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    Creating New Markets Through Service Innovations: Service Innovation Starts With A Culture

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    Sakshi Shah
    The document discusses three key differences between service innovation and product innovation: service staff are part of the customer experience, services require local production capacity due to the need for customer presence, and services do not have a tangible product to carry a brand name. It also lists nine drivers of successful innovation and identifies four types of market-creating service innovation. Finally, it states that service innovation starts with organizational culture.

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    Creating New Markets Through Service Innovations: Service Innovation Starts With A Culture

    Uploaded by

    Sakshi Shah
    30 views1 page
    The document discusses three key differences between service innovation and product innovation: service staff are part of the customer experience, services require local production capacity due to the need for customer presence, and services do not have a tangible product to carry a brand name. It also lists nine drivers of successful innovation and identifies four types of market-creating service innovation. Finally, it states that service innovation starts with organizational culture.

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    The document discusses three key differences between service innovation and product innovation: service staff are part of the customer experience, services require local production capacity due to the need for customer presence, and services do not have a tangible product to carry a brand name. It also lists nine drivers of successful innovation and identifies four types of market-creating service innovation. Finally, it states that service innovation starts with organizational culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views1 page

    Creating New Markets Through Service Innovations: Service Innovation Starts With A Culture

    Uploaded by

    Sakshi Shah
    The document discusses three key differences between service innovation and product innovation: service staff are part of the customer experience, services require local production capacity due to the need for customer presence, and services do not have a tangible product to carry a brand name. It also lists nine drivers of successful innovation and identifies four types of market-creating service innovation. Finally, it states that service innovation starts with organizational culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 1

    Creating new markets through service innovations

    Three ways in which service innovation differs from product information- 


    • The service delivery staff are part of customer experience and are part of the innovation
    • Services  requiring physical presence of the customers necessitate local decentralized production capacity
    • Service innovators do  not generally have a tangible product to carry a brand name

    The nine drivers of successful innovation -


    1. A scalable business model
    2. Comprehensive customer-experience management
    3. Investment in employee performance
    4. Continuous operational innovation
    5. Brand differentiation'
    6. An innovation champion
    7. A superior customer benefit
    8. Affordability
    9. Continuous strategic innovation
    Four type of market creating service
    innovation

    Service innovation starts with a culture

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