Review Questions: ABDT3143 IS For Marketing and Management Lecture 5 - E-Business Systems

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ABDT3143 IS for Marketing and Management

Lecture 5 - e-Business Systems

Review Questions

1. Why is there a trend toward cross-functional integrated enterprise systems in business?

2. What other solutions could there be for the problem of information systems incompatibility in
business besides EAI systems?

3. What are the most important HR applications a company should offer to its employees via a Web-
based system? Why?

4. How could sales force automation affect salesperson productivity, marketing management, and
competitive advantage?

5. How can Internet technologies be involved in improving a process in one of the functions of
business? Choose one example and evaluate its business value.

6. What are several e-business applications that you might recommend to a small company to help it
survive and succeed in challenging economic times? Why?

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