality
12. This reality adds and enhances already existing objects/entities.
a. Distorted Reality b. Augmented Reality c. Mixed Reality d. Virtual Reality
13. This reality can mingle and interact with real world elements.
a. Distorted Reality b. Augmented Reality c. Mixed Reality d. Virtual Reality
14. The branch of knowledge that deals with the creation and use of technical means.
a. Technology b. Information c. Technology Literacy d. Media Literacy
15. The ability to recognize when information is needed, locate and evaluate and effectively
communicate information in its various formats/forms.
a. MIL b. Media Literacy c. Technology Literacy d. Information Literacy