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    Review Questions: ABDT3143 IS For Marketing and Management Lecture 6 - Business Across The Enterprise - CRM & ERP

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    Erica Ng
    This document contains 7 review questions about customer relationship management (CRM) and enterprise resource planning (ERP) systems. The questions cover how CRM supports relationships with customers through different phases, potential business benefits of CRM with examples, reasons for high failure rates of CRM initiatives, the 4 main types of CRM and their business values, what enterprise resource planning (ERP) is and its major components, and 4 business benefits of ERP systems. It also asks about major causes of failure in ERP projects.

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    Review Questions: ABDT3143 IS For Marketing and Management Lecture 6 - Business Across The Enterprise - CRM & ERP

    Uploaded by

    Erica Ng
    19 views1 page
    This document contains 7 review questions about customer relationship management (CRM) and enterprise resource planning (ERP) systems. The questions cover how CRM supports relationships with customers through different phases, potential business benefits of CRM with examples, reasons for high failure rates of CRM initiatives, the 4 main types of CRM and their business values, what enterprise resource planning (ERP) is and its major components, and 4 business benefits of ERP systems. It also asks about major causes of failure in ERP projects.

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    This document contains 7 review questions about customer relationship management (CRM) and enterprise resource planning (ERP) systems. The questions cover how CRM supports relationships with customers through different phases, potential business benefits of CRM with examples, reasons for high failure rates of CRM initiatives, the 4 main types of CRM and their business values, what enterprise resource planning (ERP) is and its major components, and 4 business benefits of ERP systems. It also asks about major causes of failure in ERP projects.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    19 views1 page

    Review Questions: ABDT3143 IS For Marketing and Management Lecture 6 - Business Across The Enterprise - CRM & ERP

    Uploaded by

    Erica Ng
    This document contains 7 review questions about customer relationship management (CRM) and enterprise resource planning (ERP) systems. The questions cover how CRM supports relationships with customers through different phases, potential business benefits of CRM with examples, reasons for high failure rates of CRM initiatives, the 4 main types of CRM and their business values, what enterprise resource planning (ERP) is and its major components, and 4 business benefits of ERP systems. It also asks about major causes of failure in ERP projects.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    ABDT3143 IS for Marketing and Management

    Lecture 6 - Business Across the Enterprise – CRM & ERP

    Review Questions

    1. Explain how CRM supports the three phases of the relationship between a business and its
    customers.

    2. Explain with business examples, the potential business benefits of CRM.

    3. The business benefits of CRM are not guaranteed at many companies. There are still high
    rates of failure with CRM initiatives. Give THREE (3) reasons for such high failure rates or
    dissatisfaction with CRM?

    4. Identify FOUR(4) types of CRM. What are the business values of each type of the CRM?

    5. What is the enterprise resource planning (ERP)? What are the major application components
    of ERP?

    6. Explain FOUR (4) business benefits of ERP systems to a company.

    7. What have been the major causes of failure in ERP project?

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