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    5C Analysis: Company

    Uploaded by

    Sakshi Shah
    5C Analysis Company was founded in the 1920s and is now managed by Sat Pal Abrol. It started by selling barfi but now offers sweets and milk products across various Indian states. In 2013-14, its revenue was Rs. 6090000. It collaborates with milk suppliers and shopping mall owners. Customers are mainly from Jammu but younger generations prefer modern foods from companies like Domino's. Competition includes local players and MNCs. Strengths include its strong brand and market share in Jammu. Weaknesses include minimal focus on younger customers and lack of marketing. Opportunities exist to expand to other states and offer catering. Threats include changing food trends and new entrants.

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    5C Analysis: Company

    Uploaded by

    Sakshi Shah
    878 views3 pages
    5C Analysis Company was founded in the 1920s and is now managed by Sat Pal Abrol. It started by selling barfi but now offers sweets and milk products across various Indian states. In 2013-14, its revenue was Rs. 6090000. It collaborates with milk suppliers and shopping mall owners. Customers are mainly from Jammu but younger generations prefer modern foods from companies like Domino's. Competition includes local players and MNCs. Strengths include its strong brand and market share in Jammu. Weaknesses include minimal focus on younger customers and lack of marketing. Opportunities exist to expand to other states and offer catering. Threats include changing food trends and new entrants.

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    5C Analysis Company was founded in the 1920s and is now managed by Sat Pal Abrol. It started by selling barfi but now offers sweets and milk products across various Indian states. In 2013-14, its revenue was Rs. 6090000. It collaborates with milk suppliers and shopping mall owners. Customers are mainly from Jammu but younger generations prefer modern foods from companies like Domino's. Competition includes local players and MNCs. Strengths include its strong brand and market share in Jammu. Weaknesses include minimal focus on younger customers and lack of marketing. Opportunities exist to expand to other states and offer catering. Threats include changing food trends and new entrants.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    878 views3 pages

    5C Analysis: Company

    Uploaded by

    Sakshi Shah
    5C Analysis Company was founded in the 1920s and is now managed by Sat Pal Abrol. It started by selling barfi but now offers sweets and milk products across various Indian states. In 2013-14, its revenue was Rs. 6090000. It collaborates with milk suppliers and shopping mall owners. Customers are mainly from Jammu but younger generations prefer modern foods from companies like Domino's. Competition includes local players and MNCs. Strengths include its strong brand and market share in Jammu. Weaknesses include minimal focus on younger customers and lack of marketing. Opportunities exist to expand to other states and offer catering. Threats include changing food trends and new entrants.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    5C Analysis

    Company

     Founded in early 1920s by Anant Ram Abrol, now managed by Sat Pal Abrol
     Started by selling barfi but now include sweets varying across states along with milk
    products
     In 2013-14 had a revenue of Rs. 6090000.

    Collaborators

     Milk suppliers
     Shopping mall owners

    Customers

     Customers mainly belong to Jammu region


     Targets consumers across ages, however younger generations are drifting away
     Customers tend to buy products of MNCs and consumer taste being changed towards
    modern food items like pizza, pasta, etc.

    Competition

     Local Players
     MNCs like dominos, pizza hut, KFC for younger customer segment

    Context

    SWOT
    Strengths

     Strong presence in its place of origin


     Has strong financial resources
     Huge market share in Jammu
     Positive word of mouth
     Sustained brand image due to long lineage

    Weaknesses

     Minimum focus on needs of younger generations


     Lack of products for health conscious consumers
     Absence of marketing

    Opportunities

     Enter into other northern states to increase revenues


     Hit popular tourist spots with new stores
     Diversify into providing catering services through its banquets

    Threats

     Change in fast food trends amongst younger generations


     MNCs with huge brand equity entering market
     Local players with similar offerings

    Alternatives
    Alternative 1- Introduce food items which are popular amongst youngsters like burger, pizza,
    sandwiches, etc. They can also add sugar-free items to target health conscious customers.

    Pros

     Can cater to all generations’ needs


     Increase market share, sales & profit
     Match the competition

    Cons

     Sales of old products might get affected


     Might cause confusion in brand’s positioning

    Alternative 2- Diversification through backward integration and acquire dairy farms, give franchisees
    in other cities and offer catering services.

    Pros

     Give edge over competitors


     Further improve brand equity

    Cons

     Huge diversification can lead to confusion amongst management

    Alternative 3- Use traditional as well as non-conventional marketing tools such as social media
    marketing for better market penetration. Focus on increasing online orders, might launch online
    application.

    Pros

     Increases reach to larger audience


     Improves brand loyalty
     Increase conversion rates
     Get market place insights through data analytics

    Cons

     Hard to measure ROI


     Time intensive

    Recommendations
     Open stores at tourist spots to promote Jammu delicacy
     Enter new markets like Delhi, Punjab, Haryana, other northern states to increase market
    share
     Emphasis on online orders as well as social media promotions
     Expand product portfolio by introducing gluten-free food items to target health conscious
    consumers

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